{"id":304283,"date":"2025-09-19T17:10:04","date_gmt":"2025-09-19T09:10:04","guid":{"rendered":"https:\/\/www.adnex.com.tw\/blog\/?p=304283"},"modified":"2025-09-22T14:28:10","modified_gmt":"2025-09-22T06:28:10","slug":"marketing6-0","status":"publish","type":"post","link":"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/","title":{"rendered":"\u884c\u92b76.0\u6642\u4ee3\u4f86\u4e86\uff01AI\u7d50\u5408\u884c\u92b7\u6709\u591a\u5f37\uff1f\u54c1\u724c\u6210\u9577\u7684\u95dc\u9375\u5be6\u4f8b"},"content":{"rendered":"\n<p>\u5728\u5feb\u901f\u8b8a\u9077\u7684\u5546\u696d\u74b0\u5883\u4e2d\uff0c\u8d8a\u4f86\u8d8a\u591a\u9802\u5c16\u54c1\u724c\uff0c\u6b63\u5f9e\u300c\u92b7\u552e\u7522\u54c1\u300d\u8f49\u5411\u300c\u4ee5\u79d1\u6280\u6210\u5c31\u4eba\u6027\u300d\u7684\u9ad4\u9a57\u8a2d\u8a08\u3002\u884c\u92b75.0\u805a\u7126\u628a\u7b2c\u4e00\u65b9\u6578\u64da\u8207 AI \u8f49\u70ba\u53ef\u8861\u91cf\u7684\u5546\u696d\u50f9\u503c\uff1a\u5f9e\u9700\u6c42\u9810\u6e2c\u3001\u52d5\u614b\u5206\u7fa4\u5230\u8d85\u500b\u4eba\u5316\u89f8\u767c\uff0c\u5728\u5c0d\u7684\u6642\u523b\u63d0\u4f9b\u5c0d\u7684\u4eba\u771f\u6b63\u9700\u8981\u7684\u5167\u5bb9\u8207\u670d\u52d9\uff0c\u63d0\u5347\u7372\u5ba2\u6548\u7387\u8207\u8f49\u63db\u7387\u3002\u8d70\u5411\u4e0b\u4e00\u6b65\u7684 \u884c\u92b76.0\uff0c\u91cd\u9ede\u4e0d\u53ea\u5728 AR\/VR\uff0c\u800c\u662f\u6c89\u6d78\u5f0f\u4e92\u52d5\u8207\u54c1\u724c\u5171\u5275\uff0c\u8b93\u6d88\u8cbb\u8005\u5728\u64f4\u589e\/\u865b\u64ec\u60c5\u5883\u4e2d\u53c3\u8207\u9ad4\u9a57\u8a2d\u8a08\u3001\u5167\u5bb9\u751f\u7522\u8207\u50f9\u503c\u4ea4\u63db\uff08\u5982\u865b\u5be6\u878d\u5408\u6d3b\u52d5\u3001\u6703\u54e1\u8cc7\u7522\u8207\u6578\u4f4d\u6536\u85cf\uff09\u3002\u5143\u5b87\u5b99\u53ca\u865b\u5be6\u878d\u5408\u70ba\u4e0a\u8ff0\u7b56\u7565\u63d0\u4f9b\u9ad8\u6f5b\u529b\u5834\u666f\uff1a\u54c1\u724c\u4e00\u65b9\u9762\u4ee5\u884c\u92b7 5.0 \u7684\u6578\u64da\u80fd\u529b\u512a\u5316\u89f8\u9ede\u5e03\u5c40\uff0c\u53e6\u4e00\u65b9\u9762\u904b\u7528 6.0 \u7684\u793e\u7fa4\u53c3\u8207\u6a5f\u5236\uff0c\u5c07\u6c89\u6d78\u5f0f\u4e92\u52d5\u8f49\u5316\u70ba\u73fe\u5be6\u4e16\u754c\u7684\u71df\u6536\u8207\u5fe0\u8aa0\u5ea6\uff0c\u5f62\u6210\u5f9e\u6d1e\u5bdf\u5230\u60c5\u611f\u9023\u7d50\u7684\u53ef\u6301\u7e8c\u589e\u9577\u5faa\u74b0\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4b8147e10d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4b8147e10d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E4%B8%80%E3%80%81%E8%A1%8C%E9%8A%B7_50_%E7%9A%84%E6%A6%82%E5%BF%B5\" >\u4e00\u3001\u884c\u92b7 5.0 \u7684\u6982\u5ff5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E4%BA%8C%E3%80%81%E8%A1%8C%E9%8A%B7_60_%E7%9A%84%E5%89%8D%E7%9E%BB\" >\u4e8c\u3001\u884c\u92b7 6.0 \u7684\u524d\u77bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E4%B8%89%E3%80%81%E8%A1%8C%E9%8A%B760%E6%8C%91%E6%88%B0%EF%BC%9A%E9%A2%A8%E9%9A%AA%E5%9C%B0%E5%9C%96%E8%88%87%E5%AF%A6%E5%8B%99%E8%A7%A3%E6%96%B9\" >\u4e09\u3001\u884c\u92b76.0\u6311\u6230\uff1a\u98a8\u96aa\u5730\u5716\u8207\u5be6\u52d9\u89e3\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E5%9B%9B%E3%80%81%E5%85%83%E5%AE%87%E5%AE%99%E7%9A%84%E8%88%88%E8%B5%B7%E8%88%87%E8%A1%8C%E9%8A%B7%E8%AE%8A%E9%9D%A9%EF%BC%9A%E5%BE%9E%E6%B2%89%E6%B5%B8%E5%88%B0%E8%99%9B%E5%AF%A6%E8%9E%8D%E5%90%88\" >\u56db\u3001\u5143\u5b87\u5b99\u7684\u8208\u8d77\u8207\u884c\u92b7\u8b8a\u9769\uff1a\u5f9e\u6c89\u6d78\u5230\u865b\u5be6\u878d\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E4%BA%94%E3%80%81%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA%E6%B4%9E%E5%AF%9F%EF%BC%9AZ%E4%B8%96%E4%BB%A3%E8%88%87Alpha%E4%B8%96%E4%BB%A3\" >\u4e94\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6d1e\u5bdf\uff1aZ\u4e16\u4ee3\u8207Alpha\u4e16\u4ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E5%85%AD%E3%80%81%E6%8A%80%E8%A1%93%E7%94%9F%E6%85%8B%E8%88%87%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83\" >\u516d\u3001\u6280\u8853\u751f\u614b\u8207\u5e73\u53f0\u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E4%B8%83%E3%80%81%E5%85%83%E5%AE%87%E5%AE%99%E6%99%82%E4%BB%A3%E7%9A%84%E6%9C%AA%E4%BE%86%E8%B6%A8%E5%8B%A2%EF%BC%9A%E6%B2%89%E6%B5%B8%E3%80%81%E4%BA%92%E5%8B%95%E3%80%81%E8%99%9B%E5%AF%A6%E6%95%B4%E5%90%88\" >\u4e03\u3001\u5143\u5b87\u5b99\u6642\u4ee3\u7684\u672a\u4f86\u8da8\u52e2\uff1a\u6c89\u6d78\u3001\u4e92\u52d5\u3001\u865b\u5be6\u6574\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E5%85%AB%E3%80%81AI%E7%B5%90%E5%90%88%E8%A1%8C%E9%8A%B7%EF%BC%9A%E5%AF%A6%E6%88%B0%E6%A1%88%E4%BE%8B\" >\u516b\u3001AI\u7d50\u5408\u884c\u92b7\uff1a\u5be6\u6230\u6848\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E4%B9%9D%E3%80%81%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8CFAQ\" >\u4e5d\u3001\u5e38\u898b\u554f\u984cFAQ<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adnex.com.tw\/blog\/marketing-trends\/marketing6-0\/#%E5%8D%81%E3%80%81%E8%88%87_ADNEX_%E8%81%AF%E6%89%8B%E5%89%B5%E9%80%A0%E6%96%B0%E7%9A%84%E6%95%B8%E4%BD%8D%E6%99%82%E4%BB%A3\" >\u5341\u3001\u8207 ADNEX \u806f\u624b\u5275\u9020\u65b0\u7684\u6578\u4f4d\u6642\u4ee3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E8%A1%8C%E9%8A%B7_50_%E7%9A%84%E6%A6%82%E5%BF%B5\"><\/span><strong>\u4e00\u3001\u884c\u92b7 5.0 \u7684\u6982\u5ff5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u884c\u92b7 5.0 \u662f\u4ee5\u300c\u79d1\u6280\u6210\u5c31\u4eba\u6027\u300d\u70ba\u6838\u5fc3\u7684\u73fe\u4ee3\u884c\u92b7\u65b9\u6cd5\u8ad6\u3002\u5b83\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u70ba\u57fa\u790e\uff0c\u904b\u7528AI\/\u6a5f\u5668\u5b78\u7fd2\u3001IoT\u8207\u81ea\u52d5\u5316\uff0c\u628a\u6d1e\u5bdf\u843d\u5730\u70ba\u7aef\u5230\u7aef\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u8207\u53ef\u8861\u91cf\u7684\u6210\u9577\uff0c\u4ee5\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\uff0c\u5c07\u5ee3\u6492\u7db2\u8f49\u8b8a\u70ba\u7cbe\u6e96\u6295\u653e\uff0c\u66f4\u6709\u6548\u5730\u5728\u5c0d\u7684\u6642\u523b\u670d\u52d9\u5c0d\u7684\u4eba\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u884c\u92b7 5.0 \u7684\u6838\u5fc3\u7279\u9ede<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6578\u64da\u9a45\u52d5\u6c7a\u7b56<\/strong>\uff1a\u4ee5 CDP\u6216\u7b2c\u4e00\u65b9\u6578\u64da\u63cf\u7e6a\u65c5\u7a0b\u8207\u5206\u7fa4\uff0c\u5c07\u9810\u7b97\u96c6\u4e2d\u65bc\u9ad8\u50f9\u503c\u53d7\u773e\uff0c\u63d0\u5347 ROAS\u3001\u964d\u4f4eCAC\u3002<\/li>\n\n\n\n<li><strong>\u9810\u6e2c\u8207\u5373\u6642\u500b\u4eba\u5316\uff1a<\/strong>\u6d41\u5931\/\u6210\u4ea4\u6a5f\u7387\u9810\u6e2c\u3001\u4e0b\u4e00\u6b65\u6700\u4f73\u884c\u52d5\uff08NBA\uff09\u3001\u52d5\u614b\u5167\u5bb9\u8207\u63a8\u85a6\uff0c\u7e2e\u77ed\u6642\u9593\u5230\u50f9\u503c\uff08TTV\uff09\u3002<\/li>\n\n\n\n<li><strong>\u64f4\u589e\u5f0f\u884c\u92b7\uff08Augmented Marketing\uff09\uff1a<\/strong>\u751f\u6210\u5f0f AI \u5354\u4f5c\u7522\u51fa\u5167\u5bb9\u8207\u8173\u672c\uff0cRPA\/\u81ea\u52d5\u5316\u8655\u7406\u91cd\u8907\u5de5\u4f5c\uff0c\u8b93\u5718\u968a\u5c08\u6ce8\u7b56\u7565\u8207\u5275\u610f\u3002<\/li>\n\n\n\n<li><strong>\u5168\u901a\u8def\u4e00\u81f4\u9ad4\u9a57\uff1a<\/strong>\u7db2\u7ad9\u3001App\u3001\u9580\u5e02\u3001Email\u3001LINE \u7b49\u89f8\u9ede\u4e00\u9ad4\u7de8\u6392\uff08journey orchestration\uff09\uff0c\u8a0a\u606f\u4e00\u81f4\u3001\u9ad4\u9a57\u9023\u8cab\u3002<\/li>\n\n\n\n<li><strong>\u6cbb\u7406\u8207\u4fe1\u4efb\uff1a<\/strong>\u96b1\u79c1\u540c\u610f\uff08Consent\uff09\u3001\u8cc7\u6599\u6cbb\u7406\u8207\u53ef\u89e3\u91cbAI\uff0c\u964d\u4f4e\u504f\u898b\u8207\u5408\u898f\u98a8\u96aa\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e38\u7528\u6280\u8853\u8207\u61c9\u7528<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>AI\/ML\uff1a<\/strong>\u9700\u6c42\u8207 CLV \u9810\u6e2c\u3001\u667a\u6167\u51fa\u50f9\u3001\u5167\u5bb9\u8207\u5546\u54c1\u63a8\u85a6\u3001\u52d5\u614b\u5b9a\u50f9\u3002<\/li>\n\n\n\n<li><strong>\u7269\u806f\u7db2\uff08IoT\uff09\uff1a<\/strong>\u9023\u7db2\u88dd\u7f6e\u56de\u50b3\u5373\u6642\u8a0a\u865f\uff08\u5982\u9580\u5e02\u5ba2\u6d41\/\u4f7f\u7528\u884c\u70ba\uff09\uff0c\u89f8\u767c\u73fe\u5834\u512a\u60e0\u8207\u88dc\u8ca8\u3002<\/li>\n\n\n\n<li><strong>\u667a\u80fd\u5ba2\u670d\uff1a<\/strong>\u5229\u7528\u804a\u5929\u6a5f\u5668\u4eba\u53caAgent Assist\u4f86\u63d0\u5347\u56de\u8986\u901f\u5ea6\u8207 CSAT\uff0c\u7bc0\u7701\u4eba\u529b\u6210\u672c\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5efa\u8b70\u8ffd\u8e64\u7684KPI<\/strong><\/h3>\n\n\n\n<p>\u8f49\u63db\u7387uplift\u3001CLV\u3001CAC\u3001\u56de\u61c9\u6642\u9593\u3001\u7559\u5b58\u7387\u3001NPS\u3001\u5167\u5bb9\u751f\u7522\u6548\u7387\uff08\u4f8b\u5982\u6bcf\u6708\u53ef\u7528\u7d20\u6750\u6578\/\u7522\u51fa\u6642\u9593\uff09\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81%E8%A1%8C%E9%8A%B7_60_%E7%9A%84%E5%89%8D%E7%9E%BB\"><\/span><strong>\u4e8c\u3001\u884c\u92b7 6.0 \u7684\u524d\u77bb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u884c\u92b7 6.0 \u5efa\u7acb\u57285.0 \u7684\u6578\u64da\u8207 AI \u57fa\u790e\u4e0a\uff0c\u5411\u524d\u63a8\u9032\u5230\u6c89\u6d78\u5f0f\u9ad4\u9a57\u8207\u54c1\u724c\u5171\u5275\u3002\u4e0d\u50c5\u662f\u5c0e\u5165\u865b\u64ec\u73fe\u5be6\uff08VR\uff09\u3001\u589e\u5f37\u73fe\u5be6\uff08AR\uff09\u4ee5\u53ca\u6df7\u5408\u73fe\u5be6\uff08MR\uff09\u7b49\u6280\u8853\uff0c\u66f4\u662f\u628a\u6d88\u8cbb\u8005\u5f9e\u88ab\u52d5\u63a5\u6536\u8a0a\u606f\u5e36\u5230\u4e3b\u52d5\u53c3\u8207\u3001\u5171\u540c\u5275\u4f5c\u3001\u50f9\u503c\u4ea4\u63db\uff0c\u4e26\u5c07\u4e92\u52d5\u53ef\u8861\u91cf\u7684\u8f49\u5316\u70ba\u71df\u6536\u8207\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u884c\u92b7 6.0 \u7684\u6838\u5fc3\u7279\u9ede<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6c89\u6d78\u5f0f\u9ad4\u9a57\uff08AR\/VR\/MR\uff0f\u6df7\u5408\u5be6\u5883\uff09<\/strong>\uff1a\u4ee5\u5373\u6642\u5f15\u64ce\u82073D\u8cc7\u7522\u6253\u9020\u8a66\u7a7f\u3001\u8a66\u7528\u3001\u60c5\u5883\u6a21\u64ec\u8207\u865b\u64ec\u5c55\u9593\uff0c\u7e2e\u77ed\u5f9e\u8a8d\u77e5\u5230\u6c7a\u7b56\u7684\u8ddd\u96e2\u3002<\/li>\n\n\n\n<li><strong>\u60c5\u611fAI\u8207\u4eba\u6a5f\u5354\u4f5c<\/strong>\uff1a\u900f\u904e\u8a9e\u610f\u3001\u8a9e\u97f3\u3001\u8868\u60c5\u8207\u884c\u70ba\u8a0a\u865f\u7406\u89e3\u60c5\u7dd2\u8207\u610f\u5716\uff0c\u89f8\u767c\u4e0b\u4e00\u500b\u6700\u4f73\u9ad4\u9a57\uff08Next Best Experience, NBX\uff09\uff1b\u751f\u6210\u5f0fAI\u5354\u4f5c\u5167\u5bb9\u8207\u5ba2\u670d\uff0c\u4eba\u5de5\u8ca0\u8cac\u628a\u95dc\u54c1\u724c\u8072\u97f3\u8207\u502b\u7406\u3002<\/li>\n\n\n\n<li><strong>\u865b\u5be6\u878d\u5408\u65c5\u7a0b\u8207\u8de8\u5e73\u53f0\u6574\u5408\uff1a<\/strong>\u5f9e\u7dda\u4e0a\u6c89\u6d78\u4e92\u52d5\u5230\u5230\u5e97\u3001\u96fb\u5546\u514c\u63db\u3001\u6703\u54e1\u5347\u7d1a\u8207\u518d\u4e92\u52d5\uff1b\u7d20\u6750\u8207\u8eab\u4efd\u5728\u591a\u5e73\u53f0\u4e92\u901a\uff0c\u4fdd\u6301\u4e00\u81f4\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u793e\u7fa4\u5171\u5275\u8207\u50f9\u503c\u4ea4\u63db\uff1a<\/strong>\u4ee5\u4efb\u52d9\u3001\u5fbd\u7ae0\u3001\u7a4d\u5206\u8207\u5275\u4f5c\u8005\u8a08\u756b\uff0c\u9f13\u52f5 UGC\u4ea4\u4e92\u5167\u5bb9\uff0c\u5c07\u53c3\u8207\u611f\u8f49\u70ba\u53ef\u898b\u6b0a\u76ca\u8207\u9577\u671f\u793e\u7fa4\u52d5\u80fd\u3002<\/li>\n\n\n\n<li><strong>\u6cbb\u7406\u8207\u8cac\u4efb\uff08Trust by Design\uff09<\/strong>\uff1a\u884c\u92b7 6.0 \u5c07\u66f4\u52a0\u95dc\u6ce8\u793e\u6703\u548c\u74b0\u5883\u8cac\u4efb\uff0c\u96b1\u79c1\u540c\u610f\u3001\u8cc7\u6599\u6cbb\u7406\u3001\u504f\u898b\u8207\u5152\u5c11\u4fdd\u8b77\u3001\u7121\u969c\u7919\u8a2d\u8a08\u8207\u74b0\u5883\u5f71\u97ff\uff08\u59823D\u7d20\u6750\u91cd\u7528\u964d\u4f4e\u88fd\u4f5c\u78b3\u8db3\u8de1\uff09\u3002<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e38\u898b\u61c9\u7528<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u96f6\u552e\/\u7f8e\u599d\/\u6642\u5c1a<\/strong>\uff1aAR\u8a66\u7a7f\u3001\u9580\u5e02\u53d6\u8ca8\/\u5230\u5e97\u5238\u3001\u6703\u54e1\u5347\u7d1a\u8207\u8de8\u54c1\u985e\u63a8\u85a6\u3002<\/li>\n\n\n\n<li><strong>\u88fd\u9020\/B2B<\/strong>\uff1a\u6c89\u6d78\u5f0f\u7522\u54c1 Demo\u3001\u9060\u8ddd\u7dad\u4fee\u6559\u5b78\u3001\u6f5b\u5728\u5ba2\u6236\u8a55\u5206\u56de\u50b3CRM\u3001\u5e33\u6236\u578b\u884c\u92b7\uff08Account-Based Marketing, ABM\uff09\u3002<\/li>\n\n\n\n<li><strong>\u6d3b\u52d5\/\u5c55\u6703\/\u6587\u65c5<\/strong>\uff1a\u865b\u64ec\u5c55\u9928\u8207\u5c0e\u89bd\u3001\u5834\u5167\u4efb\u52d9\u96c6\u9ede\u3001\u4e8c\u6b21\u92b7\u552e\u8207\u53e3\u7891\u64f4\u6563\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5efa\u8b70\u8ffd\u8e64\u7684KPI<\/strong><\/h3>\n\n\n\n<p><strong>\u4e92\u52d5\u6df1\u5ea6<\/strong>\uff1a\u505c\u7559\u6642\u9577\u3001\u4efb\u52d9\u5b8c\u6210\u7387\u3001UGC\u91cf\u3001\u5206\u4eab\u7387\u3002<\/p>\n\n\n\n<p><strong>\u8f49\u63db\u8207\u6210\u9577<\/strong>\uff1a\u5230\u5e97\/\u514c\u63db\u7387\u3001\u7dda\u4e0a\u8f49\u55ae\u7387\u3001\u5fa9\u8cfc\u7387\u3001<strong>CLV<\/strong>\u3001\u6703\u54e1\u5347\u7d1a\u7387\u3002<\/p>\n\n\n\n<p><strong>\u71df\u904b\u6548\u7387<\/strong>\uff1a3D\/\u5167\u5bb9\u7d20\u6750\u91cd\u7528\u7387\u3001\u7522\u88fd\u6642\u9593\u3001\u5ba2\u670d\u56de\u8986\u6642\u9593\u3002<strong>\u4fe1\u4efb\u8207\u5408\u898f<\/strong>\uff1a\u96b1\u79c1\u540c\u610f\u7387\u3001\u6295\u8a34\u7387\/\u8aa4\u89f8\u767c\u7387\u3001\u53ef\u53ca\u6027\u901a\u904e\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-2-1024x819.jpg\" alt=\"\" class=\"wp-image-304298\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-2-1024x819.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-2-300x240.