{"id":313263,"date":"2025-10-09T14:02:00","date_gmt":"2025-10-09T06:02:00","guid":{"rendered":"https:\/\/www.adnex.com.tw\/blog\/?p=313263"},"modified":"2025-12-29T10:57:57","modified_gmt":"2025-12-29T02:57:57","slug":"google-ad","status":"publish","type":"post","link":"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/","title":{"rendered":"\u3010Google\u5ee3\u544a\u7248\u4f4d\u3011\u4e00\u6b21\u770b\u61c27\u5927\u985e\u578b+\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff01"},"content":{"rendered":"\n<p>\u60f3\u5728\u6709\u9650\u9810\u7b97\u5167\u627e\u5230\u6700\u6709\u6548\u7684Google\u5ee3\u544a\u7248\u4f4d\u55ce\uff1f\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0c\u638c\u63e1Google\u5ee3\u544a\u6295\u653e\u7b56\u7565\uff0c\u662f\u54c1\u724c\u6210\u9577\u7684\u95dc\u9375\u3002\u4e0d\u8ad6\u662f\u9396\u5b9a\u9ad8\u610f\u5716\u641c\u5c0b\u8005\u7684\u641c\u5c0b\u5ee3\u544a\u3001\u5927\u7bc4\u570d\u66dd\u5149\u7684\u591a\u5a92\u9ad4\u5ee3\u544a\u3001\u76f4\u63a5\u5e36\u4f86\u92b7\u552e\u7684 \u8cfc\u7269\u5ee3\u544a\uff0c\u6216\u662f\u4ee5\u5f71\u97f3\u5f37\u5316\u54c1\u724c\u5370\u8c61\u7684YouTube\u5f71\u7247\u5ee3\u544a\uff0c\u90fd\u80fd\u56e0\u61c9\u4e0d\u540c\u7684\u884c\u92b7\u9700\u6c42\u3002\u518d\u52a0\u4e0a\u6700\u9ad8\u6210\u6548\u5ee3\u544a(PMax)\u8207\u9700\u6c42\u958b\u767c\u5ee3\u544a\u7684AI\u6f14\u7b97\u6cd5\uff0c\u5ee3\u544a\u4e3b\u4e0d\u50c5\u80fd\u5feb\u901f\u89f8\u53ca\u6f5b\u5728\u9867\u5ba2\uff0c\u66f4\u80fd\u6301\u7e8c\u512a\u5316\u8f49\u63db\u6210\u6548\u3002<\/p>\n\n\n\n<p>\u672c\u7bc7\u6587\u7ae0\u5c07\u5e36\u4f60\u5b8c\u6574\u62c6\u89e3\u5404\u7a2e\u5ee3\u544a\u985e\u578b\u7684\u64cd\u4f5c\u91cd\u9ede\uff0c\u5e6b\u52a9\u4f60\u6253\u9020\u771f\u6b63\u6709\u6210\u6548\u7684\u6578\u4f4d\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df553b229c8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df553b229c8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/#%E4%B8%80%E3%80%81%E5%B8%B8%E8%A6%8B%E7%9A%84_Google_%E5%BB%A3%E5%91%8A%E9%A1%9E%E5%9E%8B%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\" >\u4e00\u3001\u5e38\u898b\u7684 Google \u5ee3\u544a\u985e\u578b\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/#%E4%BA%8C%E3%80%81Google_%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%E8%88%87%E7%B4%A0%E6%9D%90%E8%A6%8F%E7%AF%84%E5%AE%8C%E6%95%B4%E7%B8%BD%E8%A6%BD\" >\u4e8c\u3001Google \u5ee3\u544a\u683c\u5f0f\u8207\u7d20\u6750\u898f\u7bc4\u5b8c\u6574\u7e3d\u89bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/#%E4%B8%89%E3%80%81Google_%E5%BB%A3%E5%91%8A%E7%9A%84%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%E9%A1%9E%E5%9E%8B%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\" >\u4e09\u3001Google \u5ee3\u544a\u7684\u520a\u767b\u4f4d\u7f6e\u985e\u578b\u6709\u54ea\u4e9b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/#%E5%9B%9B%E3%80%81Google_%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%93%8D%E4%BD%9C%E8%88%87%E8%B2%BB%E7%94%A8%E7%B0%A1%E4%BB%8B\" >\u56db\u3001Google \u5ee3\u544a\u6295\u653e\u64cd\u4f5c\u8207\u8cbb\u7528\u7c21\u4ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/#%E4%BA%94%E3%80%81%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%EF%BC%88FAQ%EF%BC%89\" >\u4e94\u3001\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/google-ad\/#%E7%B8%BD%E7%B5%90%EF%BC%9A%E9%81%B8%E5%B0%8D%E5%BB%A3%E5%91%8A%E7%89%88%E4%BD%8D%EF%BC%8C%E6%94%BE%E5%A4%A7%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\" >\u7e3d\u7d50\uff1a\u9078\u5c0d\u5ee3\u544a\u7248\u4f4d\uff0c\u653e\u5927\u884c\u92b7\u6210\u6548<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E5%B8%B8%E8%A6%8B%E7%9A%84_Google_%E5%BB%A3%E5%91%8A%E9%A1%9E%E5%9E%8B%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span>\u4e00\u3001\u5e38\u898b\u7684 Google \u5ee3\u544a\u985e\u578b\u6709\u54ea\u4e9b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5e38\u898b\u7684Google\u5ee3\u544a\u53ef\u4ee5\u5927\u81f4\u5206\u70ba\u4e03\u5927\u985e\uff0c\u6bcf\u7a2e\u985e\u578b\u90fd\u6709\u5176\u7368\u7279\u7684\u9069\u7528\u5834\u666f\u53ca\u6295\u653e\u5e73\u53f0\uff0c\u5e6b\u52a9\u89f8\u53ca\u4e0d\u540c\u968e\u6bb5\u7684\u6f5b\u5728\u9867\u5ba2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u641c\u5c0b\u5ee3\u544a\uff1a\u641c\u5c0b\u8a0a\u865f\u6bd4\u5c0d\uff0c\u7cbe\u6e96\u89f8\u53ca\u9700\u6c42\u7528\u6236<\/h3>\n\n\n\n<p>\u641c\u5c0b\u5ee3\u544a\u662f\u6700\u6838\u5fc3\u7684\u5ee3\u544a\u985e\u578b\uff0c\u7576\u4f7f\u7528\u8005\u5728Google\u641c\u5c0b\u7279\u5b9a\u95dc\u9375\u5b57\u6642\uff0c\u5ee3\u544a\u5c31\u6703\u51fa\u73fe\u5728\u6b63\u4e0a\u65b9\u3002\u9019\u7a2e\u5ee3\u544a\u7684\u512a\u52e2\u5728\u65bc\u80fd\u5920\u7cbe\u6e96\u9396\u5b9a\u90a3\u4e9b<strong>\u5df2\u6709\u660e\u78ba\u610f\u5716<\/strong>\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u8f49\u63db\u7387\u901a\u5e38\u8f03\u9ad8\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9069\u7528\u5834\u666f\uff1a \u5feb\u901f\u7372\u5f97\u8a62\u554f\u6216\u8a02\u55ae\uff0c\u9069\u5408\u96fb\u5546\u3001\u670d\u52d9\u696d&#8230;\u7b49\u3002<\/li>\n\n\n\n<li>\u5e38\u898b\u6a23\u5f0f\uff1a 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class=\"wp-block-list\">\n<li>\u95dc\u9375\u5b57\u7814\u7a76\uff1a\u6295\u5165\u6642\u9593\u7814\u7a76\u8207\u7522\u54c1\u76f8\u95dc\u7684<strong>\u9577\u5c3e\u95dc\u9375\u5b57<\/strong>\uff0c\u4f8b\u5982<strong>\u6236\u5916\u578b\u904b\u52d5\u6c34\u58fa<\/strong>\u6703\u6bd4\u7c60\u7d71\u7684<strong>\u6c34\u58fa<\/strong>\u66f4\u7cbe\u6e96\u7684\u7be9\u9078\u51fa\u6f5b\u5728\u5ba2\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u76f4\u64ca\u75db\u9ede\u7684\u6587\u6848\u5167\u5bb9\uff1a\u5ee3\u544a\u6587\u6848\u8981\u80fd\u5920\u76f4\u63a5\u56de\u61c9\u6f5b\u5728\u5ba2\u6236\u7684\u9700\u6c42\u3002\u4f8b\u5982\u624b\u6a5f\u7dad\u4fee\u5ee0\u5546\u7684\u6587\u6848\u53ef\u4ee5\u5f37\u8abf<strong>20\u5206\u9418\uff0c\u5f9e\u6aa2\u6e2c\u5230\u7dad\u4fee\u4e00\u624b\u5305\u8fa6\uff08\u624b\u6a5f\u7dad\u4fee 20 \u5206\u9418\u641e\u5b9a\uff09<\/strong>\uff0c\u4ee5\u901f\u5ea6\u548c\u6548\u7387\u5438\u5f15\u5ba2\u6236\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u5a92\u9ad4\u5ee3\u544a\uff1a\u806f\u64ad\u7db2x\u61c9\u7528\u7a0b\u5f0f\uff0c\u5927\u7bc4\u570d\u4e3b\u52d5\u51fa\u64ca<\/h3>\n\n\n\n<p>\u591a\u5a92\u9ad4\u5ee3\u544a\uff08Google Display Network, GDN\uff09\u80fd\u51fa\u73fe\u5728\u6578\u767e\u842c\u500b\u7db2\u7ad9\u3001\u65b0\u805e\u7db2\u7ad9\u3001\u90e8\u843d\u683c\u548cYouTube\u5f71\u7247\u4e2d\uff0c\u4ee5\u5716\u7247\u3001\u52d5\u756b\u6216\u5f71\u7247\u7684\u65b9\u5f0f\u5438\u5f15\u773c\u7403\u3002\u9019\u7a2e\u5ee3\u544a\u5f62\u5f0f\u4e0d\u662f\u5373\u6642\u8f49\u63db\uff0c\u800c\u662f\u5ee3\u6cdb\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\uff0c\u6301\u7e8c\u5f37\u5316\u54c1\u724c\u5f62\u8c61\uff0c\u7279\u5225\u9069\u5408\u54c1\u724c\u66dd\u5149\u8207\u518d\u884c\u92b7\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5be6\u6230\u5efa\u8b70<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5584\u7528\u518d\u884c\u92b7\uff1a\u5411\u90a3\u4e9b\u66fe\u7d93\u700f\u89bd\u904e\u7db2\u7ad9\uff0c\u4f46\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684\u8a2a\u5ba2\u5c55\u793a\u5ee3\u544a\u3002\u63d0\u9192\u9019\u4e9b\u7528\u6236\u5c1a\u672a\u5b8c\u6210\u7d50\u5e33\uff0c\u53ef\u4ee5\u6709\u6548\u63d0\u9ad8\u56de\u8cfc\u7387\u3002<\/li>\n\n\n\n<li>\u5efa\u7acb\u5ba2\u88fd\u5316\u53d7\u773e\uff1a\u5229\u7528Google Ads\u7684\u76ee\u6a19\u5ba2\u7fa4\u529f\u80fd\uff0c\u4f8b\u5982\u8208\u8da3\u3001\u81ea\u8a02\u53d7\u773e\u7b49\uff0c\u5c07\u5ee3\u544a\u6295\u905e\u7d66\u6700\u6709\u53ef\u80fd\u5c0d\u7522\u54c1\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image.jpg\" alt=\"\" class=\"wp-image-313270\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-300x300.