{"id":349538,"date":"2025-12-17T10:31:52","date_gmt":"2025-12-17T02:31:52","guid":{"rendered":"https:\/\/www.adnex.com.tw\/blog\/?p=349538"},"modified":"2025-12-29T10:56:16","modified_gmt":"2025-12-29T02:56:16","slug":"youtube-ad","status":"publish","type":"post","link":"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/","title":{"rendered":"\u4e2d\u5c0f\u4f01\u696d YouTube \u5ee3\u544a\u653b\u7565\uff1a\u7528\u6700\u5c0f\u9810\u7b97\u505a\u5230\u6700\u5927\u66dd\u5149\u8207\u8f49\u63db"},"content":{"rendered":"\n<p>\u60f3\u4e0b YouTube \u5ee3\u544a\u537b\u53ea\u6703\u52fe\u81ea\u52d5\u7248\u4f4d\uff1f\u9019\u7bc7\u5b8c\u6574\u89e3\u6790 YouTube \u5ee3\u544a\u7248\u4f4d\uff0c\u5e36\u4f60\u4e00\u6b21\u770b\u61c2\u53ef\u7565\u904e \/ \u4e0d\u53ef\u7565\u904e\u4e32\u6d41\u5ee3\u544a\u3001In-feed\u3001Bumper\u3001\u520a\u982d\u8207 Shorts \u7b49\u7248\u4f4d\u5dee\u7570\uff0c\u642d\u914d CPV\u3001CPM\u3001CPC\u3001CPH \u8a08\u8cbb\u6a5f\u5236\u8207\u5be6\u969b\u6210\u672c\u5340\u9593\uff0c\u6559\u4f60\u4f9d\u54c1\u724c\u76ee\u6a19\u8207\u9810\u7b97\u9078\u5c0d\u7d44\u5408\uff0c\u4e0d\u7ba1\u662f\u5927\u578b\u54c1\u724c\u9084\u662f\u4e2d\u5c0f\u4f01\u696d\uff0c\u90fd\u80fd\u8b93\u6bcf\u4e00\u5206 YouTube \u5ee3\u544a\u9810\u7b97\u82b1\u5728\u5200\u53e3\u4e0a\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a11d2c5da75f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a11d2c5da75f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E4%B8%80%E3%80%81YouTube_%E5%BB%A3%E5%91%8A%E6%9C%89%E5%93%AA%E4%BA%9B%E7%89%88%E4%BD%8D%E8%88%87%E9%A1%9E%E5%9E%8B%EF%BC%9F\" >\u4e00\u3001YouTube \u5ee3\u544a\u6709\u54ea\u4e9b\u7248\u4f4d\u8207\u985e\u578b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E4%BA%8C%E3%80%81YouTube_%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%E8%88%87%E5%BD%B1%E7%89%87%E5%B0%BA%E5%AF%B8%E8%AA%AA%E6%98%8E\" >\u4e8c\u3001YouTube \u5ee3\u544a\u683c\u5f0f\u8207\u5f71\u7247\u5c3a\u5bf8\u8aaa\u660e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E4%B8%89%E3%80%81YouTube_%E4%B8%8B%E5%BB%A3%E5%91%8A%E8%B2%BB%E7%94%A8%E6%80%8E%E9%BA%BC%E7%AE%97%EF%BC%9F\" >\u4e09\u3001YouTube \u4e0b\u5ee3\u544a\u8cbb\u7528\u600e\u9ebc\u7b97\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E5%9B%9B%E3%80%81%E5%BD%B1%E9%9F%BF_YouTube_%E5%BB%A3%E5%91%8A%E8%B2%BB%E7%94%A8%E7%9A%84%E9%97%9C%E9%8D%B5%E5%9B%A0%E7%B4%A0\" >\u56db\u3001\u5f71\u97ff YouTube \u5ee3\u544a\u8cbb\u7528\u7684\u95dc\u9375\u56e0\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E4%BA%94%E3%80%81%E5%AF%A6%E9%9A%9B%E6%A1%88%E4%BE%8B%E8%A7%A3%E6%9E%90%EF%BC%9A%E4%B8%8D%E5%90%8C%E9%A1%9E%E5%9E%8B%E5%BB%A3%E5%91%8A%E7%9A%84%E6%88%90%E6%95%88%E6%AF%94%E8%BC%83\" >\u4e94\u3001\u5be6\u969b\u6848\u4f8b\u89e3\u6790\uff1a\u4e0d\u540c\u985e\u578b\u5ee3\u544a\u7684\u6210\u6548\u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E5%85%AD%E3%80%81YouTube_%E5%BB%A3%E5%91%8A%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%EF%BC%88FAQ%EF%BC%89\" >\u516d\u3001YouTube \u5ee3\u544a\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/youtube-ad\/#%E4%B8%83%E3%80%81%E7%B8%BD%E7%B5%90%E8%88%87%E5%BB%BA%E8%AD%B0%EF%BC%9A%E6%8E%8C%E6%8F%A1_YouTube_%E5%BB%A3%E5%91%8A%E7%89%88%E4%BD%8D%EF%BC%8C%E8%AE%93%E9%A0%90%E7%AE%97%E7%99%BC%E6%8F%AE%E6%9C%80%E5%A4%A7%E6%95%88%E7%9B%8A\" >\u4e03\u3001\u7e3d\u7d50\u8207\u5efa\u8b70\uff1a\u638c\u63e1 YouTube \u5ee3\u544a\u7248\u4f4d\uff0c\u8b93\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81YouTube_%E5%BB%A3%E5%91%8A%E6%9C%89%E5%93%AA%E4%BA%9B%E7%89%88%E4%BD%8D%E8%88%87%E9%A1%9E%E5%9E%8B%EF%BC%9F\"><\/span>\u4e00\u3001YouTube \u5ee3\u544a\u6709\u54ea\u4e9b\u7248\u4f4d\u8207\u985e\u578b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u6578\u4f4d\u5f71\u97f3\u6d6a\u6f6e\u5e2d\u6372\u5168\u7403\u7684\u4eca\u5929\uff0cYouTube \u4e0d\u50c5\u662f\u6211\u5011\u63a5\u6536\u5916\u754c\u8a0a\u606f\u3001\u653e\u677e\u7d13\u58d3\u7684\u7ba1\u9053\uff0c\u66f4\u662f\u54c1\u724c\u884c\u92b7\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u7136\u800c\uff0c\u60f3\u5728\u9019\u500b\u9f90\u5927\u7684\u5f71\u97f3\u751f\u614b\u7cfb\u4e2d\u66f4\u6709\u6548\u7684\u89f8\u53ca\u76ee\u6a19\u53d7\u91cd\uff0c\u54c1\u724c\u9700\u8981\u5148\u4e86\u89e3 YouTube \u63d0\u4f9b\u54ea\u4e9b\u8c50\u5bcc\u4e14\u591a\u6a23\u7684\u5ee3\u544a\u7248\u4f4d\u4ee5\u53ca\u985e\u578b\u3002\u5f9e\u5f71\u7247\u64ad\u653e\u524d\u3001\u4e2d\u3001\u5f8c\uff0c\u5230\u9996\u9801\u3001\u641c\u5c0b\u7d50\u679c\u7684\u63a8\u85a6\uff0c\u5404\u5f0f\u5404\u6a23\u7684\u7248\u4f4d\u80fd\u6eff\u8db3\u591a\u7a2e\u884c\u92b7\u9700\u6c42\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u89e3\u6790\u9019\u4e9b\u95dc\u9375\u7684\u5ee3\u544a\u9078\u9805\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff08Skippable In-Stream Ads\uff09<\/h3>\n\n\n\n<p>\u9019\u985e\u5ee3\u544a\u6703\u5728\u5f71\u7247\u64ad\u653e\u524d\u3001\u4e2d\u3001\u5f8c\u51fa\u73fe\uff0c\u89c0\u773e\u53ef\u5728\u5ee3\u544a\u64ad\u653e 5 \u79d2\u5f8c\u624b\u52d5\u7565\u904e\u3002\u6b64\u5ee3\u544a\u985e\u578b\u5177\u5099\u4ee5\u4e0b\u7279\u8272\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5ee3\u544a\u7279\u8272<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9748\u6d3b\u7684\u64ad\u653e\u6642\u6a5f\uff1a\u5ee3\u544a\u53ef\u4ee5\u51fa\u73fe\u5728\u5f71\u7247\u7684\u7247\u982d\u3001\u7247\u4e2d\u6216\u7247\u5c3e<\/li>\n\n\n\n<li>\u89c0\u773e\u81ea\u4e3b\u9078\u64c7\uff1a\u89c0\u773e\u5728\u5ee3\u544a\u64ad\u653e\u7d04 5 \u79d2\u5f8c\uff0c\u5373\u53ef\u9078\u64c7\u300c\u7565\u904e\u5ee3\u544a\u300d\u6309\u9215<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6536\u8cbb\u6a21\u5f0f<\/h4>\n\n\n\n<p>\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u652f\u63f4\u591a\u7a2e\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\uff0c\u5404\u6709\u4e0d\u540c\u7684\u8a08\u50f9\u65b9\u5f0f\u8207\u512a\u5316\u76ee\u6a19\uff1a\u200b<\/p>\n\n\n\n<p>1. \u5f71\u7247\u89c0\u770b\u5ee3\u544a\u6d3b\u52d5\uff08Video View Campaign\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u50f9\u65b9\u5f0f\uff1a\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff08CPV\uff09<\/li>\n\n\n\n<li>\u8a08\u8cbb\u689d\u4ef6\uff1a\u89c0\u773e\u89c0\u770b\u5f71\u7247\u8d85\u904e 30 \u79d2\u624d\u8a08\u8cbb\uff1b\u82e5\u5ee3\u544a\u9577\u5ea6\u4e0d\u8db3 30 \u79d2\uff0c\u5247\u4ee5\u89c0\u773e\u770b\u5b8c\u6574\u652f\u5ee3\u544a\u8a08\u7b97\u200b<\/li>\n\n\n\n<li>\u4e92\u52d5\u8a08\u8cbb\uff1a\u89c0\u773e\u5728\u5ee3\u544a\u64ad\u653e\u671f\u9593\u8207\u5ee3\u544a\u4e92\u52d5\uff08\u4f8b\u5982\uff1a\u9ede\u64ca CTA\u3001\u8cc7\u8a0a\u5361\u7b49\uff09\u5373\u6703\u8a08\u7b97\u8cbb\u7528<\/li>\n\n\n\n<li>\u9069\u7528\u76ee\u6a19\uff1a\u63d0\u5347\u5f71\u7247\u89c0\u770b\u6b21\u6578\u8207\u89c0\u773e\u53c3\u8207\u5ea6\u200b<\/li>\n<\/ul>\n\n\n\n<p>2. \u5f71\u7247\u89f8\u53ca\u5ee3\u544a\u6d3b\u52d5\uff08Video Reach Campaign\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u50f9\u65b9\u5f0f\uff1a\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff08CPM\uff09<\/li>\n\n\n\n<li>\u9069\u7528\u76ee\u6a19\uff1a\u5728\u9810\u7b97\u5167\u6700\u5927\u5316\u89f8\u53ca\u4e0d\u91cd\u8907\u4f7f\u7528\u8005\u6578\u91cf\uff0c\u8457\u91cd\u54c1\u724c\u66dd\u5149\u8207\u8a8d\u77e5\u5ea6\u200b<\/li>\n<\/ul>\n\n\n\n<p>3. \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\uff08Video Action Campaign\uff0c\u73fe\u7a31 Demand Gen\uff09<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a08\u50f9\u65b9\u5f0f\uff1a\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u6216 \u76ee\u6a19\u55ae\u6b21\u8f49\u63db\u51fa\u50f9<\/li>\n\n\n\n<li>\u9069\u7528\u76ee\u6a19\uff1a\u63a8\u52d5\u9ede\u64ca\u8207\u8f49\u63db\uff0c\u9069\u5408\u96fb\u5546\u6216\u9700\u8981\u5177\u9ad4\u884c\u52d5\u7684\u5ee3\u544a\u4e3b\u200b<\/li>\n<\/ul>\n\n\n\n<p>\u6210\u672c\u512a\u52e2\uff1a\u63a1\u7528 CPV \u8a08\u50f9\u6642\uff0c\u82e5\u89c0\u773e\u5728 30 \u79d2\u5167\u6216\u5f71\u7247\u5c1a\u672a\u64ad\u5b8c\u6642\u7565\u904e\u5ee3\u544a\uff0c\u5247\u7121\u9700\u6536\u8cbb\uff0c\u78ba\u4fdd\u9810\u7b97\u82b1\u5728\u771f\u6b63\u5c0d\u54c1\u724c\u611f\u8208\u8da3\u7684\u53d7\u773e\u8eab\u4e0a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6838\u5fc3\u512a\u52e2<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5927\u898f\u6a21\u66dd\u5149\uff1a\u5ee3\u544a\u53ef\u51fa\u73fe\u5728\u773e\u591a YouTube \u5f71\u7247\u4e2d\uff0c\u6975\u5927\u5316\u54c1\u724c\u80fd\u898b\u5ea6<\/li>\n\n\n\n<li>\u514d\u8cbb\u89f8\u53ca\u6548\u76ca\uff1a\u5c0d\u65bc\u5728 5 \u81f3 30 \u79d2\u5167\u7565\u904e\u5ee3\u544a\u7684\u89c0\u773e\u800c\u8a00\uff0c\u4ed6\u5011\u4ecd\u63a5\u6536\u5230\u54c1\u724c\u8a0a\u606f\uff0c\u54c1\u724c\u537b\u7121\u9700\u70ba\u6b64\u4ed8\u8cbb<\/li>\n<\/ul>\n\n\n\n<p>\u7e3d\u7d50\uff1a\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u89f8\u53ca\u7387\u7684\u5f37\u529b\u5de5\u5177\u3002\u5b83\u4e0d\u50c5\u80fd\u8b93\u54c1\u724c\u8a0a\u606f\u5ee3\u6cdb\u50b3\u64ad\uff0c\u66f4\u80fd\u900f\u904e\u6309\u89c0\u770b\u6536\u8cbb\u7684\u6a5f\u5236\uff0c\u78ba\u4fdd\u884c\u92b7\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff08Non-skippable In-Stream Ads\uff09<\/h3>\n\n\n\n<p>\u82e5\u54c1\u724c\u5e0c\u671b\u78ba\u4fdd\u5ee3\u544a\u8a0a\u606f\u5b8c\u6574\u50b3\u905e\uff0c\u907f\u514d\u5f71\u7247\u5ee3\u544a\u88ab\u7565\u904e\u800c\u7121\u6cd5\u50b3\u9054\u91cd\u8981\u8cc7\u8a0a\uff0c\u53ef\u9078\u64c7\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff0c\u78ba\u4fdd\u89c0\u773e\u5b8c\u6574\u6536\u770b\u54c1\u724c\u5b8c\u6574\u3001\u672a\u7d93\u7a00\u91cb\u7684\u8a0a\u606f\u3002\u9019\u985e\u5ee3\u544a\u7684\u8a2d\u8a08\u521d\u8877\uff0c\u5c31\u662f\u8b93\u5ee3\u544a\u8a0a\u606f\u80fd 100% \u88ab\u89c0\u773e\u63a5\u6536\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5ee3\u544a\u7279\u8272<\/h4>\n\n\n\n<ul 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srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-1-1024x576.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-1-300x169.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-1-768x432.jpg 768w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-1-1536x864.jpg 1536w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-1-1200x675.jpg 1200w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\uff08In-feed Video Ads\uff09<\/h3>\n\n\n\n<p>\u82e5\u54c1\u724c\u5e0c\u671b\u89c0\u773e\u5728 YouTube 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CTA\uff09\u5373\u8a08\u70ba\u4e00\u6b21\u89c0\u770b\u3002\u9069\u5408\u60f3\u8981\u589e\u52a0\u5f71\u7247\u89c0\u770b\u6578\u3001\u7522\u54c1\u8003\u616e\u5ea6\u7684\u54c1\u724c<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6838\u5fc3\u512a\u52e2<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9f90\u5927\u7528\u6236\u57fa\u790e\uff1aShorts \u6bcf\u65e5\u6709\u6578\u5341\u5104\u6b21\u89c0\u770b\u91cf\uff0c\u70ba\u5ee3\u544a\u4e3b\u63d0\u4f9b\u5927\u898f\u6a21\u66dd\u5149\u6a5f\u6703\u3002\u9069\u5408\u8ffd\u6c42\u5927\u898f\u6a21\u54c1\u724c\u8a8d\u77e5\u5ea6\uff08Awareness\uff09\u548c\u5feb\u901f\u5e02\u5834\u6ef2\u900f\u7684\u54c1\u724c\u200b<\/li>\n\n\n\n<li>\u7cbe\u6e96\u9396\u5b9a\u5e74\u8f15\u4e16\u4ee3\uff1aShorts \u7684\u4e3b\u8981\u53d7\u773e\u662f\u504f\u597d\u5feb\u901f\u3001\u75c5\u6bd2\u5f0f\u50b3\u64ad\u7684\u5e74\u8f15\u65cf\u7fa4\uff0c\u8b93\u4e3b\u653b\u5e74\u8f15\u65cf\u7fa4\u7684\u54c1\u724c\u80fd\u6709\u6548\u6ef2\u900f\u200b<\/li>\n\n\n\n<li>\u9ad8\u6548\u7387\u7684\u884c\u52d5\u5c0e\u5411\uff1aShorts \u7684\u7bc0\u594f\u6975\u5feb\uff0c\u4fc3\u4f7f\u5ee3\u544a\u5fc5\u9808\u7c21\u6f54\u4e14\u76f4\u63a5\u3002\u9019\u4f7f\u5f97\u5ee3\u544a\u80fd\u81ea\u7136\u878d\u5165\u6e05\u6670\u7684\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\uff0c\u6709\u6548\u5f15\u5c0e\u89c0\u773e\u5b8c\u6210\u5c0e\u8cfc\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u200b<\/li>\n<\/ul>\n\n\n\n<p>\u7e3d\u7d50\uff1aYouTube Shorts \u5ee3\u544a\u9069\u5408\u8ffd\u6c42\u5e74\u8f15\u53d7\u773e\u3001\u9700\u8981\u5feb\u901f\u66dd\u5149\u8207\u9ad8\u4e92\u52d5\u7387\u7684\u54c1\u724c\uff0c\u7279\u5225\u9069\u7528\u65bc\u96fb\u5546\u5c0e\u8cfc\u3001\u65b0\u54c1\u63a8\u5ee3\u6216\u54c1\u724c\u8a8d\u77e5\u5efa\u7acb\u7b49\u884c\u92b7\u76ee\u6a19\u3002<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81YouTube_%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%E8%88%87%E5%BD%B1%E7%89%87%E5%B0%BA%E5%AF%B8%E8%AA%AA%E6%98%8E\"><\/span>\u4e8c\u3001YouTube \u5ee3\u544a\u683c\u5f0f\u8207\u5f71\u7247\u5c3a\u5bf8\u8aaa\u660e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube \u5ee3\u544a\u5c3a\u5bf8\u898f\u683c\u4e00\u89bd\u8868<\/h3>\n\n\n\n<p>YouTube \u5ee3\u544a\u5c3a\u5bf8\u898f\u683c\u6703\u6839\u64da\u64ad\u653e\u4f4d\u7f6e\uff08\u6a6b\u5411\u3001\u76f4\u5411\u6216\u65b9\u5f62\uff09\u800c\u6709\u6240\u4e0d\u540c\u3002\u4ee5\u4e0b\u5217\u51fa\u5e38\u898b\u7684 16:9\uff08\u6a6b\u5411\u3001\u684c\u6a5f\u3001\u96fb\u8996\uff09\u4ee5\u53ca 9:16\uff08\u76f4\u5411\u3001\u884c\u52d5\u88dd\u7f6e Shorts\uff09\u6bd4\u4f8b\u9700\u6c42\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5f71\u7247\u6bd4\u4f8b\u8207\u89e3\u6790\u5ea6\u898f\u683c<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5ee3\u544a\u6bd4\u4f8b<\/strong><\/td><td><strong>\u64ad\u653e\u4f4d\u7f6e<\/strong><\/td><td><strong>\u9069\u7528\u5e73\u53f0<\/strong><\/td><td><strong>\u5ee3\u544a\u6a21\u5f0f<\/strong><\/td><td><strong>\u5efa\u8b70\u89e3\u6790\u5ea6\uff08Px\uff09<\/strong><\/td><td><strong>\u6700\u4f4e\u89e3\u6790\u5ea6\uff08Px\uff09<\/strong><\/td><\/tr><tr><td><strong>16:9<\/strong><\/td><td>\u6a6b\u5411<\/td><td>\u684c\u6a5f\u3001\u96fb\u8996<\/td><td>\u5f71\u7247\u5167\/\u5916\u4e32\u6d41\u5ee3\u544a<\/td><td>1920 x 1080<\/td><td>1280 x 720<\/td><\/tr><tr><td><strong>1:1<\/strong><\/td><td>\u65b9\u5f62<\/td><td>\u884c\u52d5\u88dd\u7f6e<\/td><td>\u90e8\u5206\u6a19\u6e96\u5ee3\u544a<\/td><td>1080 x 1080<\/td><td>600 x 600<\/td><\/tr><tr><td><strong>9:16<\/strong><\/td><td>\u76f4\u5411<\/td><td>\u884c\u52d5\u88dd\u7f6e\u5168\u87a2\u5e55<\/td><td>Shorts\u5ee3\u544a<\/td><td>1080 x 1920<\/td><td>720 x 1280<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u5f71\u7247\u683c\u5f0f\u8207\u6a94\u6848\u9650\u5236<\/h4>\n\n\n\n<p>\u6a94\u6848\u683c\u5f0f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63a8\u85a6\u683c\u5f0f\uff1a.MP4<\/li>\n\n\n\n<li>\u652f\u63f4\u683c\u5f0f\uff1a.MOV\u3001.MPEG-1\u3001.MPEG-2\u3001.MPEG-4\u3001.MPG\u3001.AVI\u3001.WMV\u3001.MPEGPS\u3001.FLV\u30013GPP\u3001WebM<\/li>\n<\/ul>\n\n\n\n<p>\u6a94\u6848\u5927\u5c0f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u5927\u6a94\u6848\u5927\u5c0f\uff1a256 GB\uff08\u6b64\u70ba YouTube \u4e0a\u50b3\u5f71\u7247\u9650\u5236\uff0c\u5efa\u8b70\u5ee3\u544a\u4f7f\u7528\u66f4\u5c0f\u6a94\u6848\u4ee5\u78ba\u4fdd\u64ad\u653e\u6d41\u66a2\u5ea6\uff0c\u4e00\u822c\u5efa\u8b70\u5728 10 GB \u4ee5\u5167\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube \u5f71\u7247\u4e00\u5b9a\u898116:9\u55ce\uff1f<\/h3>\n\n\n\n<p>YouTube \u5f71\u7247\u4e0d\u4e00\u5b9a\u8981\u662f 16:9 \u7684\u6bd4\u4f8b\u3002YouTube \u5e73\u53f0\u7d93\u904e\u4e0d\u65b7\u66f4\u65b0\u5f8c\uff0c\u5df2\u652f\u63f4\u591a\u7a2e\u5f71\u7247\u6bd4\u4f8b\uff0c\u4e26\u4e14\u6703\u6839\u64da\u89c0\u773e\u4f7f\u7528\u7684\u88dd\u7f6e\u81ea\u52d5\u8abf\u6574\u5f71\u7247\u6bd4\u4f8b\u5448\u73fe\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">YouTube \u53ef\u652f\u63f4\u7684\u6bd4\u4f8b<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u5f71\u7247\u683c\u5f0f<\/strong><\/td><td><strong>\u6bd4\u4f8b<\/strong><\/td><td><strong>\u4e3b\u8981\u7528\u9014<\/strong><\/td><td><strong>\u8aaa\u660e<\/strong><\/td><\/tr><tr><td><strong>\u6a19\u6e96\u5bec\u87a2\u5e55<\/strong><\/td><td>16:9<\/td><td>\u684c\u9762\u3001\u7b46\u96fb\u3001\u96fb\u8996\u87a2\u5e55<\/td><td>\u5b98\u65b9\u6a19\u6e96\u6bd4\u4f8b<\/td><\/tr><tr><td><strong>\u5782\u76f4\/\u77ed\u5f71\u97f3<\/strong><\/td><td>9:16<\/td><td>YouTube Shorts \u5c08\u7528\u683c\u5f0f\u3001\u5927\u90e8\u5206\u624b\u6a5f\u76f4\u7acb\u89c0\u770b<\/td><td>\u5b8c\u5168\u6eff\u7248<\/td><\/tr><tr><td><strong>\u65b9\u5f62<\/strong><\/td><td>1:1<\/td><td>\u793e\u7fa4\u77ed\u5f71\u7247\uff08\u624b\u6a5f\uff09<\/td><td>\u684c\u6a5f\u3001\u7b46\u96fb\u53ef\u80fd\u51fa\u73fe\u9ed1\u908a<\/td><\/tr><tr><td><strong>\u50b3\u7d71\u87a2\u5e55<\/strong><\/td><td>4:3<\/td><td>\u820a\u5f71\u7247\u683c\u5f0f<\/td><td>\u756b\u9762\u5de6\u53f3\u52a0\u9ed1\u908a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81YouTube_%E4%B8%8B%E5%BB%A3%E5%91%8A%E8%B2%BB%E7%94%A8%E6%80%8E%E9%BA%BC%E7%AE%97%EF%BC%9F\"><\/span>\u4e09\u3001YouTube \u4e0b\u5ee3\u544a\u8cbb\u7528\u600e\u9ebc\u7b97\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>YouTube \u5ee3\u544a\u9810\u7b97\u7684\u904b\u4f5c\u65b9\u5f0f\u975e\u5e38\u5f48\u6027\uff0c\u4e3b\u8981\u63a1\u53d6\u7af6\u50f9\u6a21\u5f0f\uff0c\u610f\u5473\u8457\u54c1\u724c\u5be6\u969b\u4e0a\u662f\u8207\u5176\u4ed6\u5ee3\u544a\u4e3b\u7af6\u722d\u540c\u4e00\u7248\u4f4d\u3002\u6700\u5e38\u898b\u7684\u8a08\u8cbb\u65b9\u5f0f\u6709\uff1a\u6bcf\u6b21\u89c0\u770b\u6536\u8cbb\uff08CPV, Cost-Per-View\uff09\u3001\u6bcf\u5343\u6b21\u66dd\u5149\u6536\u8cbb\uff08CPM, Cost-Per-Mille\uff09\u3001\u6bcf\u6b21\u9ede\u64ca\u6536\u8cbb\uff08CPC, Cost-Per-Click\uff09\u3001\u8207\u6bcf\u5c0f\u6642\u4ed8\u8cbb\uff08CPH, Cost-Per-Hour\uff09\u3002\u6bcf\u4e00\u9805\u6536\u8cbb\u6a21\u5f0f\u90fd\u6709\u5176\u9069\u5408\u7684\u5f71\u7247\u5ee3\u544a\u985e\u578b\uff0c\u4ee5\u4e0b\u5c07\u5206\u5225\u91dd\u5c0d\u4e3b\u8981\u9810\u7b97\u6a21\u5f0f\u9032\u884c\u8a73\u7d30\u8aaa\u660e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u6b21\u89c0\u770b\u6536\u8cbb\uff08CPV\uff09<\/h3>\n\n\n\n<p>CPV \u662f YouTube \u5f71\u7247\u5ee3\u544a\u4e2d\u6700\u5e38\u898b\u3001\u4e5f\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u8a08\u8cbb\u6a21\u5f0f\u4e4b\u4e00\uff0c\u5c24\u5176\u9069\u7528\u65bc\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\uff08Skippable In-Stream Ads\uff09\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CPV \u5982\u4f55\u904b\u4f5c\uff1f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6838\u5fc3\u6982\u5ff5\uff1a\u54c1\u724c\u53ea\u9700\u8981\u70ba\u771f\u6b63\u6709\u8208\u8da3\u4e26\u5b8c\u6574\u89c0\u770b\u5ee3\u544a\u7684\u53d7\u773e\u4ed8\u8cbb\u3002<\/li>\n\n\n\n<li>\u6536\u8cbb\u6a19\u6e96\uff1a\u54c1\u724c\u4e0d\u6703\u56e0\u70ba\u5ee3\u544a\u77ed\u66ab\u51fa\u73fe\u5728\u89c0\u773e\u9762\u524d\u800c\u4ed8\u8cbb\uff0c\u800c\u662f\u5728\u7b26\u5408\u4ee5\u4e0b\u4efb\u4e00\u689d\u4ef6\u6642\uff0c\u7cfb\u7d71\u624d\u6703\u9032\u884c\u8a08\u8cbb\uff1a\u200b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89c0\u770b\u6eff 30 \u79d2\uff1a\u5982\u679c\u5ee3\u544a\u9577\u5ea6\u70ba 30 \u79d2\u6216\u66f4\u9577\uff0c\u5247\u89c0\u773e\u5fc5\u9808\u770b\u6eff 30 \u79d2\u200b<\/li>\n\n\n\n<li>\u89c0\u770b\u5b8c\u7562\uff1a\u5982\u679c\u5ee3\u544a\u9577\u5ea6\u4f4e\u65bc 30 \u79d2\uff0c\u5247\u89c0\u773e\u5fc5\u9808\u5c07\u5f71\u7247\u89c0\u770b\u5b8c\u7562\u200b<\/li>\n\n\n\n<li>\u7522\u751f\u4e92\u52d5\uff1a\u5982\u679c\u5728\u89c0\u770b\u671f\u9593\uff0c\u89c0\u773e\u8207\u5ee3\u544a\u9032\u884c\u4e92\u52d5\uff0c\u4f8b\u5982\uff1a\u200b\n<ul class=\"wp-block-list\">\n<li>\u9ede\u64ca\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\u6309\u9215<\/li>\n\n\n\n<li>\u9ede\u64ca\u5ee3\u544a\u6a6b\u5e45<\/li>\n\n\n\n<li>\u9ede\u64ca\u4efb\u4f55\u9023\u7d50\u524d\u5f80\u54c1\u724c\u7db2\u7ad9<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u904b\u4f5c\u65b9\u5f0f\uff1a\u54c1\u724c\u9996\u5148\u8981\u8a2d\u5b9a\u9858\u610f\u652f\u4ed8\u7684\u6700\u9ad8 CPV \u51fa\u50f9\uff0c\u7cfb\u7d71\u6839\u64da\u51fa\u50f9\u8207\u5176\u4ed6\u5ee3\u544a\u4e3b\u7af6\u722d\u3002\u4f46\u5be6\u969b\u652f\u4ed8\u7684 CPV \u5f80\u5f80\u6703\u4f4e\u65bc\u54c1\u724c\u7684\u6700\u9ad8\u51fa\u50f9\u3002\u200b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8209\u4f8b\uff1a\u54c1\u724c A \u8a2d\u5b9a\u55ae\u6b21\u89c0\u770b\u7684\u6700\u9ad8\u51fa\u50f9\u70ba $6\u5143\u3002\u7576\u7cfb\u7d71\u9032\u884c\u7af6\u6a19\u6642\uff0c\u51fa\u50f9\u7b2c\u4e8c\u9ad8\u7684\u54c1\u724c\u70ba $3.2\u5143\uff0c\u5247\u54c1\u724c A \u5be6\u969b\u53ea\u9700\u4ed8 $3.21\u5143\u5c31\u53ef\u4ee5\u7372\u5f97\u9019\u6b21\u7684\u5ee3\u544a\u6295\u653e\u6a5f\u6703\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u54c1\u8cea<br>\u9664\u4e86\u7af6\u50f9\u4e4b\u5916\uff0c\u7cfb\u7d71\u9084\u6703\u8a55\u4f30\u54c1\u724c\u7684\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff0c\u4f86\u6c7a\u5b9a\u5ee3\u544a\u6295\u653e\u7684\u6700\u7d42\u512a\u5148\u9806\u5e8f\u3002\u200b<\/li>\n\n\n\n<li>\u8209\u4f8b\uff1a\u54c1\u724c A \u51fa\u50f9 4 \u5143\uff0c\u5ee3\u544a\u54c1\u8cea\u5206\u6578 9\/10 \u5206\uff0c\u5247\u6392\u540d\u5206\u6578\u70ba 36\uff1b\u54c1\u724c B \u51fa\u50f9 6 \u5143\uff0c\u54c1\u8cea\u5206\u6578 4\/10 \u5206\uff0c\u5247\u6392\u540d\u5206\u6578\u70ba 24\u3002\u5373\u4f7f\u51fa\u50f9\u8f03\u4f4e\uff0c\u53ea\u8981\u7d20\u6750\u8db3\u5920\u5438\u5f15\u4eba\uff0c\u4ecd\u7136\u6703\u8d0f\u5f97\u7af6\u6a19\uff0c\u4e14\u5be6\u969b CPV \u66f4\u4f4e\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u5343\u6b21\u66dd\u5149\u6536\u8cbb\uff08CPM\uff09<\/h3>\n\n\n\n<p>CPM \u4ee5\u5343\u6b21\u66dd\u5149\u70ba\u55ae\u4f4d\u6536\u8cbb\uff0c\u662f\u4e00\u7a2e\u4ee5\u66dd\u5149\u70ba\u6838\u5fc3\u7684\u8a08\u8cbb\u6a21\u5f0f\uff0c\u975e\u5e38\u9069\u5408\u8ffd\u6c42\u5927\u898f\u6a21\u54c1\u724c\u77e5\u540d\u5ea6\uff08Brand Awareness\uff09\u548c\u89f8\u53ca\u7387\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u200b<\/p>\n\n\n\n<p>CPM \u5982\u4f55\u904b\u4f5c\uff1f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6838\u5fc3\u6982\u5ff5<br>\u4e0d\u540c\u65bc CPV \u4ee5\u89c0\u773e\u662f\u5426\u89c0\u770b\u6216\u4e92\u52d5\u70ba\u6838\u5fc3\uff0cCPM \u95dc\u6ce8\u7684\u662f\u54c1\u724c\u5ee3\u544a\u88ab\u53d7\u773e\u770b\u5230\u7684\u6b21\u6578\u3002\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u7528\u56fa\u5b9a\u9810\u7b97\u7372\u53d6\u6700\u5927\u66dd\u5149\u91cf\u7684\u7b56\u7565\u3002\u200b<\/li>\n\n\n\n<li>\u6536\u8cbb\u6a19\u6e96<br>\u5ee3\u544a\u6bcf\u6b21\u66dd\u5149\u5c31\u6536\u8cbb\uff08\u4f46\u5ee3\u544a\u51fa\u50f9\u8207\u5831\u50f9\u7686\u4ee5\u5343\u6b21\u66dd\u5149\u53bb\u63db\u7b97\u6210\u672c\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u5982\uff1a\u66dd\u5149\u4e00\u6b21\u6210\u672c\u70ba$0.02\uff0c\u5247\u7cfb\u7d71\u5831\u50f9\u70ba $0.02*1000=$20\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a73\u7d30\u8aaa\u660e<br>\u54c1\u724c\u8a2d\u5b9a\u76ee\u6a19\u5343\u6b21\u66dd\u5149\u51fa\u50f9\uff08tCPM\uff09\uff0c\u7cfb\u7d71\u81ea\u52d5\u512a\u5316\u51fa\u50f9\uff0c\u76e1\u53ef\u80fd\u64f4\u5927\u5ee3\u544a\u6d3b\u52d5\u7684\u89f8\u53ca\u4e0d\u91cd\u8907\u7528\u6236\u6578\u3002\u5ee3\u544a\u6295\u653e\u671f\u9593\uff0c\u7cfb\u7d71\u6703\u5c07\u5be6\u969b CPM \u4fdd\u6301\u5728\u8a2d\u5b9a\u7684 tCPM \u4e4b\u4e0b\uff0c\u65bc\u63a7\u5236\u6210\u672c\u7684\u540c\u6642\uff0c\u6700\u5927\u5316\u89f8\u53ca\u7bc4\u570d\u3002<\/li>\n\n\n\n<li>\u904b\u4f5c\u65b9\u5f0f\uff1a\u5ee3\u544a\u6295\u653e\u6b65\u9a5f\u7c21\u4ecb<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u8a2d\u5b9a\u9810\u7b97\uff1a\u54c1\u724c\u8a2d\u5b9a\u5ee3\u544a\u7684\u6bcf\u65e5\u6700\u9ad8\u9810\u7b97\u53ca\u76ee\u6a19\u5343\u6b21\u66dd\u5149\u6210\u672c\uff08tCPM\uff09<\/li>\n\n\n\n<li>\u7cfb\u7d71\u7af6\u50f9\uff1a\u8a2d\u5b9a\u5b8c\u9810\u7b97\u5f8c\uff0c\u9032\u5165\u7af6\u50f9\u6d41\u7a0b\uff0c\u7cfb\u7d71\u78ba\u4fdd\u5f97\u6a19\u5f8c\u7684\u50f9\u683c\u4e0d\u6703\u8d85\u51fa\u54c1\u724c\u6240\u8a2d\u5b9a\u7684\u9810\u7b97<\/li>\n\n\n\n<li>\u512a\u5148\u5339\u914d\u65b0\u7528\u6236\uff1a\u7cfb\u7d71\u6703\u81ea\u52d5\u5c07\u5ee3\u544a\u6295\u653e\u7d66\u5c1a\u672a\u89c0\u770b\u904e\u9019\u652f\u5ee3\u544a\u7684\u89c0\u773e\uff0c\u6700\u5927\u5316\u4e0d\u91cd\u8907\u4eba\u6578\uff08Reach\uff09<\/li>\n\n\n\n<li>\u6bcf\u65e5\u7d50\u7b97\uff1a\u7cfb\u7d71\u5c07\u6bcf\u65e5\u66dd\u5149\u7684\u771f\u5be6\u82b1\u8cbb\u9664\u4ee5\u66dd\u5149\u6b21\u6578\uff0c\u78ba\u4fdd\u5e73\u5747\u503c\u4f4e\u65bc\u6216\u7b49\u65bc\u54c1\u724c\u8a2d\u5b9a\u7684 tCPM<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u6b21\u9ede\u64ca\u6536\u8cbb\uff08CPC\uff09<\/h3>\n\n\n\n<p>CPC \u662f\u6240\u6709\u5ee3\u544a\u4e2d\u6700\u5f37\u8abf\u7db2\u7ad9\u5c0e\u6d41\u7684\u8a08\u8cbb\u6a21\u5f0f\u3002\u5728 YouTube \u5ee3\u544a\u4e2d\uff0c\u5176\u6838\u5fc3\u5728\u65bc\u89c0\u773e\u662f\u5426\u63a1\u53d6\u54c1\u724c\u671f\u671b\u7684\u5c0e\u6d41\u6216\u884c\u52d5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CPC \u5982\u4f55\u904b\u4f5c\uff1f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6838\u5fc3\u6982\u5ff5<br>\u54c1\u724c\u53ea\u9700\u8981\u70ba\u5be6\u969b\u9ede\u64ca\u5ee3\u544a\u3001\u5c0e\u6d41\u81f3\u76ee\u6a19\u7db2\u9801\u7684\u884c\u70ba\u4ed8\u8cbb\u3002\u200b<\/li>\n\n\n\n<li>\u6536\u8cbb\u6a19\u6e96<br>\u53ea\u6709\u5728\u89c0\u773e\u9ede\u64ca\u4e86\u54c1\u724c\u5ee3\u544a\u4e2d\u7684\u5143\u7d20\uff08\u4f8b\u5982**\uff1a**\u9ede\u64ca\u5f71\u7247\u4e2d\u7684 CTA \u6309\u9215\u3001\u9ede\u64ca\u5ee3\u544a\u6a6b\u5e45\u6216\u6a19\u984c\uff0c\u5f9e\u800c\u96e2\u958b YouTube \u5c0e\u5411\u5916\u90e8\u7db2\u7ad9\uff09\uff0c\u624d\u6703\u5411\u54c1\u724c\u6536\u8cbb\u3002\u200b<\/li>\n\n\n\n<li>\u904b\u4f5c\u65b9\u5f0f\n<ul