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-2-768x614.jpg 768w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-2-1200x960.jpg 1200w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\u7279\u6027<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u884c\u92b76.0<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u884c\u92b75.0<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u6838\u5fc3\u5b9a\u7fa9<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u79d1\u6280\u70ba\u4eba\u6027\u670d\u52d9\uff1a<br>\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u8207 AI\/\u81ea\u52d5\u5316\uff0c\u5c07\u6d1e\u5bdf\u843d\u5730\u70ba\u7aef\u5230\u7aef\u500b\u4eba\u5316\u9ad4\u9a57\u8207\u53ef\u8861\u91cf\u6210\u9577\u3002<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6c89\u6d78\u5f0f\u3001\u5171\u5275\u3001\u865b\u5be6\u878d\u5408\uff1a<br>\u57285.0\u57fa\u790e\u4e0a\uff0c\u5c07\u4e92\u52d5\u5347\u7d1a\u70ba\u6c89\u6d78\u5f0f\u8207\u793e\u7fa4\u5171\u5275\uff0c\u8b93\u53c3\u8207\u8f49\u5316\u70ba\u71df\u6536\u8207\u5fe0\u8aa0\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u7b56\u7565\u7126\u9ede<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u3001\u9810\u6e2c\u6a21\u578b\u3001NBA\uff08Next Best Action\uff09\u3001\u5168\u901a\u8def\u65c5\u7a0b\u7de8\u6392\uff08journey orchestration\uff09<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u60c5\u611f\/\u60c5\u5883\u611f\u77e5\u3001NBX\uff08Next Best Experience\uff09\uff1b\u793e\u7fa4\u4efb\u52d9\u3001\u5fbd\u7ae0\u3001\u7a4d\u5206\uff1bUGC \u5171\u5275\u3001\u7dda\u4e0a\u5230\u7dda\u4e0b\u4e32\u63a5\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u95dc\u9375\u6280\u8853<\/td><td class=\"has-text-align-left\" data-align=\"left\">CDP\u3001\u6a5f\u5668\u5b78\u7fd2\u3001\u63a8\u85a6\u7cfb\u7d71\u3001\u52d5\u614b\u5b9a\u50f9\u3001\u884c\u92b7\u81ea\u52d5\u5316\u3001\u667a\u80fd\u5ba2\u670d\uff08Chatbot\u53caAgent Assist\uff09\u3001IoT\u8a0a\u865f\u3002<\/td><td class=\"has-text-align-left\" data-align=\"left\">AR\/VR\/MR\/\u6df7\u5408\u5be6\u5883\u3001\u5373\u66423D\u5f15\u64ce\u3001\u6578\u4f4d\u5b7f\u751f\u3001\u4f4d\u7f6e\/\u611f\u6e2c\u4e92\u52d5\u3001\u751f\u6210\u5f0f AI \u5167\u5bb9\u3001\u4e92\u52d5\u5e73\u53f0\uff08\u4efb\u52d9\u6216\u52f3\u7ae0\uff09\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u61c9\u7528\u5834\u666f<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u8d85\u500b\u4eba\u5316\u5167\u5bb9\u63a8\u85a6\u3001\u5ee3\u544a\u667a\u6167\u51fa\u50f9\u3001\u5ba2\u670d\u81ea\u52d5\u5316\u3001\u6d41\u5931\u9810\u8b66\u8207\u633d\u7559\u3001\u8de8\u6e20\u9053\u8a0a\u606f\u4e00\u81f4\u3002<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u865b\u64ec\u5c55\u9593\u3001\u8a66\u7a7f\u3001\u8a66\u99d5\uff1b\u6c89\u6d78\u5f0f\u5c0e\u89bd\u3001\u6d3b\u52d5\uff1bB2B\u7522\u54c1Demo\u3001\u865b\u64ec\u4efb\u52d9\uff08\u5230\u5e97\u514c\u63db\u3001\u6703\u54e1\u5347\u7d1a\uff09\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u5275\u9020\u50f9\u503c<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u63d0\u5347ROAS\u3001\u964d\u4f4eCAC\u3001\u7e2e\u77edTTV\u3001\u63d0\u5347CLV\u8207\u71df\u904b\u6548\u7387\u3002<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u5dee\u7570\u5316\u9ad4\u9a57\u8207\u53e3\u7891\u64f4\u6563\u3001\u63d0\u5347\u53c3\u8207\u8207\u8f49\u63db\u3001\u5275\u9020\u9ad4\u9a57\u71df\u6536\uff08\u9580\u7968\u3001\u865b\u64ec\u5546\u54c1\u3001\u8a02\u95b1\uff09\u3001\u63d0\u9ad8CLV\u3001\u5fa9\u8cfc\u3002<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\u554f\u984c\u8207\u6311\u6230<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u8cc7\u6599\u540c\u610f\u8207\u6cbb\u7406\u3001\u8ffd\u8e64\u8207\u5408\u898f\u3001\u8cc7\u6599\u54c1\u8cea\u96e3\u4ee5\u63a7\u5236\u3002<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u88dd\u7f6e\u666e\u53ca\u5ea6\u3001\u53ef\u53ca\u6027\u3001\u5167\u5bb9\u8207\u8cc7\u6599\u5b89\u5168\u6027\u3001\u88fd\u4f5c\u8207\u7dad\u904b\u6210\u672c\u3001\u6210\u6548\u6b78\u56e0\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E8%A1%8C%E9%8A%B760%E6%8C%91%E6%88%B0%EF%BC%9A%E9%A2%A8%E9%9A%AA%E5%9C%B0%E5%9C%96%E8%88%87%E5%AF%A6%E5%8B%99%E8%A7%A3%E6%96%B9\"><\/span><strong>\u4e09\u3001\u884c\u92b76.0\u6311\u6230\uff1a\u98a8\u96aa\u5730\u5716\u8207\u5be6\u52d9\u89e3\u65b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u884c\u92b76.0\u8207\u5143\u5b87\u5b99\u7684\u71b1\u6f6e\u80cc\u5f8c\u5b58\u5728\u8a31\u591a\u98a8\u96aa\u8207\u6311\u6230\u3002\u5c0d\u4f01\u696d\u800c\u8a00\uff0c\u76f2\u76ee\u6295\u5165\u5c0e\u81f4\u6210\u672c\u6d6a\u8cbb\uff0c\u56e0\u6b64\u7cbe\u6e96\u7684\u5e03\u5c40\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6210\u672c\u8207\u80fd\u529b\u9580\u6abb<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u98a8\u96aa\uff1a<\/strong>AI\u3001VR\u3001AR\u30013D\u7b49\u6280\u8853\u5c0e\u5165\uff0c\u8cc7\u7522\u88fd\u4f5c\u8207\u7dad\u904b\uff08\u5e73\u53f0\u6388\u6b0a\u3001\u88dd\u7f6e\u3001\u96f2\u7aef\u7b97\u529b\u3001\u4eba\u529b\uff09\u6210\u672c\u9ad8\uff1b\u4eba\u624d\u7f3a\u53e3\u5c0e\u81f4\u8a66\u932f\u6602\u8cb4\u3002<\/li>\n\n\n\n<li><strong>\u89e3\u65b9\uff1a<\/strong>\u5f9eMVP\/POC\u5c0f\u898f\u6a21\u8a66\u9ede\u958b\u59cb\uff0c\u5148\u9a57\u8b49\u5546\u696d\u5047\u8a2d\u8207\u589e\u91cf\u6210\u6548\uff08uplift\uff09\u3002\u5efa\u7acbTCO\uff08\u7e3d\u6301\u6709\u6210\u672c\uff09\u8207ROI\u5b88\u9580\u6a5f\u5236\uff1b\u4ee53D\u7d20\u6750\u91cd\u7528\u7387\u3001\u7522\u88fd\u6642\u9593\u505a\u6548\u7387 KPI\uff0c\u4e26\u63a1\u6df7\u5408\u5718\u968a\uff08\u5167\u5916\u90e8\u5354\u4f5c\uff09\u8207 \u958b\u653e\u6a19\u6e96\uff08\u5982 glTF\/WebXR\uff09\uff0c\u964d\u4f4e\u4f9b\u61c9\u5546\u9396\u5b9a\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6578\u64da\u96b1\u79c1\u8207\u5b89\u5168\u98a8\u96aa<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u98a8\u96aa\uff1a<\/strong>\u6c89\u6d78\u5f0f\u4e92\u52d5\u727d\u6d89\u66f4\u6df1\u5c64\u7684\u884c\u70ba\u8207\u751f\u7406\u8a0a\u865f\uff0c\u82e5\u7f3a\u4e4f\u6cbb\u7406\uff0c\u6613\u89f8\u6cd5\u6216\u50b7\u5bb3\u4fe1\u4efb\u3002<\/li>\n\n\n\n<li><strong>\u89e3\u65b9\uff1a<\/strong>\u96b1\u79c1\u7d0d\u5165\u8a2d\u8a08\uff08Privacy by Design, PbD\uff09\u5c07\u8cc7\u6599\u6700\u5c0f\u5316\u3001\u533f\u540d\u5316\/\u5047\u540d\u5316\u3001\u660e\u78ba\u540c\u610f\uff08Consent\uff09\u8207\u53ef\u64a4\u56de\uff0c\u540c\u6642\u516c\u958b\u8cc7\u6599\u4f7f\u7528\u653f\u7b56\u3001\u4fdd\u7559\u671f\u9650\u8207\u7b2c\u4e09\u65b9\u5206\u4eab\uff1b\u5c0e\u5165 DPIA\uff08\u8cc7\u6599\u4fdd\u8b77\u5f71\u97ff\u8a55\u4f30\uff09\uff1b\u5728\u5b89\u5168\u6027\u65b9\u9762\u52a0\u5165\u5b58\u53d6\u63a7\u7ba1\u3001\u7a3d\u6838\u8207\u52a0\u5bc6\uff1b\u4e26\u5efa\u7acb\u5152\u5c11\u4fdd\u8b77\u53ca\u5167\u5bb9\u5be9\u6838\u7684\u6a19\u6e96\u6d41\u7a0b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u6210\u6548\u8861\u91cf\u8207\u6b78\u56e0\u56f0\u96e3<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u98a8\u96aa\uff1a<\/strong>\u6c89\u6d78\u5f0f\u9ad4\u9a57\u8207\u793e\u7fa4\u5171\u5275\u591a\u70ba\u8edf\u6027\u6307\u6a19\uff0c\u8207\u92b7\u552e\u8f49\u5316\u65b7\u88c2\u3002<\/li>\n\n\n\n<li><strong>\u89e3\u65b9\uff1a<\/strong>\u4ee5NBX\uff08Next