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-150x150.jpg 150w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u7269\u5ee3\u544a\uff1a\u7522\u54c1\u5c0e\u8cfc\u7684\u6700\u4f73\u5229\u5668<\/h3>\n\n\n\n<p>\u900f\u904e\u914d\u5c0d\u4f7f\u7528\u8005\u641c\u5c0b\u5167\u5bb9\u548c\u5ee3\u544a\uff0c\u986f\u793a\u76f8\u95dc\u6027\u6700\u9ad8\u7684\u7522\u54c1\u3002\u54c1\u724c\u76f4\u63a5\u5728Google\u641c\u5c0b\u7d50\u679c\u9801\u9762\u5c55\u793a\u5716\u7247\u3001\u50f9\u683c\u53ca\u7522\u54c1\u540d\u7a31\uff0c\u5ba2\u6236\u4e0d\u9700\u8981\u518d\u9ede\u5165\u7db2\u7ad9\u5373\u53ef\u770b\u5230\u6240\u6709\u91cd\u8981\u8cc7\u8a0a\uff0c\u5927\u5e45\u7e2e\u77ed\u8cfc\u8cb7\u6c7a\u7b56\u8def\u5f91\u3002\u8cfc\u7269\u5ee3\u544a\u591a\u534a\u80fd\u5e36\u4f86\u9ad8\u8cfc\u8cb7\u610f\u5716\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u512a\u52e2<\/h4>\n\n\n\n<ul 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class=\"wp-block-heading\">\u5be6\u6230\u5efa\u8b70<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u512a\u5316\u7522\u54c1\u8cc7\u6599\uff1a\u7522\u54c1\u8cc7\u6599\u7684\u54c1\u8cea\uff08\u5716\u7247\u6e05\u6670\u5ea6\u3001\u8a73\u7d30\u63cf\u8ff0\u3001\u6e96\u78ba\u50f9\u683c\uff09\u80fd\u76f4\u63a5\u5f71\u97ff\u5ee3\u544a\u6210\u6548\u3002\u54c1\u724c\u5fc5\u9700\u78ba\u4fdd\u7522\u54c1\u8cc7\u6599\u8207\u7db2\u7ad9\u5167\u5bb9\u5b8c\u5168\u4e00\u81f4\u3002<\/li>\n\n\n\n<li>\u5584\u7528\u51fa\u50f9\u7b56\u7565\uff1a\u91dd\u5c0d\u4e0d\u540c\u7522\u54c1\u8a2d\u5b9a\u4e0d\u540c\u51fa\u50f9\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u71b1\u92b7\u5546\u54c1\u6216\u9ad8\u5229\u6f64\u7522\u54c1\uff0c\u53ef\u4ee5\u8cfc\u8cb7\u66f4\u597d\u7684\u66dd\u5149\u4f4d\u7f6e\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f71\u7247\u5ee3\u544a\uff1a\u5f71\u97f3\u4e16\u4ee3\u9996\u9078\u7684\u773c\u7403\u884c\u92b7<\/h3>\n\n\n\n<p>\u5f71\u7247\u5ee3\u544a\u4e3b\u8981\u662f\u900f\u904eYouTube\u7b49\u5f71\u97f3\u5e73\u53f0\uff0c\u4ee5\u8c50\u5bcc\u7684\u8996\u89ba\u548c\u8072\u97f3\u5167\u5bb9\u4f86\u50b3\u9054\u54c1\u724c\u6545\u4e8b\u3002\u5176\u4e2d\u5305\u62ec6\u79d2\u7684\u4e0d\u53ef\u7565\u904e\u5ee3\u544a\u3001\u53ef\u7565\u904e\u9577\u5f71\u7247\u3001YouTube Shorts\u7b49\uff0c\u9019\u7a2e\u5ee3\u544a\u5f62\u5f0f\u80fd\u6709\u6548\u5efa\u7acb\u54c1\u724c\u60c5\u611f\u9023\u7d50\uff0c\u7279\u5225\u9069\u5408\u54c1\u724c\u5167\u5bb9\u884c\u92b7\u4ee5\u53ca\u5c0e\u6d41\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u5e38\u898b\u683c\u5f0f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e32\u6d41\u5167\u5ee3\u544a\uff08In-Stream\uff09\uff1a\u5728\u5f71\u7247\u64a5\u653e\u524d\u3001\u4e2d\u3001\u5f8c\u63d2\u5165\uff0c\u53ef\u9078\u64c7\u662f\u5426\u8df3\u904e\u3002\u5f71\u7247\u901a\u5e38\u70ba15\u79d2\u81f33\u5206\u9418\u3002<\/li>\n\n\n\n<li>\u4e32\u5834\u5ee3\u544a\uff08Bumper\uff09\uff1a6\u79d2\u5167\u7684\u4e0d\u53ef\u8df3\u904e\u5ee3\u544a\uff0c\u9069\u5408\u50b3\u905e\u7c21\u800c\u6709\u529b\u7684\u8a0a\u606f\u3002<\/li>\n\n\n\n<li>\u52d5\u614b\u5167\u5ee3\u544a\uff08In-feed video Ads\uff09\uff1a\u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u3001\u9996\u9801\u63a8\u85a6\u6e05\u55ae\u4e2d\uff0c\u4f7f\u7528\u8005\u9ede\u64ca\u624d\u6703\u64ad\u653e\u3002\u5f71\u7247\u6c92\u6709\u9577\u5ea6\u9650\u5236\u3002<\/li>\n\n\n\n<li>YouTube Shorts\uff1a\u91dd\u5c0d\u53c3\u8207\u5ea6\u9ad8\u7684\u4f7f\u7528\u8005\uff0c\u5f71\u7247\u901a\u5e38\u4e0d\u8d85\u904e60\u79d2\u3002\u4f7f\u7528\u76f4\u5f0f\u5f71\u97f3\u677f\u4f4d\uff0c\u53ef\u4ee5\u66f4\u7b26\u5408\u624b\u6a5f\u89c0\u5f71\u884c\u70ba\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5be6\u6230\u5efa\u8b70<\/h4>\n\n\n\n<ul 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class=\"wp-block-heading\">\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\uff1a\u63a8\u5ee3App\u4e92\u52d5\u53ca\u4e0b\u8f09\u7684\u9996\u9078<\/h3>\n\n\n\n<p>\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u8207\u5927\u591a\u6578Google Ads\u4e0d\u540c\uff0c\u54c1\u724c\u4e0d\u9700\u8981\u984d\u5916\u88fd\u4f5c\u500b\u5225\u7684\u5ee3\u544a\uff0c\u53ea\u9700\u8981\u63d0\u4f9b\u5ee3\u544a\u6587\u5b57\u3001\u5716\u7247\u3001\u5f71\u7247\u7d20\u6750\u4ee5\u53ca\u8a2d\u5b9a\u9810\u7b97\u5373\u53ef\u4e0a\u7dda\u3002\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u80fd\u6709\u6548\u589e\u52a0app\u5b89\u88dd\u6578\u3001\u63d0\u9ad8\u4f7f\u7528\u8005\u53c3\u8207\u5ea6\u4ee5\u53ca\u63a8\u52d5\u61c9\u7528\u7a0b\u5f0f\u5167\u8cfc\u8cb7\u3002\u53ef\u7528\u5e73\u53f0\u5305\u8de8Google\u641c\u5c0b\u3001Google Play\u3001YouTube\u7b49\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u6d3b\u52d5\u985e\u578b<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u61c9\u7528\u7a0b\u5f0f\u5b89\u88dd\uff1a\u767c\u9001\u5ee3\u544a\u5438\u5f15\u4f7f\u7528\u8005\u5b89\u88ddapp\u3002\u7576\u54c1\u724c\u9054\u6210\u5ee3\u544a\u6d3b\u52d5\u7684\u6700\u4f73\u76ee\u6a19\u6216\u4e00\u5b9a\u4e0b\u8f09\u91cf\u5f8c\u505c\u6b62\u3002<\/li>\n\n\n\n<li>\u61c9\u7528\u7a0b\u5f0f\u53c3\u8207\uff1a\u5354\u52a9\u54c1\u724c\u8207\u5b89\u88dd\u61c9\u7528\u7a0b\u5f0f\u7684\u5ba2\u6236\u9032\u884c\u4e92\u52d5\uff0c\u5438\u5f15\u5ba2\u6236\u63a1\u8209\u7279\u5b9a\u884c\u52d5\u3002<\/li>\n\n\n\n<li>\u61c9\u7528\u7a0b\u5f0f\u9810\u5148\u8a3b\u518a\uff1a\u7528\u4f86\u5ba3\u50b3\u5373\u5c07\u767c\u5e03\u7684\u61c9\u7528\u7a0b\u5f0f\u8207\u904a\u6232\uff0c\u85c9\u6b64\u885d\u9ad8\u4eba\u6c23\uff0c\u6253\u97ff\u77e5\u540d\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff08Performance 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class=\"wp-block-heading\">\u512a\u9ede<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6700\u5927\u5316\u8f49\u5316\u6578\u8207\u8f49\u63db\u50f9\u503c\uff1a\u63a1\u7528\u8de8\u7ba1\u9053\u7684\u4ee5\u6578\u64da\u70ba\u6e96\u6b78\u56e0\u529f\u80fd\uff0c\u70ba\u54c1\u724c\u722d\u53d6\u6700\u591a\u8f49\u63db\u6578\u6216\u6700\u9ad8\u8f49\u63db\u50f9\u503c\u3002<\/li>\n\n\n\n<li>\u65b0\u5ba2\u767c\u6398\uff1a\u63a1\u7528 Google AI\u6280\u8853\u53ca\u6574\u5408\u8de8\u6e20\u9053\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u5373\u6642\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u610f\u5716\u548c\u504f\u597d\uff0c\u642d\u914d\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\uff0c\u627e\u51fa\u5f9e\u672a\u6ce8\u610f\u5230\u7684\u65b0\u9867\u5ba2\u5340\u9694\uff0c\u4e26\u53ef\u91dd\u5c0d\u65b0\u5ba2\u63d0\u9ad8\u52a0\u5f37\u51fa\u50f9\u70ba\u54c1\u724c\u5e36\u5165\u66f4\u591a\u65b0\u7528\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u9700\u6c42\u958b\u767c\u5ee3\u544a\uff08Demand Gen\uff09\uff1a\u89f8\u53ca\u8003\u616e\u7528\u6236\uff0c\u5c0e\u5165\u9ad8\u54c1\u8cea\u6d41\u91cf<\/h3>\n\n\n\n<p>\u4ee5Google AI \u529f\u80fd\uff0c\u5728 YouTube \u548c Google \u6700\u5f15\u4eba\u5165\u52dd\u7684\u8996\u89ba\u5316\u4ecb\u9762 (\u4f8b\u5982 YouTube\u3001\u300c\u63a2\u7d22\u300d\u3001Gmail \u548c Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2) \u4e0a\u653e\u9001\u5ee3\u544a\uff0c\u4e3b\u52d5\u89f8\u53ca\u8003\u616e\u4e2d\u7684\u7528\u6236\uff0c\u70ba\u7db2\u7ad9\u5c0e\u5165\u9ad8\u54c1\u8cea\u6d41\u91cf\u3002\u642d\u914dPMax\u5ee3\u544a\uff0c\u8f49\u63db\u6548\u76ca\u66f4\u52a0\u6210\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u512a\u9ede<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76ee\u6a19\u5c0d\u8c61\u512a\u5148\uff1a\u4ee5\u54c1\u724c\u7b2c\u4e00\u65b9\u6703\u54e1\u8cc7\u6599\u3001\u7db2\u7ad9\u700f\u89bd\u6578\u64da\uff0c\u642d\u914dGoogle\u53d7\u773e\u8f2a\u5ed3\u3001\u8cfc\u8cb7\u610f\u5716\u53ca\u884c\u70ba\uff0c\u751a\u81f3\u8fd1\u4e00\u6b65\u6bd4\u5c0d\u985e\u4f3c\u8f2a\u5ed3\uff0c\u627e\u51fa\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u6f5b\u5728\u5ba2\u6236<\/li>\n\n\n\n<li>\u9ad8\u5f71\u97ff\u529b+\u7bc4\u570d\u5ee3\u95ca\uff1a\u9700\u6c42\u958b\u767c\u5ee3\u544a\u80fd\u5728YouTube\u3001Gmail\u3001\u4ee5\u53caGoogle\u641c\u7d22\u9801\u9762\u7b49\u6700\u5177\u8996\u89ba\u885d\u64ca\u7684\u7248\u4f4d\u4e0a\u6295\u653e\u3002\u900f\u904eGoogle