class=\"wp-block-list\">\n<li>\u8a2d\u5b9a\u6700\u9ad8\u51fa\u50f9\uff08Max CPC Bid\uff09<br>\u54c1\u724c\u9996\u5148\u9700\u8981\u8a2d\u5b9a\u6700\u9ad8\u7684\u6bcf\u6b21\u9ede\u64ca\u51fa\u50f9\u3002\u9019\u7b46\u9810\u7b97\u662f\u54c1\u724c\u9858\u610f\u70ba\u55ae\u6b21\u9ede\u64ca\u6240\u652f\u4ed8\u7684\u6700\u9ad8\u91d1\u984d\uff0c\u4e26\u6703\u9032\u5165\u7af6\u50f9\u7cfb\u7d71\u8207\u5176\u4ed6\u5ee3\u544a\u4e3b\u7af6\u722d\u7248\u4f4d\u3002\u200b<\/li>\n\n\n\n<li>\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09<br>\u54c1\u8cea\u5206\u6578\u4e3b\u8981\u8861\u91cf\u5ee3\u544a\u3001\u95dc\u9375\u5b57\u7b49\u5c0d\u4f7f\u7528\u8005\u76f8\u95dc\u6027\u548c\u5be6\u7528\u6027\u7684\u8a55\u7d1a\u3002\u6700\u7d42\u6c7a\u5b9a\u5ee3\u544a\u662f\u5426\u80fd\u66dd\u5149\u4ee5\u53ca\u66dd\u5149\u4f4d\u7f6e\u7684\u56e0\u7d20\u662f\u5ee3\u544a\u8a55\u7d1a\u3002\u200b<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ee3\u544a\u8a55\u7d1a\u516c\u5f0f\uff1a\u5ee3\u544a\u8a55\u7d1a \uff1d \u6700\u9ad8\u51fa\u50f9 \u00d7 \u54c1\u8cea\u5206\u6578<\/li>\n\n\n\n<li>\u5be6\u969b\u8cbb\u7528<br>\u54c1\u724c\u6700\u7d42\u652f\u4ed8\u7684\u5be6\u969b\u8cbb\u7528\u901a\u5e38\u6703\u4f4e\u65bc\u5176\u6700\u9ad8\u51fa\u50f9\u3002\u200b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5be6\u969b CPC\uff08Actual CPC\uff09\uff1a\u54c1\u724c\u53ea\u9700\u652f\u4ed8\u8db3\u5920\u8d85\u8d8a\u4e0b\u4e00\u4f4d\u7af6\u722d\u5c0d\u624b\u6240\u9700\u7684\u91d1\u984d\uff0c\u518d\u52a0\u4e0a\u6700\u5c0f\u589e\u91cf\u3002\u7c21\u55ae\u4f86\u8aaa**\uff0c**\u54c1\u8cea\u5206\u6578\u8d8a\u9ad8\uff0c\u5ee3\u544a\u4e3b\u5c31\u80fd\u4ee5\u66f4\u4f4e\u7684\u5be6\u969b CPC \u7372\u5f97\u66f4\u9ad8\u6392\u540d\u3002<\/li>\n\n\n\n<li>\u8a08\u7b97\u516c\u5f0f\uff1a\u5be6\u969b CPC \uff1d\uff08\u4e0b\u4e00\u4f4d\u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u8a55\u7d1a \u00f7 \u54c1\u724c\u7684\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff09\uff0b \u6700\u5c0f\u589e\u91cf<\/li>\n<\/ul>\n\n\n\n<p>\u8209\u4f8b\uff1a<\/p>\n\n\n\n<p>\u7531\u4ee5\u4e0b\u8868\u683c\u4e2d\u7684\u8cc7\u8a0a\u53ef\u4ee5\u770b\u51fa\uff0c\u54c1\u724c A \u7684\u5ee3\u544a\u8a55\u7d1a\u9ad8\u65bc\u54c1\u724c B\uff0c\u56e0\u6b64\u54c1\u724c A \u7372\u5f97\u8f03\u9ad8\u7684\u5ee3\u544a\u4f4d\u7f6e\uff0c\u4e14\u50c5\u9700\u652f\u4ed8 $4.51\uff08\u525b\u597d\u8d85\u904e\u54c1\u724c B \u7684\u51fa\u50f9\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5ee3\u544a\u4e3b<\/td><td>\u6700\u9ad8 CPC \u51fa\u50f9<\/td><td>\u54c1\u8cea\u5206\u6578\uff08\u6eff\u5206 10\uff09<\/td><td>\u5ee3\u544a\u8a55\u7d1a<\/td><\/tr><tr><td>A\uff08\u60a8\uff09<\/td><td>$5.00<\/td><td>8<\/td><td>40.0<\/td><\/tr><tr><td>B\uff08\u7af6\u722d\u8005\uff09<\/td><td>$4.00<\/td><td>9<\/td><td>36.0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u5c0f\u6642\u4ed8\u8cbb\uff08CPH\uff09\u8207\u7279\u6b8a\u520a\u982d\u5ee3\u544a<\/h3>\n\n\n\n<p>CPH \u662f\u4e00\u7a2e\u7279\u6b8a\u3001\u975e\u7af6\u50f9\u7684\u8a08\u8cbb\u6a21\u5f0f\uff0c\u5c08\u9580\u70ba YouTube \u520a\u982d\u5ee3\u544a\uff08Masthead Ad\uff09\u800c\u8a2d\u8a08\u3002<\/p>\n\n\n\n<p>CPH \u5982\u4f55\u904b\u4f5c<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6838\u5fc3\u6982\u5ff5<br>YouTube \u520a\u982d\u5ee3\u544a\u51fa\u73fe\u65bc YouTube \u9996\u9801\u9802\u90e8\u7684\u5927\u578b\u5ee3\u544a\u7248\u4f4d\uff0c\u662f\u7b2c\u4e00\u500b\u9032\u5165\u89c0\u773e\u8996\u91ce\u7684\u5ee3\u544a\u5167\u5bb9\uff0c\u64c1\u6709\u6700\u9ad8\u7684\u66dd\u5149\u5ea6\u4ee5\u53ca\u6700\u5ee3\u6cdb\u7684\u89f8\u53ca\u7387\u3002\u5728\u8cfc\u8cb7\u5ee3\u544a\u7248\u4f4d\u7684\u671f\u9593\uff0c\u8a72\u7248\u4f4d\u53ea\u6703\u51fa\u73fe\u54c1\u724c\u7684\u5ee3\u544a\uff0c\u56e0\u6b64\u7121\u9808\u548c\u5176\u4ed6\u5ee3\u544a\u4e3b\u7af6\u722d\u3002<\/li>\n\n\n\n<li>\u6536\u8cbb\u6a19\u6e96<br>\u4ee5\u6bcf\u5c0f\u6642\u70ba\u55ae\u4f4d\u8a08\u8cbb\uff0c\u4e26\u63a1\u9810\u7d04\u5236\u8cfc\u8cb7\uff08Reservation\uff09\u3002<\/li>\n\n\n\n<li>\u904b\u4f5c\u65b9\u5f0f<br>\u8cfc\u8cb7\u520a\u982d\u5ee3\u544a\u7684\u5ee3\u544a\u4e3b\uff0c\u5fc5\u9808\u76f4\u63a5\u5411 Google \u92b7\u552e\u4ee3\u8868\u9810\u7d04\u8cfc\u8cb7\u7279\u5b9a\u65e5\u671f\u548c\u6642\u6bb5\uff08\u4f8b\u5982\uff1a\u5468\u4e94\u65e9\u4e0a 8:00 ~ \u4e0b\u5348 2:00\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u7e3d\u7d50\uff1a\u6bcf\u5c0f\u6642\u4ed8\u8cbb\uff08CPH\uff09\u520a\u982d\u5ee3\u544a\u9069\u5408\u9700\u8981\u5728\u7279\u5b9a\u6642\u6bb5\u7372\u5f97 100% \u66dd\u5149\u4f54\u6709\u7387\u7684\u5927\u578b\u54c1\u724c\u6d3b\u52d5\uff0c\u4f8b\u5982\u65b0\u54c1\u767c\u8868\u3001\u91cd\u5927\u4fc3\u92b7\u6d3b\u52d5\u6216\u54c1\u724c\u9031\u5e74\u6176\u7b49\u91cd\u8981\u6642\u523b\uff0c\u80fd\u78ba\u4fdd\u5728\u6307\u5b9a\u6642\u6bb5\u5167\u5b8c\u5168\u58df\u65b7 YouTube \u9996\u9801\u6700\u986f\u773c\u7684\u5ee3\u544a\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E5%BD%B1%E9%9F%BF_YouTube_%E5%BB%A3%E5%91%8A%E8%B2%BB%E7%94%A8%E7%9A%84%E9%97%9C%E9%8D%B5%E5%9B%A0%E7%B4%A0\"><\/span>\u56db\u3001\u5f71\u97ff YouTube \u5ee3\u544a\u8cbb\u7528\u7684\u95dc\u9375\u56e0\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>YouTube \u5ee3\u544a\u63a1\u7528\u7af6\u50f9\u5236\u5ea6\uff0c\u8cbb\u7528\u4e26\u975e\u56fa\u5b9a\uff0c\u800c\u662f\u53d7\u5230\u591a\u9805\u56e0\u7d20\u5f71\u97ff\u3002\u4ee5\u4e0b\u662f\u4e09\u500b\u6700\u95dc\u9375\u7684\u5f71\u97ff\u56e0\u7d20\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u6a19\u53d7\u773e\u7cbe\u6e96\u5ea6\uff08Targeting\uff09<\/h3>\n\n\n\n<p>\u53d7\u773e\u5b9a\u4f4d\u8d8a\u7cbe\u6e96\u3001\u9396\u5b9a\u689d\u4ef6\u8d8a\u591a\uff0c\u7af6\u50f9\u6210\u672c\u5c31\u8d8a\u9ad8\u3002<\/p>\n\n\n\n<p>\u5be6\u969b\u6848\u4f8b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9ad8\u50f9\u503c\u53d7\u773e\uff1a\u300c35-44\u6b72\u7684\u7537\u6027\uff0c\u4e14\u7b26\u5408\u9ad8\u6536\u5165\u3001\u6709\u5c0f\u5b69\u3001\u6700\u8fd1\u641c\u5c0b\u904e\u5b30\u5152\u7528\u54c1\u7b49\u689d\u4ef6\u300d\u7684\u65cf\u7fa4\uff0cCPV \u53ef\u80fd\u9054\u5230\u5747\u503c\u76842-3\u500d<\/li>\n\n\n\n<li>\u4e00\u822c\u53d7\u773e\u5bec\u9b06\u689d\u4ef6\uff1a\u55ae\u7d14\u300c35-44 \u6b72\u7537\u6027\u300d\u7684 CPV \u53ef\u80fd\u751a\u81f3\u4f4e\u65bc $0.5\uff08\u884c\u60c5\u5747\u503c\uff09\uff0c\u9019\u662f\u56e0\u70ba\u7cbe\u6e96\u53d7\u773e\u7684\u8f49\u63db\u7387\u8f03\u9ad8\uff0c\u9858\u610f\u7af6\u722d\u8a72\u53d7\u773e\u7684\u5ee3\u544a\u4e3b\u66f4\u591a\uff0c\u81ea\u7136\u63a8\u9ad8\u7af6\u50f9\u6210\u672c\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u7522\u696d\u7af6\u722d\u5f37\u5ea6\uff08Industry Competition &amp; Seasonality<\/h3>\n\n\n\n<p>\u7522\u696d\u7af6\u722d\u7a0b\u5ea6\u8655\u65bc\u7af6\u722d\u6fc0\u70c8\u7684\u7522\u696d\uff08\u5982\u91d1\u878d\u3001\u4fdd\u96aa\u3001\u623f\u5730\u7522\u3001\u96fb\u5546\uff09\uff0c\u6703\u6709\u66f4\u591a\u5ee3\u544a\u4e3b\u540c\u6642\u7af6\u722d\u76f8\u540c\u7684\u53d7\u773e\u3002\u7576\u7af6\u722d\u8005\u773e\u591a\u4e14\u51fa\u50f9\u9ad8\u6642\uff0c\u5be6\u969b\u652f\u4ed8\u8cbb\u7528\u4e5f\u6703\u96a8\u4e4b\u63d0\u9ad8\u3002\u200b<\/p>\n\n\n\n<p>\u6839\u64da\u53f0\u7063\u5e02\u5834\u5be6\u969b\u64cd\u4f5c\u6578\u64da\uff0c\u4e0d\u540c\u7522\u696d\u8207\u5ee3\u544a\u6d3b\u52d5\u985e\u578b\u7684\u5e73\u5747\u6210\u672c\u5dee\u7570\u986f\u8457\uff1a\u200b<\/p>\n\n\n\n<p>YouTube \u5ee3\u544a\u5e38\u898b\u8a08\u50f9\u5340\u9593\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\uff1aNT$45-200 \u5143\u200b\n<ul class=\"wp-block-list\">\n<li>\u4e00\u822c\u7522\u696d\uff1a\u7d04 NT$50-120 \u5143<\/li>\n\n\n\n<li>\u9ad8\u7af6\u722d\u7522\u696d\uff08\u91d1\u878d\u3001\u6295\u8cc7\u3001\u79d1\u6280\u985e\uff09\uff1a\u7d04 NT$150-200 \u5143\u200b<\/li>\n\n\n\n<li>\u751f\u6d3b\u5a1b\u6a02\u985e\uff1a\u7d04 NT$45-80 \u5143<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CPV\uff08\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09\uff1a\u7d04 NT$0.28-2 \u5143\/\u6b21\u89c0\u770b\u200b<\/li>\n\n\n\n<li>CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\uff1a\u7d04 NT$5-60 \u5143\/\u6b21\u9ede\u64ca\u200b<\/li>\n<\/ul>\n\n\n\n<p>\u5b63\u7bc0\u6027\u56e0\u7d20<\/p>\n\n\n\n<p>\u5728\u7279\u5b9a\u7bc0\u65e5\u3001\u8cfc\u7269\u65fa\u5b63\u671f\u9593\uff0c\u5ee3\u544a\u9700\u6c42\u91cf\u6fc0\u589e\u6703\u76f4\u63a5\u63a8\u9ad8\u5e73\u5747\u5ee3\u544a\u8cbb\u7528\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96d911\u3001\u9ed1\u4e94\u3001\u8056\u8a95\u7bc0\uff1a\u6210\u672c\u53ef\u80fd\u4e0a\u5347 30-50%<\/li>\n\n\n\n<li>\u8fb2\u66c6\u65b0\u5e74\u3001\u6bcd\u89aa\u7bc0\uff1a\u7279\u5b9a\u7522\u696d\uff08\u5982\u79ae\u54c1\u3001\u9910\u98f2\uff09\u7af6\u722d\u52a0\u5287<\/li>\n\n\n\n<li>\u958b\u5b78\u5b63\uff1a\u6559\u80b2\u3001\u6587\u5177\u985e\u7522\u696d\u5ee3\u544a\u8cbb\u7528\u63d0\u9ad8<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5ee3\u544a\u7d20\u6750\u54c1\u8cea\uff08Ad Quality &amp; Relevance Score\uff09<\/h3>\n\n\n\n<p>\u5ee3\u544a\u54c1\u8cea\u5206\u6578\u662f\u5f71\u97ff\u6210\u672c\u6700\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u3002Google \u5ee3\u544a\u7cfb\u7d71\u6703\u8a55\u4f30\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u3001\u9ede\u64ca\u7387\uff08CTR\uff09\u3001\u4e92\u52d5\u7387\uff0c\u4e26\u7d66\u4e88\u54c1\u8cea\u5206\u6578\u3002\u200b<\/p>\n\n\n\n<p>\u54c1\u8cea\u5206\u6578\u9ad8\u7684\u512a\u52e2<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ee3\u544a\u8207\u76ee\u6a19\u53d7\u773e\u7684\u95dc\u806f\u6027\u9ad8<\/li>\n\n\n\n<li>\u4e92\u52d5\u7387\u4f73\uff08\u89c0\u770b\u7387\u9ad8\u3001\u9ede\u64ca\u7387\u9ad8\uff09<\/li>\n\n\n\n<li>\u7cfb\u7d71\u8a8d\u70ba\u5c0d\u4f7f\u7528\u8005\u9ad4\u9a57\u662f\u6b63\u5411\u7684<\/li>\n\n\n\n<li>\u7d50\u679c\uff1a\u4ee5\u66f4\u4f4e\u7684\u8cbb\u7528\u7372\u5f97\u66f4\u597d\u7684\u7248\u4f4d\u200b<\/li>\n<\/ul>\n\n\n\n<p>\u54c1\u8cea\u5206\u6578\u4f4e\u7684\u5f71\u97ff<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ee3\u544a\u5167\u5bb9\u5c0d\u53d7\u773e\u7f3a\u4e4f\u5438\u5f15\u529b<\/li>\n\n\n\n<li>\u8207\u6295\u653e\u4f4d\u7f6e\u4e0d\u7b26\u6216\u76f8\u95dc\u6027\u4f4e<\/li>\n\n\n\n<li>\u7d50\u679c\uff1a\u5fc5\u9808\u652f\u4ed8\u66f4\u9ad8\u7684\u51fa\u50f9\u624d\u80fd\u7af6\u722d\u904e\u54c1\u8cea\u8f03\u9ad8\u7684\u5c0d\u624b\u200b<\/li>\n<\/ul>\n\n\n\n<p>\u63d0\u5347\u54c1\u8cea\u5206\u6578\u7684\u95dc\u9375\u505a\u6cd5\uff1a\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u5347\u5ee3\u544a\u5167\u5bb9\u8207\u5ee3\u544a\u6587\u6848\u53ca\u5230\u9054\u7db2\u9801\u7684\u95dc\u806f\u6027<\/li>\n\n\n\n<li>\u8a2d\u8a08\u5438\u5f15\u4eba\u7684\u6a19\u984c\u8207\u7e2e\u5716<\/li>\n\n\n\n<li>\u88fd\u4f5c\u9ad8\u4e92\u52d5\u7387\u5f71\u7247\uff08\u524d 5 \u79d2\u7279\u5225\u91cd\u8981\uff09<\/li>\n\n\n\n<li>\u78ba\u4fdd\u5ee3\u544a\u5167\u5bb9\u8207\u76ee\u6a19\u53d7\u773e\u9ad8\u5ea6\u76f8\u95dc<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2-1024x576.jpg\" alt=\"\" class=\"wp-image-349572\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2-1024x576.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2-300x169.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2-768x432.jpg 768w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2-1536x864.jpg 1536w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2-1200x675.jpg 1200w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/12\/image-2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E5%AF%A6%E9%9A%9B%E6%A1%88%E4%BE%8B%E8%A7%A3%E6%9E%90%EF%BC%9A%E4%B8%8D%E5%90%8C%E9%A1%9E%E5%9E%8B%E5%BB%A3%E5%91%8A%E7%9A%84%E6%88%90%E6%95%88%E6%AF%94%E8%BC%83\"><\/span>\u4e94\u3001\u5be6\u969b\u6848\u4f8b\u89e3\u6790\uff1a\u4e0d\u540c\u985e\u578b\u5ee3\u544a\u7684\u6210\u6548\u6bd4\u8f03<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0d\u53ef\u7565\u904e vs \u53ef\u7565\u904e\u5ee3\u544a\uff08Skippables vs. Non-Skippables\uff09<\/h3>\n\n\n\n<p>\u4e32\u6d41\u5167\u5ee3\u544a\uff08In-Stream Ads\uff09\u662f\u6700\u5e38\u898b\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u591a\u534a\u51fa\u73fe\u5728\u5f71\u7247\u64ad\u653e\u524d\u3001\u64ad\u653e\u4e2d\u6216\u7d50\u675f\u5f8c\u3002\u5169\u8005\u6838\u5fc3\u5dee\u7570\u5728\u65bc\u89c0\u773e\u662f\u5426\u80fd\u8df3\u904e\u5ee3\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u7279\u6027\u6bd4\u8f03<\/strong><\/td><td><strong>\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a (Skippable)<\/strong><\/td><td><strong>\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a (Non-Skippable)<\/strong><\/td><\/tr><tr><td><strong>\u9577\u5ea6\u9650\u5236<\/strong><\/td><td>\u7121\u56b4\u683c\u4e0a\u9650\uff08\u5efa\u8b70 30 \u79d2\u81f3 1 \u5206\u9418\uff09<\/td><td>15 \u6216 20 \u79d2\uff08\u4f9d\u5730\u5340\u800c\u7570\uff09<\/td><\/tr><tr><td><strong>\u8a08\u8cbb\u65b9\u5f0f<\/strong><\/td><td>CPV\uff08Cost-Per-View\uff09\uff1a\u89c0\u770b 30 \u79d2\u6216\u4e92\u52d5\u624d\u8a08\u8cbb<\/td><td>CPM\uff08Cost-Per-Mille\uff09\uff1a\u6bcf\u6b21\u66dd\u5149\u90fd\u8a08\u8cbb<\/td><\/tr><tr><td><strong>\u5ee3\u544a\u76ee\u6a19<\/strong><\/td><td>\u8f49\u63db\u3001\u7db2\u7ad9\u6d41\u91cf\u3001\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/td><td>\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5f71\u7247\u89f8\u53ca\u7387<\/td><\/tr><tr><td><strong>\u6210\u6548\u5206\u6790<\/strong><\/td><td>\u89c0\u770b\u5b8c\u6210\u7387\u3001\u9ede\u64ca\u7387 (CTR)\u3001\u8f49\u63db\u7387<\/td><td>\u89f8\u53ca\u4eba\u6578\u3001\u983b\u7387 (Frequency)<\/td><\/tr><tr><td><strong>\u5efa\u8b70\u5834\u666f<\/strong><\/td><td>\u9069\u5408\u547c\u7c72\u884c\u52d5\uff08\u8cfc\u8cb7\u3001\u8a3b\u518a\uff09\uff0c\u80fd\u4ee5\u8f03\u4f4e\u6210\u672c\u5927\u91cf\u6e2c\u8a66\u7d20\u6750<\/td><td>\u9069\u5408\u65b0\u7522\u54c1\u767c\u5e03\u6216\u54c1\u724c\u91cd\u5851\uff0c\u78ba\u4fdd\u95dc\u9375\u8cc7\u8a0a\u88ab\u5b8c\u6574\u63a5\u6536<\/td><\/tr><tr><td><strong>\u512a\u52e2<\/strong><\/td><td>\u6210\u672c\u76f8\u5c0d\u53ef\u63a7\uff0c\u80fd\u6709\u6548\u904e\u6ffe\u975e\u76ee\u6a19\u53d7\u773e<\/td><td>\u78ba\u4fdd 100% \u89c0\u770b\uff0c\u8a0a\u606f\u50b3\u9054\u529b\u6700\u5f37<\/td><\/tr><tr><td><strong>\u6311\u6230<\/strong><\/td><td>\u89c0\u773e\u53ef\u80fd\u5728 5 \u79d2\u5167\u7565\u904e\uff0c\u524d 5 \u79d2\u662f\u81f4\u52dd\u95dc\u9375\u200b<\/td><td>\u6210\u672c\u8f03\u9ad8\uff0c\u904e\u591a\u4f7f\u7528\u53ef\u80fd\u5f15\u8d77\u4f7f\u7528\u8005\u53cd\u611f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5c08\u5bb6\u5efa\u8b70\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53ef\u7565\u904e\u5ee3\u544a\uff1a\u524d 5 \u79d2\u61c9\u5305\u542b\u54c1\u724c\u6a19\u8a8c\u548c\u6838\u5fc3\u8a0a\u606f\uff0c15-50 \u79d2\u7684\u5f71\u7247\u9577\u5ea6\u6700\u80fd\u5e73\u8861\u54c1\u724c\u8a18\u61b6\u8207\u614b\u5ea6\u6539\u8b8a\u200b<\/li>\n\n\n\n<li>\u4e0d\u53ef\u7565\u904e\u5ee3\u544a\uff1a\u8a0a\u606f\u61c9\u7c21\u6f54\u660e\u77ad\uff0c\u907f\u514d\u8cc7\u8a0a\u904e\u8f09\u9020\u6210\u89c0\u773e\u53cd\u611f<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e32\u6d41\u5167\u5ee3\u544a vs YouTube Shorts \u5ee3\u544a<\/h3>\n\n\n\n<p>\u4e32\u6d41\u5167\u5ee3\u544a\u548c YouTube Shorts \u662f\u5169\u7a2e\u622a\u7136\u4e0d\u540c\u7684\u5ee3\u544a\u683c\u5f0f\u3002\u5169\u8005\u5728\u5f71\u7247\u683c\u5f0f\u3001\u4f7f\u7528\u8005\u60c5\u5883\u548c\u884c\u92b7\u76ee\u6a19\u4e0a\u5b58\u5728\u6839\u672c\u5dee\u7570\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>\u4e32\u6d41\u5ee3\u544a\uff08in-stream\uff09<\/strong><\/td><td><strong>YouTube Shorts \u5ee3\u544a<\/strong><\/td><\/tr><tr><td><strong>\u5f71\u7247\u683c\u5f0f<\/strong><\/td><td>\u6a6b\u5411\uff0816:9\uff09<\/td><td>\u5782\u76f4\uff089:16\uff09<\/td><\/tr><tr><td><strong>\u5f71\u7247\u9577\u5ea6<\/strong><\/td><td>\u5f48\u6027\u9577\u5ea6\uff08\u5efa\u8b70 30 \u79d2\u81f3 1 \u5206\u9418\uff09<\/td><td>\u6700\u9577 60 \u79d2\uff082024 \u5e74 10 \u6708\u8d77\u5ef6\u9577\u81f3 3 \u5206\u9418\uff09<\/td><\/tr><tr><td><strong>\u4f7f\u7528\u8005\u60c5\u5883<\/strong><\/td><td>\u4e3b\u52d5\u89c0\u770b\u611f\u8208\u8da3\u7684\u9577\u5f71\u7247\u5167\u5bb9<\/td><td>\u5feb\u901f\u4e0a\u4e0b\u6ed1\u52d5\u700f\u89bd\u77ed\u5f71\u97f3<\/td><\/tr><tr><td><strong>\u8a08\u8cbb\u65b9\u5f0f<\/strong><\/td><td>CPV \u6216 CPM<\/td><td>\u66dd\u5149\u6b21\u6578\u3001\u89c0\u770b\u6b21\u6578\u6216\u4e92\u52d5\u6b21\u6578<\/td><\/tr><tr><td><strong>\u89c0\u770b\u884c\u70ba<\/strong><\/td><td>\u8f03\u5c08\u6ce8\u3001\u6df1\u5ea6\u89c0\u770b<\/td><td>\u8f15\u91cf\u7d1a\u3001\u5feb\u901f\u6d88\u8cbb\u5167\u5bb9<\/td><\/tr><tr><td><strong>\u512a\u52e2<\/strong><\/td><td>\u9069\u5408\u5c55\u793a\u7522\u54c1\u80cc\u666f\u6545\u4e8b\u53ca\u8907\u96dc\u529f\u80fd<\/td><td>\u9069\u5408\u5feb\u901f\u66dd\u5149\u3001\u5438\u5f15\u773c\u7403\uff0c\u9580\u6abb\u4f4e\u3001\u7b26\u5408\u5e74\u8f15\u65cf\u7fa4<\/td><\/tr><tr><td><strong>\u5efa\u8b70\u5834\u666f<\/strong><\/td><td>\u5167\u5bb9\u578b\u3001\u8f49\u63db\u5c0e\u8cfc\u578b\u5ee3\u544a\u6d3b\u52d5<\/td><td>\u54c1\u724c\u66dd\u5149\u3001\u75c5\u6bd2\u5f0f\u50b3\u64ad\u3001\u5c0e\u6d41\u81f3\u9577\u5f71\u7247<\/td><\/tr><tr><td><strong>\u5e73\u5747\u89c0\u770b\u6642\u9577<\/strong><\/td><td>\u4f9d\u5f71\u7247\u9577\u5ea6\u800c\u5b9a\uff0830 \u79d2 &#8211; \u6578\u5206\u9418\uff09<\/td><td>\u5e73\u5747 14.3 \u79d2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>YouTube Shorts \u5ee3\u544a\u7279\u6027\uff1a\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7cfb\u7d71\u96a8\u6a5f\u5728\u81ea\u7136 Shorts \u5f71\u7247\u4e4b\u9593\u986f\u793a\u5ee3\u544a<\/li>\n\n\n\n<li>\u4f7f\u7528\u8005\u53ef\u4e0a\u4e0b\u6ed1\u52d5\u7acb\u5373\u7565\u904e\u5ee3\u544a<\/li>\n\n\n\n<li>\u9ede\u6309\u884c\u52d5\u865f\u53ec\u6309\u9215\u5f8c\uff0c\u5c0e\u5411\u6307\u5b9a\u5230\u9054\u7db2\u9801<\/li>\n\n\n\n<li>\u89c0\u770b 10 \u79d2\u6216\u9ede\u64ca\u5f8c\u8a08\u70ba\u4e00\u6b21\u89c0\u770b\uff08\u6700\u77ed 6 \u79d2\u5b8c\u6574\u64ad\u653e\u4e5f\u8a08\u8cbb\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u7b56\u7565\u5efa\u8b70\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e32\u6d41\u5167\u5ee3\u544a\u9069\u5408\uff1a\n<ul class=\"wp-block-list\">\n<li>\u9700\u8981\u8a73\u7d30\u8aaa\u660e\u7522\u54c1\u529f\u80fd\u6216\u670d\u52d9\u512a\u52e2<\/li>\n\n\n\n<li>B2B \u884c\u92b7\u6216\u9ad8\u55ae\u50f9\u5546\u54c1\u63a8\u5ee3<\/li>\n\n\n\n<li>\u54c1\u724c\u6545\u4e8b\u6558\u8ff0\u6216\u60c5\u611f\u9023\u7d50\u5efa\u7acb<\/li>\n\n\n\n<li>\u76f4\u63a5\u8f49\u63db\u5c0e\u5411\uff08\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u4e0b\u8f09\uff09<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>YouTube Shorts \u5ee3\u544a\u9069\u5408\uff1a\u200b<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5feb\u901f\u54c1\u724c\u66dd\u5149\u548c\u77e5\u540d\u5ea6\u63d0\u5347<\/li>\n\n\n\n<li>\u5e74\u8f15\u65cf\u7fa4\uff0818-40 \u6b72\uff09\u884c\u92b7<\/li>\n\n\n\n<li>\u5c0e\u6d41\u81f3\u5b8c\u6574\u9577\u5f71\u7247\u5167\u5bb9<\/li>\n\n\n\n<li>\u75c5\u6bd2\u5f0f\u50b3\u64ad\u6f5b\u529b\u7684\u5275\u610f\u5167\u5bb9<\/li>\n\n\n\n<li>\u88dc\u5145\u9577\u5f71\u7247\u884c\u92b7\u7b56\u7565\uff0c\u5f62\u6210\u5167\u5bb9\u751f\u614b\u5708<\/li>\n<\/ul>\n\n\n\n<p>\u5be6\u6230\u6848\u4f8b\uff1a\u8a31\u591a\u5275\u4f5c\u8005\u5982 Joeman \u5229\u7528 Shorts \u88fd\u4f5c\u9577\u5f71\u7247\u7cbe\u83ef\u7247\u6bb5\uff0c\u5438\u5f15\u89c0\u773e\u9ede\u64ca\u89c0\u770b\u5b8c\u6574\u5167\u5bb9\uff0c\u5f9e\u800c\u63d0\u9ad8\u6574\u9ad4\u89c0\u770b\u6642\u9593\u548c\u8a02\u95b1\u6578\u3002\u200b<\/p>\n\n\n\n<p>\u5e73\u53f0\u6578\u64da\uff1aYouTube Shorts \u5e73\u5747\u89c0\u770b\u7387\u96d6\u7121\u6cd5\u8d85\u8d8a\u9577\u5f71\u7247\uff0c\u4f46\u96a8\u8457 Shorts \u71b1\u6f6e\u5feb\u901f\u6210\u9577\uff0c\u5ee3\u544a\u6548\u679c\u4ecd\u503c\u5f97\u95dc\u6ce8\u3002TrueView \u5ee3\u544a\u5e73\u5747\u89c0\u770b\u7387\u9054 30-50%\uff0c\u800c Shorts \u5247\u4ee5\u9ad8\u983b\u7387\u66dd\u5149\u898b\u9577\u3002\u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AD%E3%80%81YouTube_%E5%BB%A3%E5%91%8A%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%EF%BC%88FAQ%EF%BC%89\"><\/span>\u516d\u3001YouTube \u5ee3\u544a\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1766373398132\"><strong class=\"schema-faq-question\"><strong>\uff31\uff11\uff1aYouTube \u5ee3\u544a\u6709\u54ea\u4e9b\u7248\u4f4d\uff1f\u9069\u5408\u4ec0\u9ebc\u76ee\u6a19\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\">\uff21\uff11\uff1aYouTube \u5ee3\u544a\u7248\u4f4d\u4e3b\u8981\u6709\uff1a\u4e32\u6d41\u5167\u5ee3\u544a\uff08\u53ef\u7565\u904e\/\u4e0d\u53ef\u7565\u904e\uff0c\u9069\u5408\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u8f49\u63db\uff09\u3001\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\uff08\u51fa\u73fe\u5728\u9996\u9801\u3001\u641c\u5c0b\u7d50\u679c\uff0c\u9069\u5408\u722d\u53d6\u89c0\u770b\uff09\u3001Bumper \u5ee3\u544a\uff086 \u79d2\u4e0d\u53ef\u7565\u904e\uff0c\u9069\u5408\u5927\u898f\u6a21\u66dd\u5149\uff09\u3001\u520a\u982d\u5ee3\u544a\uff08\u9996\u9801\u9802\u90e8\uff0c\u6700\u8cb4\uff0c\u9069\u5408\u77ed\u671f\u6700\u5927\u5316\u89f8\u53ca\uff09\u3001\u4ee5\u53ca YouTube Shorts\uff08\u76f4\u7acb\u5f0f\u81ea\u52d5\u64ad\u653e\uff0c\u9069\u5408\u63d0\u5347\u66dd\u5149\u8207\u8f49\u63db\uff09\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766373415465\"><strong class=\"schema-faq-question\"><strong>\uff31\uff12\uff1aYouTube Shorts \u5ee3\u544a\u600e\u9ebc\u6295\u653e\uff1f\u6548\u679c\u597d\u55ce\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\">\uff21\uff12\uff1aYouTube Shorts \u5ee3\u544a\u53ef\u4ee5\u900f\u904e Google Ads \u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\u81ea\u52d5\u6295\u653e\u3002\u4ee5\u76f4\u7acb\u5f0f\uff089:16\uff09\u7684\u683c\u5f0f\u5728 Shorts \u9801\u9762\u8f2a\u64ad\uff0c\u5e36\u4f86\u9ad8\u89f8\u53ca\u548c\u9ad8\u4e92\u52d5\uff0c\u6709\u52a9\u65bc\u54c1\u724c\u63d0\u5347\u66dd\u5149\u5ea6\u3001\u5438\u5f15 APP \u4e0b\u8f09\u7b49\u76ee\u6a19\u3002\u6839\u64da Google \u8cc7\u6599\u986f\u793a\uff0c\u5728\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u4e2d\u65b0\u589e\u76f4\u5f0f\u5f71\u7247\u7d20\u6750\uff0c\u80fd\u5728\u76f8\u540c\u6210\u672c\u4e0b\u589e\u52a0 10-20% \u7684\u8f49\u63db\u6b21\u6578\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766373431543\"><strong class=\"schema-faq-question\"><strong>\uff31\uff13\uff1aYouTube \u5ee3\u544a\u8cbb\u7528\u600e\u9ebc\u7b97\uff1f\u6709\u56fa\u5b9a\u50f9\u683c\u55ce\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\">\uff21\uff13\uff1a\u9664\u4e86\u4ee5\u6bcf\u5c0f\u6642\u8a08\u8cbb\uff08CPH\uff09\u7684\u520a\u982d\u5ee3\u544a\u4e4b\u5916\uff0c\u5176\u9918\u5ee3\u544a\u7686\u63a1\u7528\u7af6\u50f9\u6a21\u5f0f\u3002\u8cbb\u7528\u662f\u4f9d\u64da\u54c1\u724c\u7684\u51fa\u50f9\u4ee5\u53ca\u5ee3\u544a\u6d3b\u52d5\u76ee\u6a19\u4f86\u8a08\u7b97\uff0c\u4e26\u7121\u56fa\u5b9a\u50f9\u683c\u3002\u5176\u4e2d\u5305\u62ec\u6bcf\u6b21\u89c0\u770b\u6536\u8cbb\uff08CPV\uff09\u3001\u6bcf\u5343\u6b21\u66dd\u5149\u6536\u8cbb\uff08CPM\uff09\u3001\u6bcf\u6b21\u9ede\u64ca\u6536\u8cbb\uff08CPC\uff09\u7b49\u3002\u54c1\u724c\u65b9\u9700\u8981\u8a2d\u5b9a\u6bcf\u65e5\u7e3d\u9810\u7b97\u6216\u55ae\u6b21\u6700\u9ad8\u51fa\u50f9\uff0c\u7cfb\u7d71\u6703\u5728\u6b64\u7bc4\u570d\u5167\uff0c\u6839\u64da\u7af6\u722d\u72c0\u6cc1\u4ee5\u53ca\u5176\u4ed6\u7d9c\u5408\u689d\u4ef6\u4f86\u6c7a\u5b9a\u6700\u5f8c\u7684\u8cbb\u7528\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766373432393\"><strong class=\"schema-faq-question\"><strong>\uff31\uff14\uff1a\u4e0b\u5ee3\u544a\u4e00\u5b9a\u8981\u627e\u4ee3\u7406\u5546\u55ce\uff1f\u53ef\u4ee5\u81ea\u5df1\u64cd\u4f5c\u55ce\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\">\uff21\uff14\uff1a \u4e0d\u4e00\u5b9a\uff0c\u53ef\u4ee5\u9078\u64c7\u81ea\u884c\u64cd\u4f5c\u3002\u900f\u904e Google Ads \u5e73\u53f0\u5efa\u7acb\u4e26\u7ba1\u7406\u5ee3\u544a\u5167\u5bb9\uff0c\u9069\u5408\u5df2\u7d93\u975e\u5e38\u719f\u6089\u6578\u4f4d\u5ee3\u544a\u6d41\u7a0b\u6216\u9810\u7b97\u6709\u9650\u7684\u4f01\u696d\u3002\u82e5\u9700\u8981\u5c08\u696d\u7684\u7b56\u7565\u898f\u5283\u3001\u6578\u64da\u5206\u6790\u3001\u7d20\u6750\u512a\u5316\u5efa\u8b70\u3001\u6216\u9700\u8981\u6642\u523b\u95dc\u6ce8\u5ee3\u544a\u6210\u6548\uff0c\u5247\u5efa\u8b70\u5c0b\u6c42\u5c08\u696d\u7684\u5ee3\u544a\u4ee3\u7406\u5546\uff08\u5982\uff1a<a href=\"https:\/\/www.adnex.com.tw\/contact\/\">ADNEX<\/a>\uff09\u5354\u52a9\uff0c\u901a\u5e38\u80fd\u8b93\u5ee3\u544a\u6548\u76ca\u6700\u5927\u5316\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1766373456974\"><strong class=\"schema-faq-question\"><strong>\uff31\uff15\uff1a\u4ec0\u9ebc\u662fCPV\u3001CPM\u3001CPC\uff1f\u5dee\u5728\u54ea\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\">\uff21\uff15\uff1a\u4e09\u7a2e\u8a08\u8cbb\u6a21\u5f0f\u5dee\u7570\u5982\u4e0b\uff1a<br\/>CPV\uff1a\u6bcf\u6b21\u89c0\u770b\u6536\u8cbb\uff0c\u4e3b\u8981\u9069\u7528\u65bc\u53ef\u7565\u904e\u4e32\u6d41\u5167\u5ee3\u544a\uff0c\u53d7\u773e\u89c0\u770b\u8d85\u904e 30 \u79d2\u6216\u8207\u5ee3\u544a\u4e92\u52d5\u624d\u8a08\u8cbb\u3002<br\/>CPM\uff1a\u6bcf\u5343\u6b21\u66dd\u5149\u8cbb\u7528\uff0c\u4e3b\u8981\u9069\u7528\u65bc\u4e0d\u53ef\u7565\u904e\u3001\u4e32\u5834\u5ee3\u544a\uff0c\u5ee3\u544a\u4ee5\u66dd\u5149 1,000 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