Best Experience\uff09\u6f0f\u6597\u5b9a\u7fa9\u53ef\u91cf\u5316\u7bc0\u9ede\uff0c\u4f8b\u5982\u505c\u7559\u6642\u9577\u5230\u4efb\u52d9\u5b8c\u6210\u3001\u5230\u5e97\/\u514c\u63db\u3001\u6210\u4ea4\/\u5fa9\u8cfc\u3002\u4e26\u5efa\u7acb\u591a\u9ede\u6b78\u56e0\u8207\u589e\u91cf\u5be6\u9a57\uff08Geo-Experiment\uff0fHoldout\uff09\uff0c\u4e32\u63a5CRM\/CDP\u8861\u91cfCLV\u3001\u6703\u54e1\u5347\u7d1a\u7387\u3002\u7d50\u5408UCG\u6bd4\u4f8b\u3001\u5206\u4eab\u7387\u3001\u793e\u7fa4\u8072\u91cf\u7b49\uff0c\u63d0\u4f9b\u5168\u8c8c\u5f0f\u7684\u6210\u6548\u8a55\u4f30\uff0c\u8b93\u5ba2\u6236\u6e05\u695a\u6bcf\u4e00\u4efd\u6295\u5165\u6240\u5e36\u4f86\u7684\u50f9\u503c\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u9ad4\u9a57\u53ca\u53ef\u53ca\u6027\uff08Accessibility\uff09<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u98a8\u96aa\uff1a<\/strong>\u88dd\u7f6e\u6ef2\u900f\u4e0d\u8db3\u3001\u6688\u7729\u8207\u8eab\u5fc3\u8ca0\u64d4\u3001\u6548\u80fd\u8207\u8f09\u5165\u6642\u9593\u5f71\u97ff\u7559\u5b58\u3002<\/li>\n\n\n\n<li><strong>\u89e3\u65b9\uff1a<\/strong>\u589e\u5f37<strong>\u8de8\u88dd\u7f6e\u5f8c\u63f4\uff0c<\/strong>\u5982\u4f7f\u7528AR Quick Look\u3001WebXR\u3001\u884c\u52d5\u72483D\u53ca\u5e73\u9762\u66ff\u4ee3\u8def\u5f91\uff0c\u4e26\u52a0\u5165\u904b\u52d5\u6307\u5f15\u8207\u53ef\u53ca\u6027\u898f\u7bc4\uff08\u66ff\u4ee3\u6587\u5b57\u3001\u5b57\u5e55\u3001\u975e\u624b\u52e2\u64cd\u4f5c\uff09\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5e73\u53f0\u788e\u7247\u5316\u8207\u6cbb\u7406<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u98a8\u96aa\uff1a<\/strong>\u5e73\u53f0\u898f\u5247\u5404\u7570\u3001\u8cc7\u6599\u8207\u8eab\u4efd\u4e0d\u53ef\u651c\u3001\u5171\u5275\u5167\u5bb9\u7684<strong>IP\u6388\u6b0a\u5206\u6f64\u6a21\u7cca<\/strong>\u3002<\/li>\n\n\n\n<li><strong>\u89e3\u65b9\uff1a<\/strong>\u8a02\u5b9a <strong>\u793e\u7fa4\u5171\u5275\u689d\u6b3e<\/strong>\uff08\u5167\u5bb9\u6388\u6b0a\u3001\u5be9\u6838\u3001\u5206\u6f64\uff09\u3001\u9055\u898f\u8655\u7f6e\u8207\u7533\u8a34\u6d41\u7a0b\uff0c\u53ca\u52a0\u5165<strong>\u8eab\u4efd\u8207\u6b0a\u76ca\u53ef\u651c\u539f\u5247<\/strong>\uff08\u6703\u54e1\u7b49\u7d1a\u3001\u5fbd\u7ae0\u3001\u9ede\u6578\u5728\u591a\u5e73\u53f0\u4e00\u81f4\uff09\uff0c\u540c\u6642\u8a2d \u5b9a<strong>\u9000\u51fa\u689d\u6b3e<\/strong>\u964d\u4f4e\u9396\u5b9a\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E5%85%83%E5%AE%87%E5%AE%99%E7%9A%84%E8%88%88%E8%B5%B7%E8%88%87%E8%A1%8C%E9%8A%B7%E8%AE%8A%E9%9D%A9%EF%BC%9A%E5%BE%9E%E6%B2%89%E6%B5%B8%E5%88%B0%E8%99%9B%E5%AF%A6%E8%9E%8D%E5%90%88\"><\/span><strong>\u56db\u3001\u5143\u5b87\u5b99\u7684\u8208\u8d77\u8207\u884c\u92b7\u8b8a\u9769\uff1a\u5f9e\u6c89\u6d78\u5230\u865b\u5be6\u878d\u5408<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5143\u5b87\u5b99\u662f\u4e00\u500b\u878d\u5408\u865b\u64ec\u73fe\u5be6\uff08VR\uff09\u3001\u589e\u5f37\u73fe\u5be6\uff08AR\uff09\u548c\u6df7\u5408\u5be6\u5883\uff08MR\uff09\u8207\u5373\u6642 3D 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class=\"wp-block-list\">\n<li><strong>\u6c89\u6d78\u5f0f\u54c1\u724c\u9ad4\u9a57\uff1a<\/strong>\u5efa\u7f6e\u865b\u64ec\u65d7\u8266\u5e97\u3001\u7522\u54c1\u60c5\u5883\u6a21\u64ec\uff0c\u8b93\u7528\u6236\u9ad4\u9a57\u5728\u865b\u64ec\u7a7a\u9593\u9032\u884c\u8a66\u7a7f\u3001\u8a66\u7528\uff0c\u7e2e\u77ed\u5f9e\u8a8d\u77e5\u5230\u6c7a\u7b56\u7684\u8ddd\u96e2\uff0c\u63d0\u5347\u53c3\u8207\u5ea6\u8207\u8f49\u63db\u7387\u3002<\/li>\n\n\n\n<li><strong>\u865b\u64ec\u5546\u5e97\u8207\u6578\u4f4d\u5546\u54c1\uff1a<\/strong>\u5728\u5143\u5b87\u5b99\u4e2d\u958b\u8a2d\u865b\u64ec\u5546\u5e97\u8ca9\u552e\u6578\u4f4d\u5546\u54c1\uff08\u53ef\u542bNFT\u4f5c\u70ba\u6b0a\u76ca\u8207\u7a00\u7f3a\u6027\u7684\u6191\u8b49\uff09\uff0c\u4e32\u63a5\u6703\u54e1\u7b49\u7d1a\u8207\u5c08\u5c6c\u6b0a\u76ca\u3002<\/li>\n\n\n\n<li><strong>\u865b\u5be6\u6574\u5408\uff08Phygital\uff09\uff1a<\/strong>AR\u8207MR\u6280\u8853\u5c07\u865b\u64ec\u4e16\u754c\u8207\u73fe\u5be6\u7d50\u5408\u3002AR\u6ffe\u93e1\u3001\u865b\u64ec\u8a66\u7a7f\u3001\u5230\u5e97\u89e3\u9396\u4efb\u52d9\u8207\u514c\u63db\u7b49\u61c9\u7528\uff0c\u6253\u7834\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u754c\u7dda\u3002<\/li>\n\n\n\n<li><strong>\u793e\u7fa4\u6d3b\u52d5\u8207\u5171\u5275\uff1a<\/strong>\u8209\u8fa6\u865b\u64ec\u767c\u4f48\u6703\u3001\u4efb\u52d9\u96c6\u9ede\u3001UGC 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Voice\uff09\u3001\u597d\u611f\u5ea6\u8abf\u67e5\u3002<\/p>\n\n\n\n<p><strong>\u6548\u7387<\/strong>\uff1a3D\u7d20\u6750\u91cd\u7528\u7387\u3001\u5167\u5bb9\u7522\u88fd\u6642\u9593\u3001\u5ba2\u670d\u56de\u61c9\u6642\u9593\u8207\u81ea\u52d5\u5316\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u60c5\u5883\u6700\u9069\u5408\u5c0e\u5165\uff1f<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u53d7\u773e\u88dd\u7f6e\u666e\u53ca\u5ea6\u9ad8\uff08\u884c\u52d5AR\u3001\u982d\u6234\u5f0f\u88dd\u7f6e\u6216\u904a\u6232\u5e73\u53f0\u6ef2\u900f\uff09\u3002<\/li>\n\n\n\n<li>\u7522\u54c1\u9ad8\u5ea6\u8996\u89ba\u5316\u3001\u9700\u8981\u60c5\u5883\u5316\u5c55\u793a\uff08\u6642\u5c1a\u3001\u7f8e\u599d\u3001\u5bb6\u5c45\u3001\u6c7d\u8eca\u3001\u65c5\u904a\u3001B2B \u8a2d\u5099 Demo\uff09\u3002<\/li>\n\n\n\n<li>\u6709\u660e\u78ba\u8f49\u63db\u7bc0\u9ede\uff08\u9810\u8cfc\u3001\u5230\u5e97\u3001\u6703\u54e1\u5347\u7d1a\uff09\u8207\u53ef\u91cf\u5316\u5be6\u9a57\u8a2d\u8a08\uff08A\/B\u3001Holdout\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-3.jpg\" alt=\"\" class=\"wp-image-304335\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-3.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-3-300x300.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-3-150x150.jpg 150w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-3-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA%E6%B4%9E%E5%AF%9F%EF%BC%9AZ%E4%B8%96%E4%BB%A3%E8%88%87Alpha%E4%B8%96%E4%BB%A3\"><\/span><strong>\u4e94\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u6d1e\u5bdf\uff1aZ\u4e16\u4ee3\u8207Alpha\u4e16\u4ee3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z\u4e16\u4ee3\uff08Gen Z\uff09\uff1a\u771f\u5be6\u3001\u6548\u7387\u3001\u53c3\u8207<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u95dc\u9375\u7279\u5fb5\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6578\u4f4d\u539f\u751f\u3001\u8de8\u5e73\u53f0\u5438\u6536\u8cc7\u8a0a\uff0c\u6ce8\u610f\u529b\u77ed\u3001\u5207\u63db\u5feb\u3002<\/li>\n\n\n\n<li>\u5c0d\u54c1\u724c\u771f\u5be6\u6027\u8207\u50f9\u503c\u89c0\u9ad8\u5ea6\u654f\u611f\uff0c\u504f\u597d\u53ef\u88ab\u9a57\u8b49\u7684\u627f\u8afe\uff08\u4f9b\u61c9\u93c8\u900f\u660e\u3001\u6c38\u7e8c\u4f5c\u70ba\uff09\u3002<\/li>\n\n\n\n<li>\u671f\u5f85\u500b\u4eba\u5316\u5167\u5bb9\u8207\u9ad4\u9a57\uff0c\u800c\u975e\u5927\u773e\u8a0a\u606f\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6709\u6548\u7b56\u7565\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u771f\u5be6\u6027\u8cc7\u7522\uff1a<\/strong>\u767c\u5e03\u300a\u793e\u6703\u5f71\u97ff\u529b\u5831\u544a\u300b\u8207\u4f9b\u61c9\u93c8\u900f\u660e\u9801\uff0c\u5efa\u7acb\u53ef\u7a3d\u6838\u8b49\u64da\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u9a45\u52d5\u500b\u4eba\u5316\uff1a<\/strong>\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\/CDP\u63a8\u85a6\u5167\u5bb9\u8207\u5546\u54c1\uff08NBA\uff1aNext