AI\u5206\u6790\u7528\u6236\u7684\u8208\u8da3\u3001\u6d88\u8cbb\u7fd2\u6163\u7b49\uff0c\u4ee5\u6c89\u6d78\u5f0f\u53ca\u500b\u4eba\u5316\u7684\u5716\u7247\u6216\u5f71\u7247\u5ee3\u544a\uff0c\u5c07\u54c1\u724c\u8a0a\u606f\u6162\u6162\u690d\u5165\u7528\u6236\u5fc3\u4e2d\uff0c\u5b8c\u6210\u5f9e\u6ce8\u610f\u5230\u8003\u616e\u7684\u95dc\u9375\u6b65\u9a5f\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81Google_%E5%BB%A3%E5%91%8A%E6%A0%BC%E5%BC%8F%E8%88%87%E7%B4%A0%E6%9D%90%E8%A6%8F%E7%AF%84%E5%AE%8C%E6%95%B4%E7%B8%BD%E8%A6%BD\"><\/span>\u4e8c\u3001Google \u5ee3\u544a\u683c\u5f0f\u8207\u7d20\u6750\u898f\u7bc4\u5b8c\u6574\u7e3d\u89bd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e86\u89e3\u5b8c\u4e0a\u8ff0\u5ee3\u544a\u985e\u578b\u4e4b\u5f8c\uff0c\u63a5\u4e0b\u4f86\u5c31\u8981\u4f86\u4ecb\u7d39Google\u5ee3\u544a\u683c\u5f0f\u7684\u5c3a\u5bf8\u8981\u6c42\u8207\u7d20\u6750\u898f\u7bc4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u5a92\u9ad4\u5ee3\u544a\u7d20\u6750\u8207GDN\u5ee3\u544a\u5c3a\u5bf8\u898f\u7bc4<\/h3>\n\n\n\n<p>GDN\u5716\u7247\u5c3a\u5bf8\u591a\u5143\uff0c\u5171\u5206\u70ba\u76f4\u5411\u3001\u6a6b\u5411\u4ee5\u53ca\u6b63\u65b9\u5f62\u4e09\u7a2e\u5c3a\u5bf8\u3002\u6bcf\u7a2e\u985e\u578b\u7684\u5716\u7247\u4e0a\u9650\u70ba\u540415\u5f35\uff0c\u6a94\u6848\u5927\u5c0f\u70ba\u4e0d\u8d85\u904e5120KB\uff0c\u4e14\u54c1\u724c\u8981\u78ba\u4fdd\u5716\u7247\u3001\u7d20\u6750\u54c1\u8cea\u662f\u5426\u826f\u597d\uff0c\u6709\u7121\u6a21\u7cca\u3001\u984f\u8272\u4e0d\u5354\u8abf\u3001\u6b6a\u659c\u7b49\u72c0\u6cc1\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6a6b\u5411\u5716\u7247\uff081.91\uff1a1\uff09\uff1a\u9019\u985e\u578b\u7684\u5716\u7247\u5c3a\u5bf8\u6700\u5c11\u9700\u8981600*314\uff0c\u5efa\u8b70\u5c3a\u5bf8\u70ba1200*628\u3002<\/li>\n\n\n\n<li>\u6b63\u65b9\u5f62\u5716\u7247\uff081\uff1a1\uff09\uff1a\u9019\u985e\u578b\u5716\u7247\u5c3a\u5bf8\u6700\u5c11\u9700\u8981300*300\uff0c\u5efa\u8b70\u5c3a\u5bf8\u70ba1200*1200\u3002<\/li>\n\n\n\n<li>\u76f4\u5411\u5716\u7247\uff089\uff1a16\uff09\uff1a\u76f4\u5411\u5716\u7247\u6700\u5c0f\u5c3a\u5bf8\u9650\u5236\u70ba600*1076\uff0c\u5efa\u8b70\u5c3a\u5bf8\u70ba900*1600\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u6a6b\u5411<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u6b63\u65b9\u5f62<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u76f4\u5411<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5c3a\u5bf8<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.91\uff1a1<\/td><td class=\"has-text-align-center\" data-align=\"center\">1\uff1a1<\/td><td class=\"has-text-align-center\" data-align=\"center\">9\uff1a16<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5716\u7247\u4e0a\u9650<\/td><td class=\"has-text-align-center\" data-align=\"center\">15\u5f35<\/td><td class=\"has-text-align-center\" data-align=\"center\">15\u5f35<\/td><td class=\"has-text-align-center\" data-align=\"center\">15\u5f35<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5efa\u8b70\u5927\u5c0f<\/td><td class=\"has-text-align-center\" data-align=\"center\">1200&#215;628<\/td><td class=\"has-text-align-center\" data-align=\"center\">1200&#215;1200<\/td><td class=\"has-text-align-center\" data-align=\"center\">900&#215;1600<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5927\u5c0f\u4e0b\u9650<\/td><td class=\"has-text-align-center\" data-align=\"center\">600&#215;314<\/td><td class=\"has-text-align-center\" data-align=\"center\">300&#215;300<\/td><td class=\"has-text-align-center\" data-align=\"center\">600&#215;1067<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a94\u6848\u5927\u5c0f\u9650\u5236<\/td><td class=\"has-text-align-center\" data-align=\"center\">5120 KB<\/td><td class=\"has-text-align-center\" data-align=\"center\">5120 KB<\/td><td class=\"has-text-align-center\" data-align=\"center\">5120 KB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1-1024x683.jpg\" alt=\"\" class=\"wp-image-313288\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1-1024x683.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1-300x200.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1-768x512.jpg 768w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1-1200x800.jpg 1200w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5f71\u7247\u5ee3\u544a\u7d20\u6750\u8207YouTube \u5ee3\u544a\u683c\u5f0f<\/h3>\n\n\n\n<p>Google\u5f71\u7247\u5ee3\u544a\u7a2e\u985e\u7e41\u591a\uff0c\u683c\u5f0f\u548c\u7d20\u6750\u898f\u7bc4\u4e5f\u6bd4\u5176\u4ed6\u7684\u5ee3\u544a\u6d3b\u52d5\u4f86\u7684\u8907\u96dc\u3002\u54c1\u724c\u8981\u5efa\u7acb\u5f71\u7247\u5ee3\u544a\u6642\uff0c\u5fc5\u9808\u6ce8\u610f\u6240\u6709\u683c\u5f0f\u53ca\u898f\u7bc4\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\uff08In-feed video Ads\uff09<\/strong><\/h4>\n\n\n\n<p>\u76ee\u7684\uff1a\u5728 YouTube \u641c\u5c0b\u7d50\u679c\u3001\u63a8\u85a6\u5167\u5bb9\u4e2d\u986f\u793a\u5ee3\u544a\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u5f71\u7247<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u89e3\u6790\u5ea6<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u9577\u5ea6<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 (16:9)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1920 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">15 \u79d2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76f4\u5411 (9:16)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1080 x 1920 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">15 \u79d2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6b63\u65b9\u5f62 (1:1)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1080 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">15 \u79d2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u6587\u5b57<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u985e\u578b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u9577\u5ea6\u4e0a\u9650<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5ee3\u544a\u6a19\u984c<\/td><td class=\"has-text-align-center\" data-align=\"center\">2 \u884c\uff0c\u6bcf\u884c 40 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8aaa\u660e<\/td><td class=\"has-text-align-center\" data-align=\"center\">2 \u884c\uff0c\u6bcf\u884c 35 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>YouTube \u520a\u982d\u5ee3\u544a\uff08YouTube Masthead\uff09<\/strong><\/h4>\n\n\n\n<p>\u76ee\u7684\uff1a\u5728 YouTube \u9996\u9801\u63a8\u85a6\u5167\u5bb9\u4e2d\u4ee5\u539f\u751f\u5f71\u7247\u5ee3\u544a\u5ba3\u50b3\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u5f71\u7247<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u89e3\u6790\u5ea6<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u9577\u5ea6<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 (16:9)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1920 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0d\u9650<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u6587\u5b57<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u985e\u578b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u9577\u5ea6<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5ee3\u544a\u6a19\u984c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u226440 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8aaa\u660e<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u226460 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><span id=\"docs-internal-guid-32d15a86-7fff-357b-5954-33993e5a642d\" style=\"letter-spacing: normal; white-space: normal;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">\u884c\u52d5\u865f\u53ec<\/span><\/span><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u226415 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u7d42\u5230\u9054\u7db2\u5740<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0d\u9650<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u6d3b\u52d5\uff08Video Action Campaigns, VAC\uff09<\/strong><\/h4>\n\n\n\n<p>\u76ee\u7684\uff1a\u5728 YouTube \u5167\u5916\u722d\u53d6\u8f49\u63db\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u5f71\u7247<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u89e3\u6790\u5ea6<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u9577\u5ea6<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 (16:9)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1920 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u226510 \u79d2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76f4\u5411 (9:16)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1080 x 1920 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u226510 \u79d2<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6b63\u65b9\u5f62 (1:1)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1080 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u226510 \u79d2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u6587\u5b57<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u985e\u578b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u9577\u5ea6\u4e0a\u9650<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5ee3\u544a\u6a19\u984c<\/td><td class=\"has-text-align-center\" data-align=\"center\">30 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u9577\u6a19\u984c<\/td><td class=\"has-text-align-center\" data-align=\"center\">90 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8aaa\u660e<\/td><td class=\"has-text-align-center\" data-align=\"center\">90 \u500b\u534a\u5f62\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u884c\u52d5\u865f\u53ec<\/td><td class=\"has-text-align-center\" data-align=\"center\">10 \u500b\u5b57\u5143<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u7d42\u5230\u9054\u7db2\u5740<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0d\u9650<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5f71\u7247\u89f8\u53ca\u5ee3\u544a\u6d3b\u52d5\uff08Video Reach Campaigns, VRC\uff09<\/strong><\/h4>\n\n\n\n<p>\u76ee\u7684\uff1a\u8cfc\u8cb7\u53ef\u7565\u904e\/\u4e0d\u53ef\u7565\u904e\u7684\u4e32\u6d41\u5167\u5ee3\u544a\u3001\u4e32\u5834\u5ee3\u544a\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u5f71\u7247\uff08\u6709\u6548\u89f8\u53ca\uff09<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td><strong>\u89e3\u6790\u5ea6<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u9577\u5ea6<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 (16:9)<\/td><td>1920 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">15 \u79d2\uff08\u4e32\u6d41\u5167\/\u52d5\u614b\u5167\uff09\u30016 \u79d2\uff08\u4e32\u5834\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76f4\u5411 (9:16)<\/td><td>1080 x 1920 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">6-60 \u79d2\uff08Shorts\uff09<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6b63\u65b9\u5f62 (1:1)<\/td><td>1080 x 1080 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">6-60 \u79d2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u7e2e\u5716\u548c\u96a8\u64ad\u6a6b\u5e45\u5ee3\u544a<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">\u7e2e\u5716<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td><strong>\u89e3\u6790\u5ea6<\/strong><\/td><td><strong>\u683c\u5f0f<\/strong><\/td><td><strong>\u6a94\u6848\u5927\u5c0f<\/strong><\/td><\/tr><tr><td>\u6a6b\u5411 (16:9)<\/td><td>1280 x 720 \u50cf\u7d20\uff08\u6700\u5c0f 1280 x 640\uff09<\/td><td>.JPG\u3001.GIF\u3001.PNG<\/td><td>\u5f71\u7247 &lt; 2 MB\uff0cPodcast &lt; 10 MB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u96a8\u64ad\u6a6b\u5e45\u5ee3\u544a<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u89e3\u6790\u5ea6<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u683c\u5f0f<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u6a94\u6848\u5927\u5c0f<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 (5:1)<\/td><td class=\"has-text-align-center\" data-align=\"center\">300 x 60 \u50cf\u7d20<\/td><td class=\"has-text-align-center\" data-align=\"center\">.JPG\u3001.GIF\u3001.PNG<\/td><td class=\"has-text-align-center\" data-align=\"center\">&lt; 150 KB<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-2-1024x683.jpg\" alt=\"\" class=\"wp-image-313341\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-2-1024x683.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-2-300x200.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-2-768x512.jpg 768w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-2-1200x800.jpg 1200w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-2.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">PMax\u5ee3\u544a\uff08\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff09\u7d20\u6750\u5c3a\u5bf8\u8207\u88fd\u4f5c\u91cd\u9ede<\/h3>\n\n\n\n<p>PMax \u5ee3\u544a\u6703\u81ea\u52d5\u6574\u5408\u4e26\u512a\u5316\u4f60\u7684\u7d20\u6750\uff0c\u56e0\u6b64\u7d20\u6750\u6e96\u5099\u5f97\u8d8a\u5b8c\u6574\uff0c\u6f14\u7b97\u6cd5\u7684\u767c\u63ee\u7a7a\u9593\u5c31\u8d8a\u5927\u3002\u5efa\u8b70\u4f7f\u7528\u5167\u5bb9\u591a\u5143\u3001\u6e05\u6670\u3001\u7c21\u6f54\u7684\u7d20\u6750\u3002\u63d0\u4f9b\u4e0d\u540c\u89d2\u5ea6\u4e26\u78ba\u4fdd\u7d20\u6750\u6e05\u6670\u3002<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u6587\u5b57<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u985e\u578b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u898f\u7bc4<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u6578\u91cf<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5fc5\u8981<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5ee3\u544a\u6a19\u984c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4e0a\u9650 30 \u500b\u534a\u5f62\u5b57\u5143\uff0c\u4e14\u81f3\u5c11\u8981\u6709\u4e00\u500b\u5ee3\u544a\u6a19\u984c\u7684\u9577\u5ea6\u5728 15 \u500b\u534a\u5f62\u5b57\u5143\u4ee5\u4e0b<\/td><td class=\"has-text-align-center\" data-align=\"center\">11 \u500b\u4ee5\u4e0a\uff08\u6700\u5c11 3 \u500b\uff0c\u6700\u591a 15 \u500b\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u9577\u6a19\u984c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u81f3\u5c11 30 \u500b\u534a\u5f62\u5b57\u5143\uff0c\u6700\u591a 90 \u500b\u534a\u5f62\u5b57\u5143<\/td><td class=\"has-text-align-center\" data-align=\"center\">2 \u500b\u4ee5\u4e0a\uff08\u6700\u5c11 1 \u500b\uff0c\u6700\u591a 5 \u500b\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u8aaa\u660e<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u591a 90 \u500b\u534a\u5f62\u5b57\u5143<\/td><td class=\"has-text-align-center\" data-align=\"center\">4 \u500b\u4ee5\u4e0a\uff08\u6700\u5c11 2 \u500b\uff0c\u6700\u591a 5 \u500b\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5546\u5bb6\u540d\u7a31<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u591a 25 \u500b\u534a\u5f62\u5b57\u5143<\/td><td class=\"has-text-align-center\" data-align=\"center\">&#8211;<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u884c\u52d5\u865f\u53ec<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u4f9d\u9810\u8a2d\u81ea\u52d5\u63d0\u4f9b\uff0c\u6216\u5f9e\u6e05\u55ae\u6311\u9078<\/td><td class=\"has-text-align-center\" data-align=\"center\">1 \u9805<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6700\u7d42\u5230\u9054\u7db2\u5740<\/td><td class=\"has-text-align-center\" data-align=\"center\">&#8211;<\/td><td class=\"has-text-align-center\" data-align=\"center\">1 \u500b<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u986f\u793a\u7db2\u5740\u8def\u5f91<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6bcf\u500b\u8def\u5f91\u4e0a\u9650 15 \u500b\u534a\u5f62\u5b57\u5143<\/td><td class=\"has-text-align-center\" data-align=\"center\">2 \u500b\uff08\u6700\u5c11 1 \u500b\uff0c\u6700\u591a 2 \u500b\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2715<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u5716\u7247<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u898f\u7bc4<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u6578\u91cf<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5fc5\u8981<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 1.91:1<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5efa\u8b70 1200 x 628 \u50cf\u7d20\uff08\u6700\u5c0f 600 x 314\uff09\uff0c\u6a94\u6848\u5927\u5c0f\u4e0a\u9650 5120 KB<\/td><td class=\"has-text-align-center\" data-align=\"center\">4 \u5f35\u4ee5\u4e0a\uff08\u6700\u591a 20 \u5f35<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6b63\u65b9\u5f62 1:1<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5efa\u8b70 1200 x 1200 \u50cf\u7d20\uff08\u6700\u5c0f 300 x 300\uff09\uff0c\u6a94\u6848\u5927\u5c0f\u4e0a\u9650 5120 KB<\/td><td class=\"has-text-align-center\" data-align=\"center\">4 \u5f35\u4ee5\u4e0a\uff08\u6700\u591a 20 \u5f35\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76f4\u5411 4:5<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5efa\u8b70 960 x 1200 \u50cf\u7d20\uff08\u6700\u5c0f 480 x 600\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">2 \u5f35\u4ee5\u4e0a\uff08\u6700\u591a 20 \u5f35\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2715<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6b63\u65b9\u5f62\u6a19\u8a8c 1:1<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5efa\u8b70 1200 x 1200 \u50cf\u7d20\uff08\u6700\u5c0f 128 x 128\uff09\uff0c\u6a94\u6848\u5927\u5c0f\u4e0a\u9650 5120 KB<\/td><td class=\"has-text-align-center\" data-align=\"center\">1 \u500b\uff08\u6700\u591a 5 \u500b\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2713<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411\u6a19\u8a8c 4:1<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u5efa\u8b70 1200 x 300 \u50cf\u7d20\uff08\u6700\u5c0f 512 x 128\uff09\uff0c\u6a94\u6848\u5927\u5c0f\u4e0a\u9650 5120 KB<\/td><td class=\"has-text-align-center\" data-align=\"center\">1 \u500b\uff08\u6700\u591a 5 \u500b\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2715<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">\u5f71\u7247<\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u986f\u793a\u6bd4\u4f8b<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u898f\u7bc4<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5efa\u8b70\u6578\u91cf<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u5fc5\u8981<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6a6b\u5411 16:9<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u81f3\u5c11 10 \u79d2\uff1b\u6700\u591a 5 \u90e8\u5f71\u7247\u3002\u82e5\u7121\u5f71\u7247\uff0cGoogle \u53ef\u80fd\u81ea\u52d5\u7522\u751f<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6bcf\u7a2e\u65b9\u5411 1 \u90e8\uff08\u6700\u5c11 1 \u90e8\uff0c\u6700\u591a 5 \u90e8\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2715<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6b63\u65b9\u5f62 1:1<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u81f3\u5c11 10 \u79d2\uff1b\u6700\u591a 5 \u90e8\u5f71\u7247\u3002\u82e5\u7121\u5f71\u7247\uff0cGoogle \u53ef\u80fd\u81ea\u52d5\u7522\u751f<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6bcf\u7a2e\u65b9\u5411 1 \u90e8\uff08\u6700\u5c11 1 \u90e8\uff0c\u6700\u591a 5 \u90e8\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2715<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u76f4\u5411 9:16<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u81f3\u5c11 10 \u79d2\uff1b\u6700\u591a 5 \u90e8\u5f71\u7247\u3002\u82e5\u7121\u5f71\u7247\uff0cGoogle \u53ef\u80fd\u81ea\u52d5\u7522\u751f<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u6bcf\u7a2e\u65b9\u5411 1 \u90e8\uff08\u6700\u5c11 1 \u90e8\uff0c\u6700\u591a 5 \u90e8\uff09<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2715<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81Google_%E5%BB%A3%E5%91%8A%E7%9A%84%E5%88%8A%E7%99%BB%E4%BD%8D%E7%BD%AE%E9%A1%9E%E5%9E%8B%E6%9C%89%E5%93%AA%E4%BA%9B%EF%BC%9F\"><\/span>\u4e09\u3001Google \u5ee3\u544a\u7684\u520a\u767b\u4f4d\u7f6e\u985e\u578b\u6709\u54ea\u4e9b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google \u5ee3\u544a\u7684\u512a\u52e2\uff0c\u5728\u5176\u80fd\u8b93\u54c1\u724c\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\u7684\u540c\u6642\uff0c\u4e5f\u53ef\u4ee5\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u548c\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7db2\u7ad9\u7248\u4f4d\uff1a\u66dd\u5149\u65bc\u65b0\u805e\u3001\u90e8\u843d\u683c\u3001\u8ad6\u58c7\u7b49GDN\u7ad9\u9ede<\/h3>\n\n\n\n<p>GDN\u80fd\u5920\u5c07\u5ee3\u544a\u6295\u653e\u5230\u5168\u7403\u8d85\u904e200\u842c\u500b\u7db2\u7ad9\uff0c70\u842c\u500bAPP\uff0c\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u805e\u7db2\u7ad9\uff1a\u6771\u68ee\u65b0\u805e\u3001TVBS\uff0c\u63d0\u4f9b\u9ad8\u6d41\u91cf\u8207\u6b0a\u5a01\u6027\uff0c\u9069\u5408\u54c1\u724c\u66dd\u5149\u3002<\/li>\n\n\n\n<li>\u90e8\u843d\u683c\uff1a\u500b\u4eba\u90e8\u843d\u683c\u6216\u5c08\u696d\u5167\u5bb9\u7db2\u7ad9\uff08\u4f8b\u5982\u75de\u5ba2\u90a6\uff09\u3002<\/li>\n\n\n\n<li>\u8ad6\u58c7\uff1aReddit\u3001PTT\u3001Dcard\u3001Mobile01\u7b49\u8a0e\u8ad6\u5340\uff0c\u5177\u5099\u6975\u9ad8\u7684\u4e92\u52d5\u6027\u3002<\/li>\n\n\n\n<li>\u5176\u4ed6\u5404\u7a2e\u5167\u5bb9\u7db2\u7ad9\uff1a\u61c9\u7528\u7a0b\u5f0f\u5167\u5ee3\u544a\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u900f\u904e\u7db2\u7ad9\u7248\u4f4d\u63d0\u5347\u6548\u76ca<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6311\u9078\u9069\u5408\u7684\u7db2\u7ad9\u985e\u578b\uff1a\u54c1\u724c\u5fc5\u9808\u5148\u601d\u8003\u76ee\u6a19\u5ba2\u7fa4\u6703\u5728\u54ea\u700f\u89bd\u5167\u5bb9\u3002\u4f8b\u5982\u651d\u5f71\u8a2d\u5099\u5ee0\u5546\u53ef\u4ee5\u9396\u5b9a\u8a2d\u5099\u8a55\u6e2c\u3001\u651d\u5f71\u6280\u5de7\u5206\u4eab\u7b49\u6587\u7ae0\u6216\u7248\u4f4d\u7684\u76f8\u95dc\u90e8\u843d\u683c\u53ca\u8ad6\u58c7\u3002<\/li>\n\n\n\n<li>\u81ea\u8a02\u76ee\u6a19\u4f4d\u7f6e\uff1a\u5728\u6307\u5b9a\u7684\u7db2\u7ad9\u3001\u983b\u9053\u6216\u61c9\u7528\u7a0b\u5f0f\u4e2d\u9078\u64c7\u500b\u5b9a\u4f4d\u7f6e\u9032\u884c\u5ee3\u544a\u66dd\u5149\u3002\u8207\u7cfb\u7d71\u5224\u65b7\u95dc\u9375\u5b57\u4e0d\u540c\uff0c\u54c1\u724c\u80fd\u9078\u64c7\u8868\u73fe\u512a\u7570\u7684\u4f4d\u7f6e\u55ae\u7368\u8a2d\u8a02\u51fa\u50f9\uff0c\u80fd\u66f4\u6709\u6548\u512a\u5316\u5ee3\u544a\u6210\u6548\u4e26\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\u3002\n<ul class=\"wp-block-list\">\n<li>\u8a2d\u5b9a\u6b65\u9a5f\uff1a\u9032\u5165Google Ads\u9078\u64c7\u5167\u5bb9\u3001\u520a\u767b\u4f4d\u7f6e\u4e26\u8f38\u5165\u7279\u5b9a\u7db2\u7ad9\u4ee5\u53ca\u76f8\u95dc\u5167\u5bb9\u7684\u95dc\u9375\u5b57\u3002\u8a2d\u5b9a\u6392\u9664\u6e05\u55ae\u4ee5\u907f\u514d\u5ee3\u544a\u51fa\u73fe\u5728\u722d\u8b70\u6027\u7db2\u7ad9\u3002\u6700\u5f8c\u900f\u904eGoogle Ads\u7684\u520a\u767b\u4f4d\u7f6e\u5831\u8868\u8ffd\u8e64\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u8207\u6210\u672c\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u6392\u9664\u8ca0\u9762\u7248\u9762\uff1a\u900f\u904e\u8ca0\u9762\u7248\u4f4d\u6392\u9664\uff08Negative Placements\uff09\u529f\u80fd\uff0c\u54c1\u724c\u80fd\u6392\u9664\u8207\u7522\u54c1\u7121\u95dc\u6216\u4e0d\u9069\u5408\u7684\u7db2\u7ad9\uff0c\u4f8b\u5982\u6210\u4eba\u5167\u5bb9\u6216\u4f4e\u6d41\u91cf\u7ad9\u9ede\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube \u983b\u9053\u8207\u5f71\u7247\u5ee3\u544a\u7248\u4f4d<\/h3>\n\n\n\n<p>YouTube\u5ee3\u544a\u7a2e\u985e\u591a\u6a23\uff0c\u91cd\u9ede\u5728\u65bc\u5167\u5bb9\u95dc\u806f\u6027\u548c\u53d7\u773e\u8208\u8da3\u7684\u7d44\u5408\uff0c\u5ee3\u544a\u4e3b\u53ef\u900f\u904e Google Ads \u7684\u300c\u4e3b\u984c\u300d\u6216\u300c\u81ea\u8a02\u610f\u5716\u300d\u529f\u80fd\uff0c\u6307\u5b9a\u7279\u5b9a YouTube \u983b\u9053\u4f5c\u70ba\u5ee3\u544a\u520a\u767b\u4f4d\u7f6e\u3002\u9019\u6709\u52a9\u65bc\u5c07\u5ee3\u544a\u6295\u653e\u81f3\u8207\u54c1\u724c\u9ad8\u5ea6\u76f8\u95dc\u7684\u983b\u9053\uff0c\u907f\u514d\u6d6a\u8cbb\u9810\u7b97\u5728\u7121\u95dc\u5167\u5bb9\u4e0a\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u6307\u5b9a\u983b\u9053<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u4f55\u6307\u5b9a\uff1a\u5728 Google Ads \u5efa\u7acb\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u9078\u64c7\u300c\u5167\u5bb9\u300d &gt; \u300cYouTube \u983b\u9053\u300d\uff0c\u8f38\u5165\u76ee\u6a19\u983b\u9053\u540d\u7a31\u6216 ID\uff08\u4f8b\u5982\uff0c\u6307\u5b9a3C\u983b\u9053\u5982\u300cxxx\u7684\u79d1\u6280\u983b\u9053\u300d\uff09\u3002\u7cfb\u7d71\u6703\u6839\u64da\u983b\u9053\u4e3b\u984c\u81ea\u52d5\u5339\u914d\u5ee3\u544a\u3002<\/li>\n\n\n\n<li>\u512a\u9ede\uff1a\u63d0\u5347\u7522\u54c1\u65bc\u983b\u9053\u4e3b\u984c\u7684\u76f8\u95dc\u6027\uff0c\u4f8b\u5982\u7f8e\u599d\u54c1\u724c\u6307\u5b9a\u7f8e\u599d\u983b\u9053\u3002\u9700\u6ce8\u610f\u7684\u662f\uff0c\u983b\u9053\u4e3b\u6709\u6b0a\u62d2\u7d55\u5ee3\u544a\u7f6e\u5165\uff0c\u5efa\u8b70\u54c1\u724c\u5148\u8a55\u4f30\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6307\u5b9a\u5f71\u7247\u5167\u5bb9\u985e\u578b<\/h4>\n\n\n\n<p>YouTube\u5ee3\u544a\u53ef\u4ee5\u6839\u64da\u5f71\u7247\u5167\u5bb9\u985e\u578b\u9032\u884c\u7d30\u5206\u4e26\u6295\u653e\uff0c\u78ba\u4fdd\u5ee3\u544a\u8207\u5468\u570d\u5167\u5bb9\u4e00\u81f4\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u4f55\u6307\u5b9a\uff1a\u4f7f\u7528Google Ads\u7684\u4e3b\u984c\u5206\u985e\uff08\u5982\u7f8e\u5bb9\u8207\u6642\u5c1a\u6216\u79d1\u6280\u8a55\u6e2c\uff09\uff0c\u6216\u662f\u95dc\u9375\u5b57\u529f\u80fd\uff0c\u8f38\u5165\u5f71\u7247\u6a19\u7c64\uff08e.g.,\u70f9\u98ea\u6559\u5b78\uff09\uff0c\u4ea4\u7531\u7cfb\u7d71\u5339\u914d\u9069\u5408\u7684\u5f71\u7247\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u53d7\u773e\u76f8\u95dc\u6027<\/h4>\n\n\n\n<p>YouTube\u7684\u53d7\u773e\u76f8\u95dc\u6027\u662f\u5ee3\u544a\u6210\u529f\u7684\u95dc\u9375\uff0c\u54c1\u724c\u53ef\u4ee5\u900f\u904eGoogle Ads\u7684\u89c0\u773e\u5340\u9694\u529f\u80fd\uff0c\u7d50\u5408\u89c0\u773e\u884c\u70ba\u3001\u8208\u8da3\u7b49\uff0c\u76f8\u95dc\u6027\u8d8a\u9ad8\uff0cROAs\u8d8a\u4f73\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5ba2\u6236\u6a19\u7c64\uff1a\u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\uff08e.g., 18~34\u6b72\u5065\u8eab\u611b\u597d\u8005\uff09\u3002<\/li>\n\n\n\n<li>\u81ea\u8a02\u89c0\u773e\uff1a\u4e0a\u50b3CRM\u8cc7\u6599\uff0c\u6216\u57fa\u65bc\u7db2\u7ad9\/YouTube\u4e92\u52d5\uff08\u4f8b\u5982\u66fe\u7d93\u89c0\u770b\u985e\u4f3c\u5f71\u7247\u8005\uff09<\/li>\n\n\n\n<li>\u76f8\u4f3c\u89c0\u773e\uff1a\u5ee3\u544a\u4e3b\u63d0\u4f9b\u73fe\u6709\u7a2e\u5b50\u540d\u55ae\uff0c\u4ea4\u7531\u7cfb\u7d71\u81ea\u52d5\u64f4\u5c55\u9ad8\u76f8\u95dc\u89c0\u773e\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u61c9\u7528\u7a0b\u5f0f\u8207\u61c9\u7528\u7a0b\u5f0f\u985e\u5225\u5ee3\u544a\u7248\u4f4d<\/h3>\n\n\n\n<p>\u53ea\u8981\u900f\u904eGoogle Ads\u53caAdMob\u5e73\u53f0\u6295\u653e\u3002\u5305\u62ec\u6a6b\u5e45\u5ee3\u544a\uff08Banner Ads\uff09\u3001\u63d2\u9801\u5ee3\u544a\uff08Interstitial Ads\uff09\u3001\u539f\u751f\u5ee3\u544a\uff08Native Ads\uff09\u8207\u734e\u52f5\u5ee3\u544a\uff08Rewarded Ads\uff09\u3002\u9664\u4e86\u4f7f\u7528\u5728\u4e0d\u540c\u60c5\u5883\u5916\uff0c\u8a08\u50f9\u65b9\u5f0f\u4e5f\u4e0d\u4e00\u6a23\uff0c\u5176\u4e2d\u5305\u542bCPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\u3001CPM\uff08\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\u6216 CPA\uff08\u6bcf\u6b21\u884c\u52d5\u6210\u672c\uff09\u7b49\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6a6b\u5e45\u5ee3\u544a\uff1a\u5c0f\u578b\u5716\u50cf\u6216\u6587\u5b57\u5ee3\u544a\uff0c\u5e38\u986f\u793a\u65bc\u87a2\u5e55\u9802\u90e8\u6216\u5e95\u90e8\u3002\n<ul class=\"wp-block-list\">\n<li>\u512a\u9ede\uff1a\u4e0d\u5e72\u64fe\u7528\u6236\u9ad4\u9a57\uff0c\u9069\u5408\u6301\u7e8c\u66dd\u5149\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u63d2\u9801\u5ee3\u544a\uff1a\u5168\u87a2\u5e55\u5ee3\u544a\uff0c\u65bc\u61c9\u7528\u7a0b\u5f0f\u8f49\u5834\u6642\u986f\u793a\u3002\n<ul class=\"wp-block-list\">\n<li>\u512a\u9ede\uff1a\u8f03\u540d\u986f\uff0c\u5bb9\u6613\u5438\u5f15\u76ee\u5149\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u539f\u751f\u5ee3\u544a\uff1a\u878d\u5165\u61c9\u7528\u7a0b\u5f0f\u4ecb\u9762\uff0c\u8207\u5167\u5bb9\u6574\u5408\u3002\n<ul class=\"wp-block-list\">\n<li>\u512a\u9ede\uff1a\u4e0d\u7a81\u5140\uff0c\u7528\u6236\u63a5\u53d7\u5ea6\u9ad8\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u734e\u52f5\u5ee3\u544a\uff1a\u7528\u6236\u89c0\u770b\u5ee3\u544a\u5f8c\u7372\u5f97\u734e\u52f5\u3002\n<ul class=\"wp-block-list\">\n<li>\u512a\u9ede\uff1a\u9ad8\u4e92\u52d5\u7387\u53ca\u53c3\u8207\u5ea6\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u904a\u6232\u985e\u61c9\u7528\u7a0b\u5f0f<\/h4>\n\n\n\n<p>\u7279\u9ede\uff1a\u9ad8\u7528\u6236\u9ecf\u8457\u5ea6\uff0c\u5176\u4e2d\u5305\u62ec\u7af6\u6280\u904a\u6232\u3001\u4f11\u9592\u904a\u6232\u7b49\u3002\u9069\u5408\u54c1\u724c\u66dd\u5149\u3001APP\u4e0b\u8f09\u4ee5\u53ca\u7522\u54c1\u4fc3\u92b7\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7248\u4f4d\u9078\u64c7\u5efa\u8b70\uff1a\n<ul class=\"wp-block-list\">\n<li>\u63d2\u9801\u5ee3\u544a\uff1a\u9069\u5408\u95dc\u5361\u4e4b\u9593\u6216\u904a\u6232\u7d50\u675f\u6642\uff0c\u63d0\u9ad8\u66dd\u5149\u7387\u3001CTR\u7b49\u3002<\/li>\n\n\n\n<li>\u734e\u52f5\u5ee3\u544a\uff1a\u5438\u5f15\u73a9\u5bb6\u89c0\u770b\u5ee3\u544a\u63db\u53d6\u904a\u6232\u5167\u865b\u64ec\u8ca8\u5e63\u3002<\/li>\n\n\n\n<li>\u6a6b\u5e45\u5ee3\u544a\uff1a\u53ef\u4ee5\u986f\u793a\u65bc\u904a\u6232\u9078\u55ae\u6216\u66ab\u505c\u756b\u9762\u3002\u9069\u5408\u4f4e\u5e72\u64fe\u54c1\u724c\u63a8\u5ee3\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5de5\u5177\u985e\u61c9\u7528\u7a0b\u5f0f<\/h4>\n\n\n\n<p>\u7279\u9ede\uff1a\u591a\u70ba\u529f\u80fd\u5c0e\u5411\uff0c\u5305\u62ec\u751f\u7522\u529b\u5de5\u5177\u3001\u5929\u6c23\u67e5\u8a62\u3001\u7ffb\u8b6fAPP\u3001VPN\u670d\u52d9\u7b49\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7248\u4f4d\u9078\u64c7\u5efa\u8b70\uff1a\n<ul class=\"wp-block-list\">\n<li>\u539f\u751f\u5ee3\u544a\uff1a\u878d\u5165\u5de5\u5177\u985eAPP\u7684\u4ecb\u9762\uff08\u5982\u63a8\u85a6\u529f\u80fd\u5340\uff09\uff0c\u63d0\u5347\u7528\u6236\u4fe1\u4efb\u611f\u3002<\/li>\n\n\n\n<li>\u6a6b\u5e45\u5ee3\u544a\uff1a\u986f\u793a\u65bcAPP\u5e95\u90e8\uff0c\u9069\u5408\u9577\u671f\u66dd\u5149\u3002<\/li>\n\n\n\n<li>\u63d2\u9801\u5ee3\u544a\uff1a\u986f\u793a\u65bc\u529f\u80fd\u6216\u5206\u9801\u5207\u63db\u6642\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u6392\u9664\u4e0d\u9069\u5408\u7248\u4f4d<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">\u900f\u904e\u300c\u5167\u5bb9\u5408\u9069\u5ea6\u300d\u7de8\u8f2f\u6392\u9664\u689d\u4ef6\uff1a<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9078\u53d6 \u300c\u5de5\u5177\u300d\u9078\u55ae\uff0c\u7136\u5f8c\u9078\u64c7 \u300c\u5167\u5bb9\u5408\u9069\u5ea6\u300d\u3002<\/li>\n\n\n\n<li>\u5728 \u300c\u9032\u968e\u8a2d\u5b9a\u300d \u4e0b\u65b9\uff0c\u9078\u53d6 \u300c\u5df2\u6392\u9664\u7684\u520a\u767b\u4f4d\u7f6e\u300d\u3002<\/li>\n\n\n\n<li>\u60a8\u53ef\u4ee5\u6839\u64da\u4ee5\u4e0b\u9805\u76ee\u6392\u9664\uff1a\n<ul class=\"wp-block-list\">\n<li>\u500b\u5225\u520a\u767b\u4f4d\u7f6e\uff1a\u8f38\u5165\u7279\u5b9a\u7684\u7db2\u5740\u3001\u61c9\u7528\u7a0b\u5f0f\u6216\u5f71\u7247 ID\u3002<\/li>\n\n\n\n<li>\u985e\u5225\uff1a\u9078\u64c7\u8981\u6392\u9664\u7684\u5167\u5bb9\u985e\u5225\uff0c\u5982\u300c\u654f\u611f\u5167\u5bb9\u300d\u6216\u300c\u66b4\u529b\u5167\u5bb9\u300d\u3002<\/li>\n\n\n\n<li>\u5167\u5bb9\u6a19\u7c64\uff1a\u6839\u64da\u300c\u8ced\u535a\u300d\u6216\u300c\u9152\u7cbe\u300d\u7b49\u5167\u5bb9\u6a19\u7c64\u6392\u9664\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81Google_%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%E6%93%8D%E4%BD%9C%E8%88%87%E8%B2%BB%E7%94%A8%E7%B0%A1%E4%BB%8B\"><\/span>\u56db\u3001Google \u5ee3\u544a\u6295\u653e\u64cd\u4f5c\u8207\u8cbb\u7528\u7c21\u4ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u7684\u904b\u4f5c\u539f\u7406<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\uff1a\u54c1\u724c\u53ef\u4ee5\u8a2d\u5b9a\u6bcf\u65e5\u5ee3\u544a\u6d3b\u52d5\u652f\u51fa\u7684\u91d1\u984d\u3002\u7cfb\u7d71\u6703\u5c07\u6b64\u91d1\u984d\u4e58\u4ee530.4\u5929\uff08\u6bcf\u6708\u5e73\u5747\u5929\u6578\uff09\u4f86\u8a08\u7b97\u54c1\u724c\u6bcf\u6708\u9810\u7b97\u3002<\/li>\n\n\n\n<li>\u5171\u7528\u9810\u7b97\uff1a\u54c1\u724c\u53ef\u4ee5\u8a2d\u7acb\u4e00\u500b\u9069\u7528\u65bc\u591a\u500b\u5177\u6709\u5171\u540c\u76ee\u6a19\u7684\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u7b97\u3002Google