Best Action\uff09\u3002<\/li>\n\n\n\n<li><strong>\u77ed\u683c\u5f0f\u8207\u5f37\u8996\u89ba\uff1a\u5982\u77ed\u5f71\u97f3\u3001\u9650\u6642\u52d5\u614b\u3001\u5373\u6642\u4e92\u52d5\u76f4\u64ad\uff0c\u5c07\u8a0a\u606f\u6fc3\u7e2e\u5230\u6700\u77ed\u8def\u5f91\uff0c\u5feb\u901f\u50b3\u9054\u91cd\u9ede\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5efa\u8b70KPI\uff1a<\/strong><\/h4>\n\n\n\n<p>CTR\/CVR\u3001\u89c0\u770b\u5b8c\u6210\u7387\u3001\u4e92\u52d5\u7387\uff08\u7559\u8a00\/\u5206\u4eab\/\u6536\u85cf\uff09\u3001\u54c1\u724c\u8a18\u61b6\u5ea6\u3001\u5fc3\u4f54\u7387\u3001\u6703\u54e1\u8a3b\u518a\u8207\u9996\u8cfc\u8f49\u63db\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-4.jpg\" alt=\"\" class=\"wp-image-304346\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-4.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-4-300x300.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-4-150x150.jpg 150w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-4-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Alpha \u4e16\u4ee3\uff08Gen Alpha\uff09\uff1a\u6c89\u6d78\u3001\u904a\u6232\u5316\u3001\u5373\u6642<\/strong><\/h3>\n\n\n\n<p>\u591a\u70ba\u5152\u5c11\u7528\u6236\uff0c\u52d9\u5fc5\u9075\u5faa\u5728\u5730\u5152\u5c11\/\u96b1\u79c1\u6cd5\u898f\uff08\u5982\u5bb6\u9577\u540c\u610f\u3001\u8cc7\u6599\u6700\u5c0f\u5316\u3001\u5167\u5bb9\u5206\u7d1a\uff09\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u95dc\u9375\u7279\u5fb5\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u5e7c\u63a5\u89f8\u884c\u52d5\u88dd\u7f6e\u8207\u904a\u6232\u751f\u614b\uff0c\u6578\u4f4d\u8cc7\u7522\u8207\u8eab\u5206\u8a8d\u540c\u91cd\u8981\u3002<\/li>\n\n\n\n<li>\u504f\u597d\u53ef\u300c\u73a9\u300d\u8207\u300c\u63a2\u7d22\u300d\u7684\u5167\u5bb9\uff0c\u8ffd\u6c42\u5373\u6642\u4e92\u52d5\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6709\u6548\u7b56\u7565\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6c89\u6d78\u5f0f\/\u904a\u6232\u5316\u9ad4\u9a57\uff1a<\/strong>AR \u8a66\u7a7f\u3001AR \u5c0e\u89bd\u3001\u4e92\u52d5\u5f0f\u4efb\u52d9\uff08NBX\uff1aNext Best Experience\uff09\u3002<\/li>\n\n\n\n<li><strong>\u6578\u4f4d\u8cc7\u7522\u7b56\u7565\uff1a<\/strong>\u865b\u64ec\u670d\u98fe\u3001\u904a\u6232\u9053\u5177\u3001\u6536\u85cf\u5fbd\u7ae0\uff08\u5fc5\u8981\u6642\u4ee5NFT\u4f5c\u70ba\u6b0a\u76ca\u6191\u8b49\uff0c\u907f\u514d\u904e\u5ea6\u91d1\u878d\u5316\uff09\u3002<\/li>\n\n\n\n<li><strong>\u793e\u7fa4\u5373\u6642\u4e92\u52d5\uff1a<\/strong>\u76f4\u64ad\u5c0e\u8cfc\u3001\u865b\u64ec\u5546\u5e97\u5c0e\u89bd\u3001\u5bb6\u9577\/\u7167\u8b77\u8005\u5171\u540c\u53c3\u8207\u6a5f\u5236\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5efa\u8b70KPI\uff1a<\/strong><\/h4>\n\n\n\n<p>\u505c\u7559\u6642\u9577\u3001\u4efb\u52d9\u5b8c\u6210\u7387\u3001UGC \u6bd4\u4f8b\u3001\u540c\u6642\u5728\u7dda\u5cf0\u503c\u3001\u5230\u5e97\/\u514c\u63db\u7387\u3001\u5fa9\u8cfc\u7387\u3001CLV\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5171\u901a\u8a2d\u8a08\u539f\u5247<\/strong><\/h3>\n\n\n\n<p>\u70ba\u4e86\u61c9\u5c0d\u6b64\u4e00\u8b8a\u9769\uff0c\u4f01\u696d\u61c9\u8003\u616e\u4ee5\u4e0b\u6230\u7565\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u865b\u5be6\u878d\u5408\uff08Phygital\uff09\uff1a<\/strong>\u7dda\u4e0a\u4e92\u52d5\u3001\u5230\u5e97\/\u96fb\u5546\u514c\u63db \u3001\u6703\u54e1\u5347\u7d1a\uff0c\u5f62\u6210\u53ef\u8861\u91cf\u9589\u74b0\u3002<\/li>\n\n\n\n<li><strong>\u5148\u50f9\u503c\u89c0\u3001\u5f8c\u884c\u92b7\u8a71\u8853<\/strong>\uff1a\u4f01\u696d\u63d0\u51fa\u53ef\u9a57\u8b49\u7684\u6c38\u7e8c\u8207\u516c\u76ca\u4f5c\u70ba\u3002<\/li>\n<\/ol>\n\n\n\n<p><strong>\u96b1\u79c1\u8207\u6cbb\u7406<\/strong>\uff1a\u660e\u78ba\u540c\u610f\u3001\u8cc7\u6599\u6700\u5c0f\u5316\u3001\u5152\u5c11\u4fdd\u8b77\u3001\u53ef\u53ca\u6027\u8a2d\u8a08\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-5.jpg\" alt=\"\" class=\"wp-image-304354\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-5.jpg 1024w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-5-300x300.jpg 300w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-5-150x150.jpg 150w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-5-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AD%E3%80%81%E6%8A%80%E8%A1%93%E7%94%9F%E6%85%8B%E8%88%87%E5%B9%B3%E5%8F%B0%E6%AF%94%E8%BC%83\"><\/span><strong>\u516d\u3001\u6280\u8853\u751f\u614b\u8207\u5e73\u53f0\u6bd4\u8f03<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meta\uff5cHorizon Worlds<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5b9a\u4f4d\u8207\u53d7\u773e<\/strong><\/h4>\n\n\n\n<p>\u4ee5 VR \u793e\u4ea4\u70ba\u6838\u5fc3\u7684\u6c89\u6d78\u5f0f\u5e73\u53f0\uff1b\u5f37\u8abf\u5373\u6642\u4e92\u52d5\u3001\u591a\u4eba\u6d3b\u52d5\u8207Avatar\u8eab\u4efd\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u884c\u92b7\u6a21\u5f0f<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6c89\u6d78\u5f0f\u54c1\u724c\u9ad4\u9a57\uff1a<\/strong>\u865b\u64ec\u5c55\u9928\u3001\u7522\u54c1\u767c\u8868\u3001\u4efb\u52d9\u578b\u4e92\u52d5\u904a\u6232\uff08\u904a\u6232\u5316\u8a2d\u8a08\uff09\u3002<\/li>\n\n\n\n<li><strong>\u5c0e\u6d41\u8207\u8d0a\u52a9\uff1a<\/strong>\u7d50\u5408Meta\u751f\u614b\uff08Facebook\/Instagram\/\u793e\u7fa4\uff09\u505a\u53d7\u773e\u6295\u653e\u8207\u6d3b\u52d5\u5c0e\u6d41\uff1b\u8d0a\u52a9\u71b1\u9580\u4e16\u754c\/\u6d3b\u52d5\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5546\u696d\u50f9\u503c\u8207KPI<\/strong><\/h4>\n\n\n\n<p>\u53c3\u8207\u5ea6\uff08\u505c\u7559\u6642\u9577\u3001\u540c\u6642\u5728\u7dda\uff09\u3001\u4e92\u52d5\u7387\u3001\u6d3b\u52d5\u5831\u540d\/\u5165\u5834\u3001\u5c0e\u6d41\u8f49\u55ae\u7387\u3001\u6703\u54e1\u8a3b\u518a\u8207\u7559\u5b58\u3001\u54c1\u724c\u8a18\u61b6\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decentraland\uff5c\u53bb\u4e2d\u5fc3\u5316\u865b\u64ec\u4e16\u754c<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5b9a\u4f4d\u8207\u53d7\u773e<\/strong><\/h4>\n\n\n\n<p>\u53bb\u4e2d\u5fc3\u5316\u3001\u8cc7\u7522\u53ef\u64c1\u6709\u8207\u4ea4\u6613\u7684\u865b\u64ec\u4e16\u754c\uff1b\u7528\u6236\u504f\u5411\u52a0\u5bc6\u793e\u7fa4\u8207\u5275\u4f5c\u8005\u8207\u611b\u597d\u8005\u70ba\u4e3b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u884c\u92b7\u505a\u6cd5\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u571f\u5730\u958b\u767c\u8207\u54c1\u724c\u7a7a\u9593\uff1a<\/strong>\u8cfc\u7f6e\/\u79df\u7528\u5730\u584a\uff0c\u5efa\u8a2d\u65d7\u8266\u5e97\u3001\u6c89\u6d78\u5f0f\u5c55\u9593\u8207\u6d3b\u52d5\u5834\u9928\u3002<\/li>\n\n\n\n<li><strong>\u6578\u4f4d\u5546\u54c1\u8207\u6b0a\u76ca\uff1a<\/strong>\u8ca9\u552e\u9650\u91cf\u6578\u4f4d\u5546\u54c1\uff08\u53ef\u642d\u914dNFT\u4f5c\u70ba\u6b0a\u76ca\/\u7a00\u7f3a\u6027\u6191\u8b49\uff09\uff0c\u8207\u5be6\u9ad4\u5546\u54c1\/\u6703\u54e1\u798f\u5229\u9023\u52d5\u3002<\/li>\n\n\n\n<li><strong>\u4efb\u52d9\u6d3b\u52d5\u8207\u6578\u64da\u6d1e\u5bdf\uff1a<\/strong>\u5c0b\u5bf6\/\u95d6\u95dc\u6a5f\u5236\u8490\u96c6\u4e92\u52d5\u8a0a\u865f\uff0c\u505a\u500b\u4eba\u5316\u63a8\u85a6\u8207\u518d\u884c\u92b7\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5546\u696d\u50f9\u503c\u8207 KPI<\/strong><\/h4>\n\n\n\n<p>\u9032\u5834\/\u5b8c\u6210\u4efb\u52d9\u4eba\u6578\u3001UGC\/\u5206\u4eab\u91cf\u3001NFT\/\u6578\u4f4d\u5546\u54c1\u92b7\u552e\u3001\u5be6\u9ad4\u514c\u63db\u7387\u3001\u6703\u54e1\u5347\u7d1a\u3001\u54c1\u724c\u8072\u91cf\uff08SOV\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Roblox\uff5cUGC \u9ad4\u9a57\u8207\u904a\u6232\u5316\u751f\u614b<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5b9a\u4f4d\u8207\u53d7\u773e<\/strong><\/h4>\n\n\n\n<p>\u4ee5<strong>UGC\uff08User-Generated Content\uff09<\/strong>\u70ba\u6838\u5fc3\u7684\u9f90\u5927\u9ad4\u9a57\u5e73\u53f0\uff1b\u53d7\u773e\u4ee5\u5e74\u8f15\u7684Z\u4e16\u4ee3\u8207 Alpha\u4e16\u4ee3\u70ba\u4e3b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u884c\u92b7\u505a\u6cd5\uff1a<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u54c1\u724c\u4e3b\u984c\u4e16\u754c\u8207\u904a\u6232\uff1a<\/strong>\u6253\u9020\u5c08\u5c6c\u73a9\u6cd5\u8207\u4efb\u52d9\uff0c\u5c07\u7522\u54c1\u6545\u4e8b\u8f49\u70ba\u53ef\u73a9\u9ad4\u9a57\uff08\u865b\u5be6\u4efb\u52d9\/\u5230\u5e97\u514c\u63db\uff09\u3002<\/li>\n\n\n\n<li><strong>\u865b\u64ec\u5546\u54c1\uff1a<\/strong>\u8ca9\u552e\u54c1\u724c\u670d\u98fe\/\u9053\u5177\uff0c\u7d50\u5408\u6d3b\u52d5\u5fbd\u7ae0\u8207\u6392\u884c\u699c\u6a5f\u5236\u3002<\/li>\n\n\n\n<li><strong>\u8207\u793e\u7fa4\u5275\u4f5c\u8005\u5408\u4f5c\uff1a<\/strong>\u54c1\u724c\u53ef\u4ee5\u900f\u904e\u8207\u5275\u4f5c\u8005\u5408\u4f5c\uff0c\u5171\u540c\u8a2d\u8a08\u5c08\u5c6c\u7684\u904a\u6232\u53ca\u9ad4\u9a57\u3002\u9664\u53ef\u4ee5\u964d\u4f4e\u958b\u767c\u6210\u672c\u5916\uff0c\u9084\u53ef\u4ee5\u501f\u52a9\u5275\u4f5c\u8005\u7684\u5f71\u97ff\u529b\uff0c\u6253\u901a\u4e0d\u540c\u65cf\u7fa4\u3002<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5546\u696d\u50f9\u503c\u8207 KPI<\/strong><\/h4>\n\n\n\n<p>\u65e5\u6d3b\u8000\u5ea6\u3001\u540c\u6642\u5728\u7dda\u5cf0\u503c\u3001\u7559\u5b58\u8207\u56de\u8a2a\u3001\u4efb\u52d9\u5b8c\u6210\u7387\u3001\u865b\u64ec\u5546\u54c1\u92b7\u552e\u3001\u5c0e\u6d41\u8f49\u63db\u3001\u54c1\u724c\u597d\u611f\u8207\u53e3\u7891\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%83%E3%80%81%E5%85%83%E5%AE%87%E5%AE%99%E6%99%82%E4%BB%A3%E7%9A%84%E6%9C%AA%E4%BE%86%E8%B6%A8%E5%8B%A2%EF%BC%9A%E6%B2%89%E6%B5%B8%E3%80%81%E4%BA%92%E5%8B%95%E3%80%81%E8%99%9B%E5%AF%A6%E6%95%B4%E5%90%88\"><\/span><strong>\u4e03\u3001\u5143\u5b87\u5b99\u6642\u4ee3\u7684\u672a\u4f86\u8da8\u52e2\uff1a\u6c89\u6d78\u3001\u4e92\u52d5\u3001\u865b\u5be6\u6574\u5408<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5143\u5b87\u5b99\u4e0d\u53ea\u662f\u79d1\u5e7b\u6982\u5ff5\uff0c\u66f4\u662f\u7531AR\u3001VR\u3001MR\uff08\u6df7\u5408\u5be6\u5883\uff09\u3001\u5373\u66423D\u8207\u5275\u4f5c\u8005\u793e\u7fa4\u7d93\u6fdf\u7d44\u6210\u7684\u6c89\u6d78\u5f0f\u5834\u57df\u3002\u884c\u92b7\u6b63\u5f9e\u6578\u64da\u8207\u81ea\u52d5\u5316\u76845.0\u8d70\u5411\u6c89\u6d78\u8207\u5171\u5275\u76846.0\uff0c\u4ee5\u53ef\u9ad4\u9a57\u3001\u53ef\u53c3\u8207\u3001\u53ef\u4ea4\u6613\u7684\u65b9\u5f0f\uff0c\u91cd\u5851\u54c1\u724c\u8207\u9867\u5ba2\u7684\u95dc\u4fc2\uff0c\u4e26\u4ee5\u53ef\u8861\u91cf\u6307\u6a19\u843d\u5730\u3002<\/p>\n\n\n\n<p>\u70ba\u5728\u5143\u5b87\u5b99\u6642\u4ee3\u638c\u63e1\u7af6\u722d\u512a\u52e2\uff0c\u4f01\u696d\u9700\u5f9e\u4ee5\u4e0b\u4e09\u5927\u9762\u5411\u9032\u884c\u8d85\u524d\u90e8\u7f72\uff1a<\/p>\n\n\n\n<p><strong>1. \u7b56\u7565\u6027\u6295\u8cc7\u300c\u6c89\u6d78\u5f0f\u300d\u6280\u8853\u57fa\u790e\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f9e\u89c0\u770b\u5230\u9ad4\u9a57\uff1a<\/strong>\u900f\u904eVR\/AR\/MR\u6280\u8853\u8207<strong>WebXR<\/strong>\u964d\u4f4e\u9580\u6abb\uff0c\u8b93\u7528\u6236\u53ef\u76f4\u63a5\u5728\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>3D\u5167\u5bb9\u4f9b\u61c9\u93c8\uff1a<\/strong>\u5efa\u7acb3D\u7d20\u6750\u5eab\uff08glTF\/ USD \u7b49\u958b\u653e\u683c\u5f0f\uff09\u3001PBR \u898f\u7bc4\u8207\u91cd\u7528\u6d41\u7a0b\u3002<\/li>\n\n\n\n<li><strong>\u6253\u9020\u865b\u64ec\u8cc7\u7522\uff1a<\/strong>\u54c1\u724c\u5229\u7528web3.0\u6280\u8853\uff0c\u958b\u767c\u5c08\u5c6cNFT\uff0c\u865b\u64ec\u5730\u7522\u3001\u6578\u4f4d\u6536\u85cf\u54c1\u7b49\u3002\u4e0d\u50c5\u80fd\u589e\u52a0\u984d\u5916\u6536\u5165\uff0c\u66f4\u80fd\u9023\u7d50\u793e\u7fa4\uff0c\u57f9\u990a\u5fe0\u8aa0\u5ea6\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u6253\u9020\u300c\u4e92\u52d5\u5f0f\u300d\u5143\u5b87\u5b99\u884c\u92b7\u751f\u614b\u5708\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5f9e\u300c\u5ee3\u544a\u300d\u5230\u300c\u6d3b\u52d5\/\u4efb\u52d9\u300d\uff1a<\/strong>\u865b\u64ec\u767c\u8868\u6703\u3001\u6c89\u6d78\u5f0f\u5c55\u89bd\u3001\u60c5\u5883\u9ad4\u9a57\u3001\u4efb\u52d9\u96c6\u9ede\u6216\u4e92\u52d5\u5f0f\u904a\u6232\uff0c\u5c0e\u5165NBX\uff08Next Best Experience\uff09 \u6f0f\u6597\uff0c\u8b93\u6d88\u8cbb\u8005\u5f9e\u88ab\u52d5\u63a5\u6536\u8005\u8f49\u8b8a\u70ba\u4e3b\u52d5\u53c3\u8207\u8005\u3002<\/li>\n\n\n\n<li><strong>\u865b\u5be6\u6574\u5408\uff08Phygital\uff09\uff1a<\/strong>\u5728\u5143\u5b87\u5b99\u4e2d\u8a2d\u7acb\u54c1\u724c\u64da\u9ede\uff0c\u8b93\u6d88\u8cbb\u8005\u96a8\u6642\u9020\u8a2a\uff0c\u4e26\u900f\u904e\u865b\u64ec\u8a66\u7a7f\u3001\u865b\u64ec\u8cfc\u7269\u7b49\u529f\u80fd\uff0c\u5c07\u7dda\u4e0a\u9ad4\u9a57\u7121\u7e2b\u929c\u63a5\u5230\u5be6\u9ad4\u6d88\u8cbb\u6216\u514c\u63db\u3001\u6703\u54e1\u5347\u7d1a\u7b49\uff0c\u5f62\u6210\u53ef\u91cf\u5316\u7684\u9589\u74b0\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u57f9\u80b2\u300c\u8de8\u9818\u57df\u300d\u5c08\u696d\u4eba\u624d\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u624d\u7248\u5716\uff1a<\/strong>3D\/\u4e92\u52d5\u8a2d\u8a08\u3001Unity\/Unreal\/Web\u6280\u8853\u3001\u8cc7\u6599\u79d1\u5b78\u3001\u6210\u9577\u4f01\u5283\u3001\u793e\u7fa4\u8207\u5275\u4f5c\u8005\u904b\u71df\u3002<\/li>\n\n\n\n<li><strong>\u904b\u4f5c\u65b9\u5f0f\uff1a<\/strong>\u6253\u9020\u4e00\u652f\u5305\u542b\u884c\u92b7\u3001\u6280\u8853\u3001\u548c\u5275\u610f\u8207\u6cd5\u52d9\u4eba\u54e1\u7d44\u6210\u7684\u8de8\u90e8\u9580\u5718\u968a\uff0c\u5c08\u6ce8\u65bc\u5143\u5b87\u5b99\u958b\u767c\u7684\u5c08\u6848\u57f7\u884c\u3002\u4e5f\u53ef\u4ee5\u5efa\u7acb\u826f\u597d\u7684\u8de8\u90e8\u9580\u6e9d\u901a\u7cfb\u7d71\uff0c\u4ee5\u4fbf\u8a0a\u606f\u7684\u50b3\u905e\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u884c\u92b7\u5f9e 