Ads\u6703\u81ea\u52d5\u6700\u4f73\u5316\u5206\u914d\u7d66\u9019\u4e9b\u5ee3\u544a\u652f\u51fa\uff0c\u63d0\u9ad8\u6574\u9ad4\u6210\u6548\u3002<\/li>\n\n\n\n<li>\u8d85\u91cf\u653e\u9001\uff1a\u7531\u65bc\u6d41\u91cf\u6703\u6bcf\u65e5\u6ce2\u52d5\uff0cGoogle\u5141\u8a31\u5ee3\u544a\u6d3b\u52d5\u7684\u55ae\u65e5\u652f\u51fa\u8d85\u904e\u5e73\u5747\u6bcf\u65e5\u9810\u7b97\uff0c\u4f46\u984d\u5916\u7684\u6d41\u91cf\u6210\u672c\u4e0d\u6703\u8a08\u5165\u5e33\u55ae\u5167\u3002<\/li>\n\n\n\n<li>\u7db2\u7ad9\u54c1\u8cea\uff1aGoogle\u5ee3\u544a\u9810\u7b97\u5f88\u5927\u4e00\u90e8\u5206\u662f\u6839\u64da\u7db2\u7ad9\u54c1\u8cea\u4ee5\u53ca\u5167\u5bb9\u5b8c\u6574\u5ea6\u5224\u5b9a\u3002\u9019\u4e9b\u90fd\u9700\u8981\u9577\u6642\u9593\u7d93\u71df\u7d2f\u7a4d\u3002\u65b0\u9032\u5ee0\u5546\u5e38\u56e0\u7db2\u7ad9\u53ca\u5167\u5bb9\u5b8c\u6574\u5ea6\u4e0d\u8db3\u800c\u96e3\u4ee5\u6253\u9032\u5e02\u5834\u3002\u9019\u6642\u5019\u6703\u5efa\u8b70\u627e\u5ee3\u544a\u4ee3\u7406\u5546\u5982ADNEX\u9032\u884c\u6295\u653e\u4ee3\u64cd\u3002ADNEX\u6703\u9032\u884c\u66f4\u5c08\u4e00\u7684\u95dc\u9375\u5b57\u6295\u653e\uff0c\u4f8b\u5982\u76ca\u751f\u83cc\u5ee0\u5546\u53ef\u4ee5\u5f80\u8f03\u5c08\u4e00\u7684\u5152\u7ae5\u76ca\u751f\u83cc\u7b49\u95dc\u9375\u5b57\u6295\u653e\u3002\u4e0d\u50c5\u80fd\u964d\u4f4e\u6210\u672c\uff0c\u9084\u80fd\u589e\u52a0\u95dc\u9375\u5b57\u5728\u641c\u5c0b\u7d50\u679c\u7684\u6392\u540d\u3002\n<ul class=\"wp-block-list\">\n<li>\u516c\u5f0f\uff1a\u95dc\u9375\u5b57\u6392\u540d = \u51fa\u50f9 x \u7db2\u7ad9\u54c1\u8cea x \u95dc\u9375\u5b57\u512a\u7570\u5ea6<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google \u5ee3\u544a\u8cbb\u7528\u600e\u9ebc\u7b97\uff1f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7af6\u50f9\u7cfb\u7d71\uff1a\u5ee3\u544a\u986f\u793a\u524d\uff0c\u7cfb\u7d71\u6703\u9032\u884c\u7af6\u50f9\u7a0b\u5e8f\uff0c\u6c7a\u5b9a\u8981\u986f\u793a\u7684\u5ee3\u544a\u4ee5\u53ca\u9806\u5e8f\u3002\n<ul class=\"wp-block-list\">\n<li>\u624b\u52d5\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\uff08Manual CPC\uff09\uff1a\u7531\u54c1\u724c\u65b9\u81ea\u884c\u7ba1\u7406\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u3002\u91dd\u5c0d\u5ee3\u544a\u6d3b\u52d5\u7684\u5404\u7fa4\u7d44\u3001\u95dc\u9375\u5b57\u6216\u520a\u767b\u4f4d\u7f6e\u8a2d\u5b9a\u4e0d\u540c\u51fa\u50f9\u3002<\/li>\n\n\n\n<li>\u81ea\u52d5\u51fa\u50f9\uff08Automated Bidding\uff09\uff1a\u7531Google Ads\u7cfb\u7d71\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\uff0c\u6839\u64da\u54c1\u724c\u8a2d\u5b9a\u7684\u6210\u6548\u76ee\u6a19\uff08\u4f8b\u5982\uff1a\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u3001\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387 (Target ROAS)\uff09\u9032\u884c\u81ea\u52d5\u51fa\u50f9\u3002\n<ul class=\"wp-block-list\">\n<li>\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\uff08Maximize Clicks\uff09\uff1a\u6700\u7c21\u55ae\u7684\u81ea\u52d5\u51fa\u50f9\u7b56\u7565\u3002\u54c1\u724c\u8a2d\u5b9a\u6bcf\u65e5\u9810\u7b97\u6216\u7e3d\u9810\u7b97\u5f8c\uff0cGoogle Ads\u7cfb\u7d71\u6703\u5229\u7528AI\u7af6\u722d\u51fa\u50f9\uff0c\u722d\u53d6\u6700\u591a\u9ede\u64ca\u3002<\/li>\n\n\n\n<li>\u5e38\u898b\u8a08\u8cbb\u6a5f\u5236\n<ul class=\"wp-block-list\">\n<li>\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb\uff08CPC\uff09\uff1a\u4ee5\u9ede\u64ca\u6b21\u6578\u8a08\u7b97\uff0c\u7528\u6236\u6bcf\u9ede\u64ca\u4e00\u6b21\u5ee3\u544a\u6536\u53d6\u4e00\u6b21\u8cbb\u7528\u3002\u53ef\u7cbe\u6e96\u8ffd\u8e64\u6d41\u91cf\uff0c\u6210\u672c\u4e5f\u8f03\u70ba\u53ef\u63a7\u3002<\/li>\n\n\n\n<li>\u6bcf\u5343\u6b21\u66dd\u5149\u4ed8\u8cbb\uff08CPM\uff09\uff1a\u4ee5\u66dd\u5149\u6b21\u6578\u8a08\u7b97\uff0c1000\u6b21\u66dd\u5149\u4f5c\u70ba\u8a08\u50f9\u55ae\u4f4d\u3002\u6709\u5229\u54c1\u724c\u6253\u97ff\u77e5\u540d\u5ea6\u3002<\/li>\n\n\n\n<li>\u6bcf\u6b21\u884c\u52d5\u6210\u672c\uff08CPA\uff09\uff1a\u8a2d\u5b9a\u4e00\u6b21\u8f49\u63db\u7684\u91d1\u984d\u6210\u672c\uff0c\u5982CPA 100\u5c31\u662f\u54c1\u724c\u9858\u610f\u82b1100\u539f\u4f86\u9054\u5230\u4e00\u6b21\u7522\u54c1\u7684\u8cfc\u8cb7\u3002\u9069\u5408\u54c1\u724c\u521d\u671f\u627e\u5c0b\u65b0\u5ba2\uff0c\u589e\u52a0\u8cfc\u8cb7\u5b8c\u6210\u7387\uff0c\u57f9\u990a\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/li>\n\n\n\n<li>\u76ee\u6a19\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08Target ROAS\uff09\uff1a\u54c1\u724c\u5148\u8a2d\u5b9a\u4e00\u500b\u76ee\u6a19\u5831\u916c\u7387\uff0c\u4f8b\u5982\u76ee\u6a19ROAS 5\uff08\u82b1\u8cbb$1\u7372\u5f97$5\u5831\u916c\uff09\u3002\u7576\u7cfb\u7d71\u6536\u5230\u54c1\u724c\u7684\u5ee3\u544a\u76ee\u6a19\u5f8c\u6703\u81ea\u52d5\u51fa\u50f9\uff0c\u5728\u9810\u7b97\u7bc4\u570d\u5167\u9054\u5230\u76ee\u6a19\u3002\u7576\u54c1\u724c\u60f3\u63a8\u4e00\u500b\u9ad8\u55ae\u50f9\u7684\u7522\u54c1\uff0c\u5c07ROAs\u8a2d\u5b9a\u70ba5\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u5339\u914d\u627e\u5230\u9ad8\u7522\u503c\u7684\u820a\u5ba2\uff0c\u9032\u800c\u63d0\u5347\u8cfc\u8cb7\u7387\u3002\u6b64\u8a2d\u5b9a\u5fc5\u9808\u8981\u7d93\u904e\u9577\u6642\u9593\u57f9\u990a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u5982\u4f55\u8a2d\u5b9a\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\u4f4d\u7f6e\uff1f<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6392\u9664\u7279\u5b9a\u7248\u4f4d\uff1a\u9996\u5148\uff0c\u767b\u5165 Google Ads \u5e33\u6236\uff0c\u9ede\u9078\u5de6\u5074\u9078\u55ae\u7684 \u300c\u5167\u5bb9\u300d \u4e0b\u62c9\u5f0f\u9078\u55ae \u2192 \u9ede\u64ca \u300c\u6392\u9664\u689d\u4ef6\u300d\uff0c\u5728\u9802\u90e8\u9078\u64c7 \u300c\u520a\u767b\u4f4d\u7f6e\u300d \u6a19\u7c64\uff0c\u9ede\u64ca\u85cd\u8272\u7684 \u300c\u7de8\u8f2f\u6392\u9664\u5c0d\u8c61\u300d \u2192 \u9078\u64c7\u8981\u5957\u7528\u7684\u5c64\u7d1a\uff08\u5ee3\u544a\u6d3b\u52d5 \u6216 \u5ee3\u544a\u7fa4\u7d44\uff09\uff0c\u9078\u64c7 \u300c\u8f38\u5165\u591a\u500b\u520a\u767b\u4f4d\u7f6e\u300d\uff0c\u7136\u5f8c\u8cbc\u4e0a\u4f60\u8981\u6392\u9664\u7684\u7db2\u7ad9\u7db2\u5740\u3001\u61c9\u7528\u7a0b\u5f0f ID \u6216 YouTube \u5f71\u7247\/\u983b\u9053\u7db2\u5740\u3002<\/li>\n\n\n\n<li>\u6392\u9664 YouTube \u5152\u7ae5\u5167\u5bb9\u53ca\u654f\u611f\u985e\u5225\uff1aYouTube \u5152\u7ae5\u5167\u5bb9 \u7684\u5f71\u7247\u901a\u5e38\u9ede\u64ca\u7387\u9ad8\u4f46\u8f49\u63db\u7387\u6975\u4f4e\uff0c\u591a\u6578\u662f\u5152\u7ae5\u7121\u610f\u9593\u9ede\u64ca\u3002\n<ul class=\"wp-block-list\">\n<li>\u6392\u9664\u5167\u5bb9\u6a19\u7c64\uff08Content Labels\uff09\uff1a\u5728 \u300c\u6392\u9664\u689d\u4ef6\u300d \u9801\u9762\uff0c\u9ede\u64ca \u300c\u7de8\u8f2f\u6392\u9664\u5c0d\u8c61\u300d\uff0c\u9078\u64c7 \u300c\u5167\u5bb9\u6a19\u7c64\u300d\uff0c\u52fe\u9078\u6392\u9664 \u300c\u9069\u5408\u5bb6\u5ead\u7684\u5167\u5bb9\u300d \u7b49\u6a19\u7c64\u3002<\/li>\n\n\n\n<li>\u6392\u9664\u5167\u5bb9\u985e\u5225\uff08Content Categories\uff09\uff1a\u5728 \u300c\u6392\u9664\u689d\u4ef6\u300d \u9801\u9762\uff0c\u9ede\u64ca \u300c\u7de8\u8f2f\u6392\u9664\u5c0d\u8c61\u300d\uff0c\u9078\u64c7 \u300c\u5167\u5bb9\u985e\u5225\u300d\uff0c\u52fe\u9078\u6392\u9664 \u300c\u904a\u6232\u300d\u3001\u300c\u5152\u7ae5\u8207\u5bb6\u5ead\u300d\u3001\u300c\u9752\u5c11\u5e74\u300d \u7b49\u4e0d\u76f8\u95dc\u7684\u985e\u5225\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8C%EF%BC%88FAQ%EF%BC%89\"><\/span>\u4e94\u3001\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1759973996276\"><strong class=\"schema-faq-question\"><strong>\uff31\uff11\uff1aGoogle \u5ee3\u544a\u6709\u54ea\u4e9b\u520a\u767b\u4f4d\u7f6e\u53ef\u4ee5\u9078\u64c7\uff1f<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">A\uff11\uff1aGoogle \u5ee3\u544a\u53ef\u4ee5\u520a\u767b\u5728Google Display