5.0 \u5411 6.0 \u7684\u6f14\u9032\uff0c\u6a19\u8a8c\u8457\u79d1\u6280\u8207\u884c\u92b7\u7684\u6df1\u5ea6\u878d\u5408\u3002\u5143\u5b87\u5b99\u7684\u672a\u4f86\u6f5b\u529b\u7121\u53ef\u9650\u91cf\uff0c\u800c\u5176\u6838\u5fc3\u50f9\u503c\u5728\u65bc\u300c\u9ad4\u9a57\u300d\u3002 \u4f01\u696d\u82e5\u80fd\u63d0\u524d\u4f48\u5c40\uff0c\u5c07\u884c\u92b7\u7b56\u7565\u5f9e\u300c\u50b3\u905e\u8a0a\u606f\u300d\u63d0\u5347\u81f3\u300c\u5275\u9020\u9ad4\u9a57\u300d\uff0c\u4fbf\u80fd\u5728\u9019\u5834\u6578\u4f4d\u8f49\u578b\u4e2d\uff0c\u4f54\u64da\u9818\u5148\u5730\u4f4d\uff0c\u5be6\u73fe\u54c1\u724c\u7684\u6c38\u7e8c\u6210\u9577\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-6-683x1024.jpg\" alt=\"\" class=\"wp-image-304362\" srcset=\"https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-6-683x1024.jpg 683w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-6-200x300.jpg 200w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-6-768x1152.jpg 768w, https:\/\/www.adnex.com.tw\/blog\/wp-content\/uploads\/2025\/09\/image-1-6.jpg 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AB%E3%80%81AI%E7%B5%90%E5%90%88%E8%A1%8C%E9%8A%B7%EF%BC%9A%E5%AF%A6%E6%88%B0%E6%A1%88%E4%BE%8B\"><\/span><strong>\u516b\u3001AI\u7d50\u5408\u884c\u92b7\uff1a\u5be6\u6230\u6848\u4f8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\uff0c\u54c1\u724c\u5c07\u4eba\u5de5\u667a\u6167\uff08AI\uff09\u904b\u7528\u5728\u884c\u92b7\u672c\u8eab\uff0c\u5f9e\u884c\u92b7\u5167\u5bb9\u5275\u4f5c\uff0c\u5230\u7d50\u5408\u4eba\u5de5\u667a\u6167\uff0c\u9032\u884c\u591a\u6e20\u9053\u7684\u6574\u5408\u884c\u92b7\u3002\u9019\u4e0d\u50c5\u662f\u8da8\u52e2\uff0c\u66f4\u662f\u4f01\u696d\u63d0\u5347\u6548\u7387\uff0c\u5275\u9020\u5dee\u7570\u5316\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5167\u5bb9\u751f\u6210\u8207\u5275\u610f\u61c9\u7528\uff08GenAI for Creative\uff09<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6587\u6848\u8207\u8996\u89ba\u3001\u5f71\u7247\u751f\u6210\uff1a<\/strong>\u4ee5\u751f\u6210\u5f0fAI\u5feb\u901f\u7522\u751f\u591a\u7248\u672c\u7d20\u6750\uff0c\u914d\u5408A\/B\u6e2c\u8a66\u8207\u54c1\u724c\u5be9\u6838\u6d41\u7a0b\uff08tone of voice \u5b88\u9580\u3001\u6cd5\u52d9\/\u7248\u6b0a\u6aa2\u6838\uff09\u3002<\/li>\n\n\n\n<li><strong>\u9577\u9752\u5167\u5bb9\u7684AI\u5f37\u5316<\/strong>\uff1a\u5c07\u820a\u5167\u5bb9\u6458\u8981\u3001\u5728\u5730\u5316\u3001\u6539\u5beb\u70ba\u77ed\u5f71\u97f3\u8173\u672c\uff0c\u7e2e\u77ed\u88fd\u4f5c\u5468\u671f\u3002<\/li>\n\n\n\n<li><strong>\u4ee3\u8868\u6848\u4f8b\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u4e32\u6d41\u5e73\u53f0Netflix\u300aDeep Fake Love\u300b\u5c07deepfake \u6280\u8853\u5c0e\u5165\u5be6\u5883\u7bc0\u76ee\uff0c\u5c55\u73fe\u51faAI\u5f71\u50cf\u5728\u5167\u5bb9\u88fd\u4f5c\u8207\u6558\u4e8b\u4e0a\u7684\u53ef\u884c\u6027\u3002\u540c\u6a23\u5730\uff0c\u53f0\u7063\u671d\u65e5\u5564\u9152\u4e5f\u900f\u904eAI\u5716\u50cf\u548c\u771f\u5be6\u7167\u7247\u7684\u7d50\u5408\uff0c\u5728\u793e\u7fa4\u4e0a\u767c\u8d77\u731c\u8b0e\u6d3b\u52d5\uff0c\u6210\u529f\u5275\u9020\u51fa\u8a71\u984c\u3002<\/li>\n\n\n\n<li><strong>Amazon Ads<\/strong>\u63d0\u4f9b\u751f\u6210\u5f0f\u7d20\u6750\u5de5\u5177\uff08\u5982 AI Creative Studio\/Video Generator\uff09\uff0c\u5354\u52a9\u54c1\u724c\u5feb\u901f\u7522\u51fa\u8de8\u7248\u4f4d\u7d20\u6750\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u52d5\u614b\u5ee3\u544a\u8207\u500b\u4eba\u5316\u6295\u653e\uff08AI for Media\uff09<\/strong><\/h3>\n\n\n\n<p>\u4ee5\u6a5f\u5668\u5b78\u7fd2\u9032\u884c\u51fa\u50f9\u8207\u53d7\u773e\u64f4\u5c55\uff1b\u751f\u6210\u5f0f AI \u81ea\u52d5\u7522\u751f\u5e73\u53f0\u9069\u914d\u7d20\u6750\uff1b\u591a\u9ede\u6b78\u56e0\u8207 <strong>Holdout<\/strong> \u9a57\u8b49\u589e\u91cf\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ee3\u8868\u6848\u4f8b<\/strong>\uff1aAmazon Ads \u7684 AI \u751f\u6210\u5de5\u5177\u80fd\u5373\u6642\u7522\u51fa\u591a\u5834\u666f\u5f71\u7247\uff0c\u4e26\u8f14\u52a9\u512a\u5316\u6295\u653e\u6210\u6548\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u667a\u6167\u5316\u670d\u52d9\u8207\u8d85\u500b\u4eba\u5316\uff08AI for CRM\/Engagement\uff09<\/strong><\/h3>\n\n\n\n<p>\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u7d50\u5408AI\u5efa\u6a21\u63a8\u7b97 NBA\uff08Next Best Action\uff09\uff0c\u5728\u5c0d\u7684\u6642\u523b\u63a8\u64ad\u5c0d\u7684\u512a\u60e0\u6216\u5167\u5bb9\uff1b\u5ba2\u670d\u4ee5Chatbot\u8207Agent Assist\u5354\u4f5c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ee3\u8868\u6848\u4f8b\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u500b\u4eba\u5316\u884c\u92b7\uff1a<\/strong>\u661f\u5df4\u514b\u85c9\u7531AI\u5206\u6790\u6d88\u8cbb\u6a21\u5f0f\uff0c\u7cbe\u6e96\u9810\u6e2c\u9867\u5ba2\u504f\u597d\uff0c\u4e26\u80fd\u5920\u53ca\u6642\u63a8\u64ad\u5c08\u5c6c\u512a\u60e0\uff0c\u6709\u6548\u63d0\u5347\u56de\u8cfc\u7387\u3002\u9019\u80cc\u5f8c\u7684\u5354\u540c\u904e\u6ffe\u6280\u8853\u6b63\u662f\u5e97\u5546\u5e73\u53f0\u300c\u731c\u4f60\u559c\u6b61\u300d\u7684\u529f\u80fd\u57fa\u790e\u3002\u6839\u64da\u7528\u6236\u7684\u700f\u89bd\u7d00\u9304\uff0c\u7cbe\u6e96\u63a8\u64ad\u500b\u4eba\u5316\u7684\u7522\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u52d5\u5316\u670d\u52d9\u6d41\u7a0b\uff1a<\/strong>\u77e5\u540d\u65c5\u5bbf\u696d\u8005\u900f\u904e\u6574\u5408AI\u7cfb\u7d71\uff0c\u5f97\u77e5\u9867\u5ba2\u504f\u597d\u623f\u578b\uff0c\u4ee5\u53ca\u5373\u6642\u7684\u4f4f\u623f\u72c0\u6cc1\u3002\u518d\u5229\u7528AI\u81ea\u52d5\u804a\u5929\u6a5f\u5668\u4eba\uff0c24\/7\u5373\u6642\u56de\u8986\u5ba2\u6236\u8a0a\u606f\u3001\u8655\u7406\u8a02\u55ae\u7b49\uff0c\u7bc0\u7701\u4eba\u529b\u6210\u672c\uff0c\u9084\u53ef\u4ee5\u6700\u5927\u5316\u8a02\u623f\u6548\u7387\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6578\u64da\u4e2d\u53f0\u8207AI\u7684\u5354\u540c\uff08CDP&amp;GenAI\uff09<\/strong><\/h3>\n\n\n\n<p>CDP\u8ca0\u8cac\u8cc7\u6599\u6574\u5408\u3001\u5206\u7fa4\u8207\u65c5\u7a0b\u7de8\u6392\uff1bGenAI \u751f\u6210\u7d20\u6750\u8207\u8a0a\u606f\u8b8a\u9ad4\uff1b\u518d\u7531\u81ea\u52d5\u5316\u6d41\u7a0b\u89f8\u767c\u8207\u91cf\u6e2c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5de5\u5177\u793a\u4f8b\uff1a<\/strong>OmniSegment \u7b49 CDP \u7528\u65bc\u6574\u5408\u7b2c\u4e00\u65b9\u6578\u64da\u8207 AI \u5206\u7fa4\uff0c\u5354\u52a9\u54c1\u724c\u9032\u884c\u591a\u6e20\u9053\u500b\u4eba\u5316\u8207\u518d\u884c\u92b7\uff08\u7522\u54c1\u9801\/\u6210\u529f\u6848\u4f8b\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u865b\u5be6\u6574\u5408\u8207\u865b\u64ec\u4ee3\u8a00\uff08AI for Community\/Brand\uff09<\/strong><\/h3>\n\n\n\n<p>\u4ee5\u865b\u64ec\u5f62\u8c61\/\u865b\u64ec\u7db2\u7d05\u64f4\u5c55\u54c1\u724c\u6558\u4e8b\uff1b\u7d50\u5408\u4efb\u52d9\u3001\u5fbd\u7ae0\u8207\u6703\u54e1\u6b0a\u76ca\uff0c\u5c0e\u6d41\u5230\u5e97\u6216\u96fb\u5546\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ee3\u8868\u6848\u4f8b\uff1a<\/strong>Lil Miquela \u8207\u7cbe\u54c1\u54c1\u724c\u5408\u4f5c\uff0c\u793a\u7bc4\u865b\u64ec\u7db2\u7d05\u7684\u793e\u7fa4\u5f71\u97ff\u8207\u54c1\u724c\u5354\u4f5c\u6a21\u5f0f\uff08Vogue Business \u7b49\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B9%9D%E3%80%81%E5%B8%B8%E8%A6%8B%E5%95%8F%E9%A1%8CFAQ\"><\/span><strong>\u4e5d\u3001\u5e38\u898b\u554f\u984cFAQ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u884c\u92b75.0\u662f\u4ec0\u9ebc\uff1f<\/h3>\n\n\n\n<p>A\uff1a\u884c\u92b75.0\u662f \u300c\u79d1\u6280\u70ba\u4eba\u6027\u670d\u52d9\u300d \u7684\u884c\u92b7\u65b9\u6cd5\u8ad6\u3002\u4ee5\u7b2c\u4e00\u65b9\u6578\u64da\u70ba\u57fa\u790e\uff0c\u7d50\u5408AI\u6a5f\u5668\u5b78\u7fd2\u8207\u81ea\u52d5\u5316\uff0c\u628a\u6d1e\u5bdf\u843d\u5730\u70ba\u7aef\u5230\u7aef\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u8207\u53ef\u8861\u91cf\u7684\u6210\u9577\u3002\uff08\u63d0\u51fa\u8005\u5e38\u898b\u65bcPhilip Kotler\u8207\u5176\u5408\u8457\u4f5c\u54c1\u8108\u7d61\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u884c\u92b75.0\u6db5\u84cb\u4e86\u54ea\u4e9b\u5143\u7d20\uff1f<\/h3>\n\n\n\n<p>A\uff1a\u5728\u300a\u884c\u92b75.0\uff1a\u79d1\u6280\u6c7a\u5b9a\u672a\u4f86\u300b\u4e00\u66f8\u4e2d\u63d0\u5230\uff0c\u5305\u542b\u6578\u64da\u884c\u92b7\uff08Data-Driven Marketing\uff09\u3001\u9810\u6e2c\u884c\u92b7\uff08Predictive Marketing\uff09\u3001\u5834\u666f\u884c\u92b7\uff08Contextual Marketing\uff09\u3001\u589e\u5f37\u884c\u92b7\uff08Augmented Marketing\uff09\u3001\u654f\u6377\u884c\u92b7\uff08Agile Marketing\uff09\uff0c\u4e94\u500b\u4e3b\u8981\u6982\u5ff5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u8981\u7d20<\/td><td>\u908f\u8f2f<\/td><\/tr><tr><td><strong>\u6578\u64da\u884c\u92b7<\/strong><br>Data-Driven Marketing<\/td><td>\u900f\u904e\u5927\u6578\u64da\u5206\u6790\uff0c\u6df1\u5165\u4e86\u89e3\u9867\u5ba2\u884c\u70ba\u8207\u9700\u6c42\u3002<\/td><\/tr><tr><td><strong>\u9810\u6e2c\u884c\u92b7<\/strong><br>Predictive Marketing<\/td><td>\u904b\u7528\u9810\u6e2c\u6027\u5206\u6790\uff0c\u9810\u6e2c\u9867\u5ba2\u7684\u8cfc\u8cb7\u884c\u70ba\u8207\u8da8\u52e2\u3002<\/td><\/tr><tr><td><strong>\u5834\u666f\u884c\u92b7<\/strong><br>Contextual Marketing<\/td><td>\u5728\u9867\u5ba2\u6700\u9700\u8981\u7684\u5834\u666f\u4e2d\uff0c\u63d0\u4f9b\u5373\u6642\u4e14\u500b\u4eba\u5316\u7684\u884c\u92b7\u5167\u5bb9\u3002<\/td><\/tr><tr><td><strong>\u589e\u5f37\u884c\u92b7<\/strong><br>Augmented Marketing<\/td><td>\u900f\u904e\u865b\u64ec\u5be6\u5883\uff08VR\uff09\u8207\u64f4\u589e\u5be6\u5883\uff08AR\uff09\u7b49\u6280\u8853\uff0c\u589e\u5f37\u9867\u5ba2\u7684\u9ad4\u9a57\u3002<\/td><\/tr><tr><td><strong>\u654f\u6377\u884c\u92b7<\/strong><br>Agile Marketing<\/td><td>\u4ee5\u654f\u6377\u5f0f\u7ba1\u7406\u65b9\u6cd5\uff0c\u5feb\u901f\u8abf\u6574\u884c\u92b7\u7b56\u7565\u8207\u6d3b\u52d5\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u884c\u92b76.0\u662f\u4ec0\u9ebc\uff1f<\/h3>\n\n\n\n<p>A\uff1a\u76ee\u524d\u5c1a\u7121\u55ae\u4e00\u6b0a\u5a01\u5b9a\u7fa9\u3002\u672c\u6587\u63a1\u7528\u5de5\u4f5c\u5b9a\u7fa9\uff1a\u57285.0\u7684\u6578\u64da\u8207AI\u57fa\u790e\u4e0a\uff0c\u9032\u4e00\u6b65\u4ee5\u6c89\u6d78\u5f0f\u4e92\u52d5\u3001\u793e\u7fa4\u5171\u5275\u8207\u865b\u5be6\u878d\u5408\uff08Phygital\uff09\u91cd\u5851\u54c1\u724c\u8207\u9867\u5ba2\u95dc\u4fc2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u884c\u92b7 5.0 vs \u884c\u92b7 6.0 \u7684\u5dee\u5225\uff1f<\/h3>\n\n\n\n<p>\uff21\uff1a5.0\u805a\u7126\u628a\u8cc7\u6599\u8207AI\u8f49\u70ba\u300c\u66f4\u6e96\u3001\u66f4\u5feb\u3001\u53ef\u8861\u91cf\u300d\u7684\u500b\u4eba\u5316\u8207\u81ea\u52d5\u5316\uff1b6.0\u5247\u628a\u4e92\u52d5\u5347\u7d1a\u70ba\u300c\u53ef\u9ad4\u9a57\u3001\u53ef\u53c3\u8207\u3001\u53ef\u4ea4\u6613\u300d\u7684\u6c89\u6d78\u5f0f\u95dc\u4fc2\uff08\u5982 AR\/VR\/MR\u3001\u865b\u64ec\u5c55\u9593\u3001\u5171\u5275\u4efb\u52d9\uff09\uff0c\u4e26\u628a\u53c3\u8207\u8f49\u5316\u70ba\u71df\u6536\u8207\u5fe0\u8aa0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u884c\u92b76.0\u7684\u95dc\u9375\u6838\u5fc3\u70ba\u4f55\uff1f<\/h3>\n\n\n\n<p>A\uff1a \u6c89\u6d78\u5f0f\u4ecb\u9762\uff08AR\/VR\/MR\/\u7a7a\u9593\u904b\u7b97\uff09\u3001\u5373\u6642 3D \u8207\u4e92\u52d5\u5e73\u53f0\u3001NBX\uff08Next Best Experience\uff09\u65c5\u7a0b\u8a2d\u8a08\u3001UGC\u793e\u7fa4\u5171\u5275\u3001\u4ee5\u53ca\u8cc7\u6599\u3001\u8eab\u4efd\u8207\u540c\u610f\u7ba1\u7406\uff08Consent\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u5982\u4f55\u8861\u91cf 5.0\/6.0 \u7684\u6210\u6548\uff1f<\/h3>\n\n\n\n<p>A\uff1a\u884c\u92b75.0\u53ef\u89c0\u6e2cCTR\/CVR\u3001ROAS\u3001CAC\u3001CLV\u3001\u7559\u5b58\u3001\u56de\u61c9\u6642\u9593\u3001\u5167\u5bb9\/\u81ea\u52d5\u5316\u7522\u80fd\u7b49\u6307\u6a19\u3002\u884c\u92b76.0\u5247\u805a\u7126\u5728\u505c\u7559\u6642\u9577\u3001\u4efb\u52d9\u5b8c\u6210\u7387\u3001UGC \u6bd4\u4f8b\/\u5206\u4eab\u7387\u3001\u5230\u5e97\/\u514c\u63db\u7387\u3001\u7dda\u4e0a\u8f49\u55ae\u7387\u3001\u6703\u54e1\u5347\u7d1a\u8207CLV\u3002\u5efa\u8b70\u7528Holdout\/\u589e\u91cf\u5be6\u9a57\u6216\u591a\u9ede\u6b78\u56e0\u9a57\u8b49uplift\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1a\u5143\u5b87\u5b99\u5982\u4f55\u6539\u8b8a\u884c\u92b7\u6a21\u5f0f\uff1f<\/h3>\n\n\n\n<p>A\uff1a\u5143\u5b87\u5b99\u8b93\u884c\u92b7\u5f9e\u55ae\u5411\u63a8\u64ad\u8f49\u70ba\u6c89\u6d78\u5f0f\u9ad4\u9a57\u8207\u5171\u5275\u3002\u6d88\u8cbb\u8005\u80fd\u8d70\u90323D\u865b\u64ec\u5546\u5e97\uff0c\u53c3\u8207\u4e92\u52d5\u5f0f\u6d3b\u52d5\uff0c\u751a\u81f3\u5171\u540c\u5275\u9020\u5167\u5bb9\u3002\u9019\u5c07\u884c\u92b7\u8b8a\u6210\u4e00\u500b\u7d50\u5408\u79d1\u6280\u8207\u793e\u7fa4\u7684\u6df1\u5ea6\u9ad4\u9a57\uff0c\u5efa\u7acb\u66f4\u5f37\u70c8\u7684\u54c1\u724c\u9023\u7d50\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1aAI\u884c\u92b7\u7684\u6838\u5fc3\u50f9\u503c\uff1f<\/h3>\n\n\n\n<p>A\uff1a\u4ee5\u6578\u64da\u9a45\u52d5\u5927\u898f\u6a21\u500b\u4eba\u5316\u8207\u81ea\u52d5\u5316\uff0c\u63d0\u5347\u6c7a\u7b56\u6548\u7387\u3001\u964d\u4f4e\u6210\u672c\uff0c\u4e26\u5f37\u5316\u9867\u5ba2\u9ad4\u9a57\u3002\u7c21\u55ae\u8aaa\uff0cAI\u8b93\u884c\u92b7\u66f4\u8070\u660e\u3001\u9ad8\u6548\u4e14\u8cbc\u8fd1\u4eba\u5fc3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q\uff1aAI\u6703\u53d6\u4ee3\u884c\u92b7\u4eba\u54e1\u55ce\uff1f<\/h3>\n\n\n\n<p>A\uff1aAI\u4e0d\u6703\u5b8c\u5168\u53d6\u4ee3\u884c\u92b7\u4eba\u54e1\uff0c\u76f8\u53cd\u5730\uff0c\u5b83\u5c07\u6210\u70ba\u884c\u92b7\u4eba\u54e1\u7684\u5f37\u5927\u52a9\u624b\u3002AI \u64c5\u9577\u8cc7\u6599\u8655\u7406\u8207\u5167\u5bb9\u751f\u6210\uff0c\u800c\u4eba\u985e\u5247\u8ca0\u8cac\u7b56\u7565\u3001\u6558\u4e8b\u8207\u54c1\u724c\u6cbb\u7406\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" 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