Network\uff08GDN\uff09\u548cGoogle\u641c\u5c0b\u7db2\u8def\uff0c\u5176\u4e2dGDN\u5305\u62ec\u7db2\u7ad9\u3001YouTube\uff08\u975e\u641c\u5c0b\u7d50\u679c\u9801\u7684\u5c55\u793a\u4f4d\u7f6e\uff09\u3001APP\u3001Gmail\u7b49\u3002Google\u641c\u5c0b\u7db2\u8def\u5247\u6db5\u84cbGoogle\u641c\u5c0b\u7d50\u679c\u9801\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974007002\"><strong class=\"schema-faq-question\"><strong>\uff31\uff12\uff1aGDN\u5ee3\u544a\u7248\u4f4d\u548c\u641c\u5c0b\u5ee3\u544a\u6709\u4ec0\u9ebc\u5dee\u5225\uff1f <\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">A\uff12\uff1aGDN\u5ee3\u544a\u677f\u4f4d\u548c\u641c\u5c0b\u5ee3\u544a\u6709\u8457\u6839\u672c\u4e0a\u7684\u5dee\u7570\u3002\u641c\u5c0b\u5ee3\u544a\u662f\u5728\u6d88\u8cbb\u8005\u6709\u9700\u6c42\u6642\u4e3b\u52d5\u641c\u5c0b\uff0c\u800cGDN\u5ee3\u544a\u677f\u4f4d\u662f\u5728\u7528\u6236\u700f\u89bd\u7db2\u7ad9\u6642\u88ab\u52d5\u63a5\u6536\u7684\u8cc7\u8a0a\u3002\u5176\u4ed6\u5dee\u7570\u5305\u62ec\u641c\u5c0b\u5ee3\u544a\u4ee5\u6587\u5b57\u70ba\u4e3b\uff0c\u770b\u8d77\u4f86\u50cf\u641c\u5c0b\u7d50\u679c\uff0c\u800cGDN\u5247\u662f\u900f\u904e\u5716\u7247\u3001\u5f71\u7247\u7b49\u5f62\u5f0f\u51fa\u73fe\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974018723\"><strong class=\"schema-faq-question\"><strong>\uff31\uff13\uff1a\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff08Performance Max\uff09\u771f\u7684\u9069\u5408\u65b0\u624b\u55ce\uff1f<\/strong><\/strong> <p class=\"schema-faq-answer\">A\uff13\uff1a\u76f8\u8f03\u65bc\u5176\u4ed6\u5ee3\u544a\u6d3b\u52d5\uff0cPMax\u6700\u9069\u5408\u65b0\u624b\u3002PMax\u64cd\u4f5c\u7c21\u55ae\u4e14\u8986\u84cb\u9762\u7a4d\u5ee3\uff0c\u9019\u7c21\u5316\u4e86\u64cd\u4f5c\u6d41\u7a0b\u8207\u4e0a\u624b\u96e3\u5ea6\u3002\u4e0d\u904ePMax\u9ad8\u5ea6\u4f9d\u8cf4\u8f49\u63db\u8ffd\u8e64\uff0c\u5982\u679c\u6578\u64da\u91cf\u592a\u5c11\u5bb9\u6613\u5c0e\u81f4\u9810\u7b97\u6d6a\u8cbb\u3002\u00a0\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974035412\"><strong class=\"schema-faq-question\"><strong>\uff31\uff14\uff1aGoogle \u591a\u5a92\u9ad4\u5ee3\u544a\u6709\u54ea\u4e9b\u5e38\u898b\u5c3a\u5bf8\uff1f\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">A\uff14\uff1aGDN\u5171\u6709\u4e09\u7a2e\u5c3a\u5bf8\uff0c\u5206\u5225\u70ba1.91\uff1a1\uff0c1\uff1a1\uff0c9\uff1a16\u4e09\u7a2e\u3002\u53e6\u5916\u5716\u7247\u5927\u5c0f\u4e0b\u9650\u5206\u5225\u70ba600&#215;314\uff0c300&#215;300\uff0c600&#215;1067\uff0c\u4e14\u5716\u7247\u4e0d\u80fd\u8d85\u904e5120KB\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974046696\"><strong class=\"schema-faq-question\"><strong>\uff31\uff15\uff1aYouTube \u5ee3\u544a\u6709\u54ea\u4e9b\u5f71\u7247\u683c\u5f0f\uff1f\u00a0\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">A\uff15\uff1aYouTube\u5f71\u7247\u5ee3\u544a\u5206\u70ba\u52d5\u614b\u5167\u5f71\u7247\u5ee3\u544a\u3001\u520a\u982d\u5ee3\u544a\u3001\u5f71\u7247\u884c\u52d5\u5ee3\u544a\u3001\u5f71\u7247\u89f8\u53ca\u5ee3\u544a\u3001YouTube Short\u7b49\u3002\u986f\u793a\u6bd4\u4f8b\u591a\u534a\u70ba16\uff1a9\uff0c1\uff1a1\uff0c9\uff1a16\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974057714\"><strong class=\"schema-faq-question\"><strong>\uff31\uff16\uff1a\u5982\u4f55\u77e5\u9053\u6211\u7684\u5ee3\u544a\u5728\u54ea\u4e9b\u7db2\u7ad9\u6216App\u986f\u793a\uff1f<\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">A\uff16\uff1a\u767b\u5165 Google Ads \u5e33\u6236\uff0c\u67e5\u770b\u300c\u520a\u767b\u4f4d\u7f6e\u5831\u544a\u300d\u3002\u5728\u5de6\u5074\u5c0e\u89bd\u5217\u4e2d\uff0c\u9ede\u64ca\u300c\u5167\u5bb9\u300d\u6216\u300c\u76ee\u6a19\u5c0d\u8c61\u3001\u95dc\u9375\u5b57\u548c\u5167\u5bb9\u300d\u4e0b\u7684\u300c\u520a\u767b\u4f4d\u7f6e\u300d\u3002\u5728\u9019\u500b\u9801\u9762\u4e2d\uff0c\u9ede\u9078\u300c\u5ee3\u544a\u5be6\u969b\u986f\u793a\u4f4d\u7f6e\u300d\uff08\u6216\u300c\u7cfb\u7d71\u81ea\u52d5\u65b0\u589e\u300d\uff09\u7684\u6a19\u7c64\uff0c\u5373\u53ef\u770b\u5230\u60a8\u7684\u591a\u5a92\u9ad4\u3001\u5f71\u7247\u6216\u6700\u9ad8\u6210\u6548\u5ee3\u544a\uff08PMax\uff09\u5728 Google \u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2 \uff08GDN\uff09\u3001YouTube \u983b\u9053\/\u5f71\u7247\u3001\u6216\u61c9\u7528\u7a0b\u5f0f \uff08App\uff09 \u4e0a\u7684\u5177\u9ad4\u7db2\u5740\u6216\u540d\u7a31\u5217\u8868\uff0c\u4ee5\u53ca\u5b83\u5011\u5e36\u4f86\u7684\u66dd\u5149\u3001\u9ede\u64ca\u548c\u8f49\u63db\u6578\u64da\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974083805\"><strong class=\"schema-faq-question\"><strong>\uff31\uff17\uff1aGoogle \u81ea\u52d5\u51fa\u50f9\u8a08\u8cbb\u6a21\u5f0f\u600e\u9ebc\u7b97\uff1f\u00a0\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">A\uff17\uff1aGoogle \u5ee3\u544a\u81ea\u52d5\u51fa\u50f9\u8a08\u8cbb\u6a21\u5f0f\u5206\u70ba\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb\uff08CPC\uff09\u3001\u5343\u6b21\u66dd\u5149\u4ed8\u8cbb \uff08CPM\uff09\u4ee5\u53ca\u6bcf\u6b21\u8f49\u63db\u4ed8\u8cbb\uff08CPA\uff09\u3002\u7121\u8ad6\u54c1\u724c\u9078\u64c7\u54ea\u7a2e\u8a08\u50f9\u6a21\u5f0f\uff0cGoogle \u5ee3\u544a\u7684\u5be6\u969b\u55ae\u50f9\uff08\u4f8b\u5982 CPC \u7684\u300c\u55ae\u6b21\u9ede\u64ca\u8cbb\u7528\u300d\uff09\u90fd\u662f\u900f\u904e\u5ee3\u544a\u7af6\u50f9\u4f86\u6c7a\u5b9a\u7684\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974115510\"><strong class=\"schema-faq-question\"><strong>\uff31\uff18\uff1aPMax\u5ee3\u544a\u9700\u8981\u6e96\u5099\u54ea\u4e9b\u7d20\u6750\uff1f\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">A\uff18\uff1aPMax\u5ee3\u544a\u9700\u8981\u6e96\u5099\u5716\u7247\u3001\u5f71\u7247\u3001\u4e0a\u965030\u500b\u534a\u5b57\u5143\u7684\u6a19\u984c\u6587\u5b57\u3001\u8aaa\u660e\u3001\u5546\u5bb6\u8cc7\u8a0a\u3001\u884c\u52d5\u865f\u53ec\u4ee5\u53ca\u7db2\u5740\u3002<strong>\u00a0<\/strong><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974139002\"><strong class=\"schema-faq-question\"><strong>\uff31\uff19\uff1a\u53ef\u4ee5\u6392\u9664\u4e0d\u60f3\u6295\u653e\u7684\u7db2\u7ad9\u6216YouTube\u983b\u9053\u55ce\uff1f\u00a0\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\"><br\/><br\/>A\uff19\uff1a\u53ef\u4ee5\uff0c\u9019\u500b\u529f\u80fd\u5728Google Ads\u53eb\u6392\u9664\u520a\u767b\u4f4d\u7f6e\u3002\u900f\u904e\u300c\u5ee3\u544a\u6d3b\u52d5\u300d\u5716\u793a\u9032\u5165\u300c\u76ee\u6a19\u5c0d\u8c61\u3001\u95dc\u9375\u5b57\u548c\u5167\u5bb9\u300d\u4e0b\u7684\u300c\u5167\u5bb9\u300d>\u300c\u6392\u9664\u689d\u4ef6\u300d\uff0c\u60a8\u53ef\u4ee5\u91dd\u5c0d\u5e33\u6236\u3001\u5ee3\u544a\u6d3b\u52d5\u6216\u5ee3\u544a\u7fa4\u7d44\u5c64\u7d1a\uff0c\u8f38\u5165\u7279\u5b9a\u7684\u7db2\u5740\u3001\u61c9\u7528\u7a0b\u5f0f ID \u6216\u5f71\u7247 ID \u4f86\u6392\u9664\u5ee3\u544a\u7684\u986f\u793a\u4f4d\u7f6e\u3002<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759974151475\"><strong class=\"schema-faq-question\"><strong>\uff31\uff11\uff10\uff1aGoogle \u5ee3\u544a\u9069\u5408\u4e2d\u5c0f\u4f01\u696d\u55ce\uff1f <\/strong>\u00a0<\/strong> <p class=\"schema-faq-answer\">A\uff11\uff10\uff1a\u9069\u5408\uff0cGoogle Ads\u9810\u7b97\u63a1\u9ede\u64ca\u4ed8\u8cbb\uff08CPC\uff09\u6a21\u5f0f\uff0c\u53ef\u78ba\u4fdd\u6709\u9650\u7684\u9810\u7b97\u80fd\u82b1\u5728\u771f\u6b63\u5c0d\u7522\u54c1\u611f\u8208\u8da3\u7684\u6f5b\u5728\u9867\u5ba2\u3002\u5982\u679c\u54c1\u724c\u4e0d\u653e\u5fc3\uff0c\u53ef\u4ee5\u4ea4\u7d66\u50cfADNEX\u9019\u7a2e\u985e\u578b\u7684\u5ee3\u544a\u4ee3\u7406\u5546\uff0c\u900f\u904e\u5c08\u696d\u7684\u4ee3\u64cd\u7d93\u9a57\u8a55\u4f30\u5ee3\u544a\u7684\u6295\u905e\u6a21\u5f0f\uff0c\u78ba\u4fdd\u5728\u6709\u9650\u7684\u9810\u7b97\u5167\u6700\u5927\u5316\u5ee3\u544a\u6210\u6548\u3002<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E9%81%B8%E5%B0%8D%E5%BB%A3%E5%91%8A%E7%89%88%E4%BD%8D%EF%BC%8C%E6%94%BE%E5%A4%A7%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\"><\/span>\u7e3d\u7d50\uff1a\u9078\u5c0d\u5ee3\u544a\u7248\u4f4d\uff0c\u653e\u5927\u884c\u92b7\u6210\u6548<span 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